Amazon India ties up with govt to boost handloom sales

The partnership allows the eCommerce player to engage with weavers in Kota, Rajasthan; Nadia in West Bengal; Bargarh, Odisha and Bijoynagar of Assam.
Amazon India ties up with govt to boost handloom sales

Amazon India has entered strategic alliance with the Union Ministry of Textiles under which it will educate, train and enable cooperatives and weavers to directly sell their products on the online portal.

The partnership allows the eCommerce player to engage with weavers in Kota, Rajasthan; Nadia in West Bengal; Bargarh, Odisha and Bijoynagar of Assam.

The products will carry government certifications 'India Handloom Brand' and 'Handloom Mark', ensuring availability of quality products to shoppers across the globe.

The eRetailer has already deployed teams in all four states and has conducted workshops in Kota and Bargarh to introduce weavers to online selling and Amazon.in's seller services that will help them kickstart their online business, said Amazon.

Alok Kumar, Development Commissioner (Handlooms), said "Authentic handloom products have always found resonance with shoppers. Our partnership with Amazon India will allow weavers to satiate this demand by making their products available in all corners of India. Weavers will also get the right value for their offerings through this direct sales channel."

Gopal Pillai, Director & GM, Seller Services, Amazon India, said all products listed by weavers will be available through the 'Crafted in India' store on Amazon.in that was launched recently, which aims to bring the rich Indian heritage of handicraft and handlooms to Indian consumers' doorsteps.

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