Demand for Electronics and Consumer Durable Brands Increase in Tier II Cities This Festive Season

Last year's festive season witnessed a demand in Tier II towns and cities, for branded consumer durables, 1.5X of that in Tier I cities
Demand for Electronics and Consumer Durable Brands Increase in Tier II Cities This Festive Season

Demand for branded consumer durables and electronic items in Tier II towns and cities soared and is now 2X of that in Tier I cities, with Apple emerging as the most searched electronic brand across the country.

As per the latest Justdial Consumer Insights, during last year’s festive season, the demand in Tier II towns and cities, for branded consumer durables, was 1.5X of that in Tier I cities. 

Demand for smartphones, ACs, refrigerators, washing machines, smart TVs, and microwaves in Tier II cities outstripped that in Tier I cities.

At a pan-India level, demand for smartphones and ACs contributed to almost 75 percent of the demand with Apple dominating the searches on the back of a 10 percent YoY growth.

In Tier I cities, consumer brands Samsung, Apple, Xiaomi, OnePlus, Vivo, Daikin, Oppo, Voltas, LG, IFB, and Hitachi were in high demand. Among Tier II cities, the most searched consumer brands were Apple, Samsung, Xiaomi, Voltas, Daikin, LG, OnePlus, Oppo, Hitachi, and Vivo.  

“It is interesting to see that online demand for branded goods in Tier II cities has surpassed Tier I cities. The growth is driven by increasing internet penetration, rapid acceptance of online platforms, and normalization of consumption behavior post-pandemic. There seems to be a growth in disposable income as well given that expensive brands are most searched when it comes to smartphone brands in Tier-II towns and cities. After the challenges of the last two years, this festive season we expect this rising demand to translate into a bumper sale bringing the much-needed cheer to India’s retail industry,” said Prasun Kumar-CMO- Justdial.

Among smartphones, Apple was also the most searched smartphone in India, dominating 30 percent of the searches with YoY demand growing by 10 percent. The demand for Apple phones remained stable in Tier I cities but saw a rise in Tier II towns and cities.

Samsung was the second most searched smartphone brand pan-India followed by Xiaomi, which saw a 57 percent YoY jump in demand. The demand for smartphones in Tier II cities was dominated by the cities of Chandigarh, Jaipur, Lucknow, Surat, and Indore, and among Tier-I cities, Delhi, Mumbai, and Pune witnessed maximum demand.

ACs saw a 15 percent YoY growth during this festive season and the demand for the same in Tier II towns and cities was 2.5X of that in Tier I cities. Voltas remained the runaway leader as it dominated 41 percent of the total searches for ACs. Chandigarh led the demanding race among Tier-II cities for ACs while Delhi led Tier-I cities by contributing almost 50 percent to the demand.

Among refrigerators, LG was the most searched brand with 50 percent of the searches across India, followed by Samsung, and Haier. The demand in Tier II towns and cities for refrigerators was 1.8X of that in Tier I cities. Among Tier I cities, Delhi saw a 1.5X jump in YoY demand and topped the list, with Mumbai and Hyderabad following closely.

For washing machines, Chandigarh, Coimbatore, Ernakulam, Jaipur, and Lucknow led a surge in demand among Tier II cities. Searches in Tier II cities were also 2X of that in Tier-I cities, where Mumbai, Delhi, and Hyderabad saw most of the demand. Among the brands, Whirlpool was the most preferred brand followed by IFB and Samsung.

Demand for smart TVs in Tier II cities was 2.6X of that in Tier I cities, with Sony being the brand in the demand, followed by LG and Samsung. Most of the demand in Tier II cities was generated from Chandigarh, Jaipur, Ludhiana, Patna, and Lucknow while Delhi, Mumbai, and Chennai saw maximum demand among Tier I cities.

Microwaves in Tier II cities remained 50 percent higher than those in Tier I cities, with Samsung, LG, and Haier being the top-3 brands in demand. Vijayawada, Visakhapatnam, Coimbatore, Chandigarh, and Thiruvananthapuram led the Tier II cities while Delhi, Mumbai, and Chennai led Tier I.

Publish Date
Not Sponsored
Live: People Reading Now
RECOMMENDED FOR YOU
TRENDING ARTICLE