Paytm ties up with Australian cosmetic brand Natio

As part of the association, consumers can avail around 22 of Natio's naturally enriched skincare and colour cosmetic products exclusively on Paytm.
Paytm ties up with Australian cosmetic brand Natio
New Delhi: Mobile commerce platform Paytm has entered into a partnership with Natio, one of the largest cosmetic brands of Australia. 
 
As part of the association, consumers can avail around 22 of Natio's naturally enriched skincare and colour cosmetic products exclusively on Paytm. 
 
The brand has recently been introduced to the domestic market by Belle Vous Pvt Ltd that serves as the importer, distributor and marketer of the brand in the country. 
 
'The aim behind our association with Paytm is to establish a deeper connection with the Indian customers and trigger the growth and sales graph of Natio products in the country. The sturdy market position of Paytm in India was reason enough for us to enter into an alliance with the m-commerce firm in our quest to fortify the brand successfully in the highly competitive market,' says Divya Thukral, MD, Belle Vous.
 
Natio offers a wide assortment of organic products that are plant based and free of any kind of synthetic fragrances, at pocket-friendly prices. The brand blends natural oils to perfume the products. 
 
'With the renowned Natio products on our website, we will be able to offer our customers access to premium international product range,' said Renu Satti, VP - Business Development, Paytm.
 
The skin care industry in India is undergoing tremendous growth of over 30 per cent annually, with a value of $180 million, which is way above other Asian countries. 
 
This has spurred the entry of many international cosmetic brands which have found a significant market for their products in the country. 
 
Paytm's partnership is deemed to make Natio products establish a foothold among the relevant consumer base using its effective network pan India.
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