India’s leading online fashion destination Jabong today announced the appointment of Rahul Taneja as the company’s Chief Business Officer. He will report directly to the CEO, Sanjeev Mohanty and will be responsible for overseeing Category management, pricing, creative campaigns and offline / brand marketing. This is the fifth top management appointment in Jabong under the leadership of Sanjeev.
An alumnus of Indian Institute of Management, Bangalore (IIMB), Rahul comes with over 14 years of experience in accelerating teams & businesses at Fortune 500 organizations such as Procter & Gamble, PepsiCo and Philips. He has led sales and profit growth across large brands such as Lay's India, and has ramped up small businesses such as Home Lighting India and Rang7.com. Prior to joining Jabong, he was the VP, Head - Category Management at Snapdeal.
“Rahul has a tremendous ability to manage categories and build brands. With his addition to the leadership team, we can nowfocus on growing the business using core category strengths instead of discounts as a lever and bring in consumer focus on growth categories which could result in profitable growth. I am very sure that Jabong now has one of the best e commerce teams in the country with a very balanced, online and offline experience and a very diverse background in scaling businesses profitability. This now completes the leadership hiring which directly reports to me. We are now ready to go full throttle on the task at hand,” said Sanjeev Mohanty, CEO and Managing Director, Jabong.
Jabong had recently announced the appointment of Muralikrishnan B as its Chief Operating Officer and Deepa Chadha as its Chief Human Resource Officer. The company had previously strengthened its leadership by appointing Ranjan Kant as Chief Marketplace Officer and Kalyan Kumar as Chief Merchandising Officer.
Jabong is one of the six fashion eCommerce brands within Global Fashion Group (GFG), the world’s leading fashion ecommerce group for emerging markets that operates across 28 countries. As one of the India’s online fashion destinations, Jabong is a one-stop shop that offers a wide selection of over 350k products across its footwear, apparel, jewellery and accessories categories. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe.