Asus aims to be among top 5 smartphone players next year

Betting on the success of its Zenfone series of smartphones, Taiwanese tech major Asus is targeting to be among the top five players in the smartphone space in India by the end of 2015, says a report by PTI.
Asus aims to be among top 5 smartphone players next year

Betting on the success of its Zenfone series of smartphones, Taiwanese tech major Asus is targeting to be among the top five players in the smartphone space in India by the end of 2015, says a report by PTI.

According to Peter Chang, India Regional Head of ASUS said, "By the end of next year, our target is to be among the top 5. The response for the Zenfone series have been very good. We have sold over 1 lakh units so far," told PTI.

Offlate, the company has introduced four smartphones under it’s Zenfone series.

"The current range is good enough to compete with other players. In the price range we cover, from Rs 5,999 to Rs 16,999, we have smartphones from 4-6 inches. So, we think we cover 60% of the market, which is good enough as first step," Chang said.

Besides, the company entered the smartphone market in July as it thought that just being in the computer market would have some constraints, he said.

"Since two-three years back, we started to see that if you only stay in computer market, you have some constraints, specially now when people are using different kinds of devices. We cannot stay only in laptop, we have to also enter the other devices," he added.

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