Paytm expecting to garner Rs 4,000 cr from its fastest delivery service

Mobile wallet Paytm is soon coming up with a new service called "Fastest Expert Delivery" that actually delivers a product within two hours of from receiving order from the customer.
Fastest Expert Delivery

Mobile wallet Paytm is soon coming up with a new service called “Fastest Expert Delivery” that actually delivers a product within two hours of from receiving order from the customer. The online shopping portal is planning to put Rs. 100 crore in this delivery service and expecting revenue of Rs. 4000 crore in the coming one year.
"We are starting Fastest Expert Delivery (FED) programme with The MobileStore under which we will get mobile devices delivered to customer through an expert of the product within two hour of getting the order on our platform. We will spent Rs 100 crore in the next six months to popularise it," Paytm Associate Vice President Amit Bagaria.
Under this programme, the expert delivering the product will also be able to demonstrate the features of the product purchased by the customer, he said.
"This is the first innovative delivery strategy which will not require us to invest on logistics as we will use their logistics to reach out to the customers. This is a mix of online and offline business where we expect many brands to come on board and increase value of the offering," Bagaria said.
The company has plans to extend this service to other product categories as well like washing machine, refrigerator and air conditions.
When asked about the business benefit the offline retailer will get by selling the product at online cost, Bagaria said that traditional retail stores are required to spend a fix cost to operate their shops and with this partnership their sales will increase but not the fix cost.

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