One Friday, a high fashion and affordable kids wear retailer, unveils its latest store in one of the biggest mall in NCR, DLF Mall of India. This will be brand’s third store in Delhi/NCR. Headquartered in Noida with design office in Europe, One Friday focuses to develop a strong hold in Northern India and gradually will enter new cities to expand its reach pan India. The brand plans to capitalise the huge potential that the kids wear segment has in Indian market. Operating under the aegis of Summit India, a reputed high quality and government star rated export house One Friday passes the European quality standards as a child-friendly brand that takes pride in being Azo-free.
The collection features kids wear, shoes, accessories and trinkets, to suit all the wardrobe needs under one roof. Their clothes celebrate the spirit of childhood with a pinch of prep and a pot full of trend. Mesmerised with dreams and fantastical journeys, they often get lost in a magical land where anything is possible. One Friday hopes its collections inspire all tiny tots, to continue on their path of crazy adventures and never ever grow up.
Elaborating on the launch, Mr. Neel Sawhney, Founder and CEO at One Friday, said: “Children today are extremely fashion conscious. With our latest collection we hope to pave way for the fashion conscious tweens”
The store is designed on Nordic elements and will lead you inside with a mystical and fantasy feeling. It's a whimsical world you discover as you roam around the store discovering the nooks and corners which bring alive the narrative of the world of One Friday. The delightfully stylish collections are displayed on cedar wood planks suspended from ropes, hanging tree branches and ladders. Imagination as fertile as the little ones has been the inspiration. Illustrated maps of fantasy land; ship's wheel to sail away through magical clouds of secret skies; a sailor's world complete with globe, compass and much more create a charming and engaging world for shoppers. The child-friendly interiors and dedicated kids play area gives special attention to its little guests.
In 2016, the founders envisions to open 6 to 8 stores nationwide with the first four within Delhi & NCR. Forthcoming expansions will target markets of Noida and more in Delhi.