With the advancement of technology in the 21st century, the retail sector is experiencing a global revolution, and the whole credit goes to digitalization. Thanks to digital evolution like mobile applications, through which businesses are experiencing revolutionary changes.
The online retail business in India has improved its operations and become more customer oriented by leveraging mobile apps. According to Statista, mobile retail e-commerce sales in India were estimated to be valued at nearly US$38 billion by 2021.
No More Traditional Methods
The thriving mobile platform has brought revolutionary changes in the way retailers can connect and communicate with customers. Online retail based app development helps you get rid of traditional marketing ways using leaflets, billboards, and other printed material.
As a mobile phone always remains in the hand or pocket of an individual, a dedicated retailer app allows you to attract their attention in a way that no conventional marketing tool can match. It is easy to spread awareness about discounts, new launches, and promotional offers through a mobile app as these customized applications have a lasting impact on customers. Moreover, a mobile app for online retail business allows you to provide information regarding sales, discounts or any other offers that you are giving to your customers on a real-time basis.
Customers need the freedom to purchase goods and services anytime and from anywhere, at one go. Hence, more online shoppers prefer mobile applications to websites, as they offer advanced speed, convenience and adaptability. How can online retail benefit from mobile applications? Let’s see.
Improved Customer Engagement
With the technological advancement and the use of mobile applications, the retailers have the opportunity to engage with customers more precisely and effectively to know various queries, prospects, concerns and requirements that further help them to deliver products and services. It has also eliminated prior limitations and helped the online retail industry be more responsive to the current market trends and demands. It has not only helped the industry to examine existing workflows, but has also made the process of shopping more convenient, seamless and easy for the customers.
Run Loyalty Program
Mobile applications provide a great platform to run a reward or loyalty program for online retailers. Customers can get reward points for buying or referring your business and you can increase the sales. The loyalty program can be controlled comprehensively with ease through a mobile app. A loyalty program can also help you keep the customers retained with your app. The more time they spend on your app, more are the chances that they will become loyal customers. Thus, it also acts as a connective tool between your business and consumers.
In the consumer-oriented world, analytics become the new currency. To understand customers’ preferences and deliver to them personalized experience requires deep data insights and analysis. But first, you need to collect the data. The mobile app provides the best capabilities for this. This data help deliver improvements and updates, create personalized content, develop an advanced marketing strategy and efficient promotional campaigns. Such an approach gives vast maneuvering space for shopping experience improvement. As a result, retailers can both satisfy their customers and also drive sales for the business.
Mobile apps provide a perfect platform in order to improve the visibility and brand loyalty of your product. For example, users willingly share links to their favorite sites, ask for feedback and describe their customer experience in social networks. Also, you can integrate popular social media platforms into your application to let customers discuss your products and services. These are powerful tools for building your brand’s reputation, marketing about your service and drawing the attention of potential customers.
Moreover, mobile users have amazing opportunities to get push notifications with special offerings, discounts and giveaways. It means that they are budget friendly, so from a psychological perspective, they are likely to interact with such shops on a regular basis.
Technological advances have completely changed the mode of shopping as the faster technology and smart phones have made internet shopping available at people's fingertips. With this advanced shopping, came the mobile-based payment facility or mobile wallet, which is in great demand. It provides the maximum convenience for shoppers. Through a mobile app, you can offer your customers multiple payment options which are not always possible in a brick and mortar store. Customers tend to pay securely through a mobile wallet on the move and purchase instantly. The online retailer app development services can integrate mobile-based payment in your app so that your customers can conveniently pay.
Undoubtedly, mobile apps are transforming the online retail industry. They are a great alternative to traditional marketing methods for all industries, and e-commerce is no exception. This high growth in the online retail sector through a dedicated mobile app is going to grow even stronger in the coming years.