What's Next for Sanjeev Kapoor’s Restaurant Chain - The Yellow Chilli?

The Yellow Chilli restaurant chain by Celebrity Chef Sanjeev Kapoor represents Indian cuisine in all its authentic culinary journey across the country and abroad. The brand offers high-quality family dining experience at economical prices, with the menu having a range of meals from exotic picks from Punjab and ancient Mughal era. 

As always, conversing with the smiling, super-talented chef-entrepreneur provides meaningful insights into the ever-changing, dynamic world of food services. Chef Sanjeev reiterates that he sees immense potential in the Indian food industry, both domestically and internationally. Highlighting the inefficiency in the food supply chain, the chef pointed out that "we still continue to waste 40 percent of what we grow”! Reducing this waste could unlock even greater opportunities for growth and innovation.

Evolving Food Trends

Reflecting on the evolution of the food industry, Chef Kapoor noted a significant shift in dining culture over the past few decades. "Food is traveling more, and people are traveling more for food. Whether it's dosa in Noida or chole bhature in Chennai, regional specialties are now accessible across the country," he observed. The convenience of food delivery and improved logistics has made it possible for people to enjoy a variety of regional cuisines regardless of their location. 

Dishes of Innovations

One of the highlights of The Yellow Chilli sector 90's new menu is the famous Lalla Moosa Dal, a dish that has become a favorite among diners. This dal, along with other signature dishes like Shamsavera and Gulab-e-Gulkand, has been a staple on the menu and a hit with patrons. However, the restaurant is not just about time-tested recipes. The Yellow Chilli is continuously innovating, incorporating local specialties to cater to the tastes of the neighborhood it serves.

“Our all-time favorite, Lalla moosa dal, shamsavera and gulab-e-gulkand. But these are all-time, time-tested dishes. But we are continuously creating and innovating which become part of the menu. And we try to see how we become relevant in our neighborhood,” said the Chef.

Expansion Plans

The Yellow Chilli sector 90 has ambitious plans for expansion, with new outlets planned across India, North America, and the Middle East. As a neighborhood restaurant concept, the culinary restaurant chain aims to bring its unique brand of Indian cuisine to a global audience while maintaining its core identity and emphasizing the restaurant's commitment to serving authentic Indian food.

“So Yellow Chilli is a concept where we serve relevant Indian food from different parts of India with a skew towards North India. We are present in Dubai, the Middle East, the US, and North America. So we'll definitely, as a brand, open more outlets. In Uttar Pradesh we are coming up with three-four projects, as well as in other parts of the country,” added Kapoor.

Embracing Health-Conscious Trends

In response to the growing demand for healthier dining options, The Yellow Chilli sector 90 has always prioritized responsible eating. This approach reflects a longstanding commitment to providing healthier alternatives without compromising on taste or quality. Kapoor added, “Since we understand food, we understand it's a responsibility so it's never been a challenge for us. We deliver what our consumers demand.”

In today's dining culture, the emphasis is increasingly on experiential dining. Chef Kapoor notes that diners were looking for unique experiences that go beyond just the food. The Yellow Chilli therefore delivers on this expectation with a dining experience that is both exclusive and simple, complemented with the highest standards of service. As it continues to expand its footprint, the company and the Chef remain committed to the mission of bringing the diverse flavors of India to diners around the world. 

Authored By 

Ria Duneja & Saptopriya Ghosal