Kochi: Godrej Appliances, which is targetting a sales turnover Rs 2,700 crore nationally this year, on Monday launched four new products in Kerala eyeing a revenue of Rs 150 crore during the coming 'Onam' festival.Last year, the company's turnover was Rs 2,200 crore.
"This year, Godrej was eyeing a total turnover of Rs 2,700 crore, a growth of 30-40 per cent against last year," a top official said.The company had targetted Rs 100 crore sales turnover during the festive season last year.
Wooing the festive season buyers, Godrej has launched Godrej Edge Digi, claimed to be India's first Hybrid refrigerator with intelligent frost free mode, Ramesh Chembath, AVP, Marketing, told reporters here.
Another product in refrigerators is theEdge ZX, the new max fresh range of referigerators.In washing machines, Godrej launched two new ranges -- a specialised ultra sonic stain remover and a semi automatic range with new features.
Godrej, which was a mass player, had been focussing on premium products since the last two years and the revenue from this segment was between 35-40 per cent and the aim is to take it to 60-65 per cent Jayesh Parekh, National Sales Head, said.
Last year was tough for most of the brands with hardly any growth. However, during March-May there has been good growth of 15-20 per cent in referigerators and 20-35 per cent in air conditioners in the industry.
Pointing that Godrej was expecting a 50 per cent growth this year, he said in the first quarter this fiscal, the company's growth in referigerator was 35 per cent and air conditioners 60-65 per cent.With new government and new policies, we expect the growth to be much higher this fiscal, he said.
"Currency, Climate and Commodity was favouring us last couple of months," he said.With every purchase, the customer also gets a chance to win a diamond necklace worth Rs 1 lakh every day for 45 days, besides assured gifts, he added.