Being Human Clothing, has recently launched four new stores in the country in a span of one month with its licensing partner Mandhana Industries Ltd.
With the launch of stores in Ambala, Bhopal, Udaipur and Ahmedabad the brand now boasts of successful operations of 31 EBOs in India including one in Nepal. Besides, the brand keeps its promise of offering global fashion and helping the twin causes of education and healthcare through the Being Human – The Salman Khan Foundation.
Commenting on the launch, Mr Kunal Mehta, VP - Marketing and Business Development, Being Human Clothing said, “Being Human clothing is doing extremely well world over and we are very passionate in taking the brand closer to its consumer. We believe in selecting the right location and the right franchisee partner who believes in the brand’s DNA and is equally passionate about the brand. In order to reach our loyalists fans we adopt multi-channel retailing which will help us attain our goal of opening 60 exclusive stores by March 2016.”
The clothing brand has adapted a combined strategy of expansion with company owned as well as franchisee model. Besides, the strategy so designed in reaching the length and breadth of the country and reaching a goal of opening 60 exclusive stores by March 2016.