Paytm announces India's biggest Online Food Festival

With an intention to increase traction for its food category during the festive season, mobile commerce platform, Paytm is coming up with an Online Food Festival starting from 9th to 11th October, 2015.
Online Food Festival
With an intention to increase traction for its food category during the festive season, mobile commerce platform, Paytm is coming up with an Online Food Festival starting from 9th to 11th October, 2015.
The festival will offer widest selection of cuisines, exciting offers to customers who order from over 20,000 restaurants and chefs spread over 100+ cities in India through multiple online and offline food partners of Paytm's mobile wallet. Paytm expects to triple the traction for its food category during the festival period.
The company said it tied up with online food ordering platforms such as Zomato, Swiggy, Faasos, Tiny Owl and Holachef, as well as offline quick service restaurants like Pizza Hut, Domino's, Costa Coffee and Vaango for the festival.
Paytm Senior Vice President Kiran Vasireddy said in a statement: “We are thrilled to present our first Online Food Festival this October. By offering widest variety of cuisine along with exceptional deals and discounts to our user base, our larger objective is to generate greater awareness and traction for food ordering in India. We wish to make transactions in this space cashless and help consumers discover how convenient, efficient, engaging and rewarding it is to order grub with a few clicks!”
Paytm, which claims an existing user base of more than 100 million, said the food festival will tap over 20,000 restaurants.
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