Godrej Nature's Basket expands its e-commerce operations to 125 cities

The company is capitalising on strengthening e-commerce platform and widening delivery destinations to double online sales.
Godrej Nature's Basket widenes its e-commerce operations to 125 cities
Godrej Nature's Basket, the food and grocery retailer, has widened its e-commerce operations across the country while expecting to double online sales in the next three months. 
Following the move, the omni-channel retailer will be able to deliver its offerings of over 10,000 products to around 3,000 plus pincodes spread over 125 cities including metros, tier I and some tier II towns across 24 states in the country. Further, it is planning to deliver to around 200 cities by the end of current fiscal. 
It will help customers across the country to choose from a wide range of exclusive and hard-to-find non-perishable products to be delivered at their doorstep.  
"With our experiential retail stores, our extensive products, and our top-of-the-line services, we have been the pioneers in the gourmet space. Through our pan-India operations, we are expecting about 10X growth in the online revenues over the year owing to our renewed thrust in e-commerce. This will not just enable food lovers across the country to access quality and hard-to-find foods and ingredients at the mere click of a button but will also significantly boost our e-commerce presence and revenues", said Mohit Khattar, MD, Godrej Nature's Basket.
With this expansion of operations customers can be benefitted with faster deliveries while they can access new service features like real-time tracking of order, one-click ordering of range of recipes, easy ordering through list-based ordering and its extensive product range. They can make the payments through card or cash on delivery, net banking, mobile banking, various mobile wallets, Sodexo vouchers or even with loyalty points.  
For deliveries to these 125 cities, the company is leveraging on its offline presence of 33 stores in five cities across the country. Hence, it is also planning to launch seven more offline stores in metros and tier I cities by the end of current fiscal. The pricing will be the same offline and online.   
"At Godrej Nature's Basket, we have always believed in being at the forefront of innovation and excellence - whether in terms of product quality and range or customer service and experience. We are consistently innovating, adopting and re-evaluating new platforms in the field of technology that would make life of our customers simpler and their experiences brighter and better. Today, we have a world-class omni-channel platform for our customers developed through the use of foremost technologies. With the launch of our pan-India operations, we will be the first food retailer to go national and cater to gourmet needs from across the country. This move will give a fillip to our business and accelerate the growth of the online gourmet space", acknowledged Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group.
Presently, the company's e-commerce platform which offers deliveries to 405 pincodes in five cities contributes to around five per cent of its total sales - out of which the mobile app contributes 1/3rd sale. About half of its online orders are based on cash on delivery. It had relaunched its website and a mobile app on Android and IOS platform in April this year using in-house technology.  
The $500 billion Indian grocery market is growing by 7 per cent online YOY. Similarly, the food market growing by 13 per cent online annually is expected to grow by 18 to 20 per cent by 2020.
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