Fashion brand RedPolka raises Rs 1.6 crore in a fresh round of funding

Online curation platform for women's fashion and lifestyle RedPolka.com has recently raised an angel round of about Rs 1.6 crore from a group of five investors.
Fashion brand RedPolka raises Rs 1.6 crore
Online curation platform for women's fashion and lifestyle RedPolka.com has recently raised an angel round of about Rs 1.6 crore from a group of five investors. 
Besides, this portal showcases products curated from niche brands which have an online presence.
Headed by marketing and brand management professional Vishakha Singh, who previously worked at Future Media India Ltd, and Times Now, the three-month-old portal currently partners with 32 paying brands through the affiliate channel. The current round of funding will be used by the company to build its mobile app and to expand the team. "We curate products based on affinity groups and interest graphs, with a weekly theme. We have in-house curators and designers and are looking to add automated curation to our portal," says Singh, founder and director of RedPolka. She also runs advertising and media network Aurora Comms, a six-yearold privately held company.
With an increasing focus on content-driven buying especially targeted at women's fashion category, other competitors in the social commerce space include Helion-backed Wooplr and Tiger Global-funded Roposo, which have raised $5 million each in Series A round over the last two months.
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