JK Laxmi Cement has tied up with Snapdeal to offer its entire product range online. “JK Lakshmi is the first company to make a foray into the online space offering a basket of products,” said Shailendra Chouksey, Whole Time Director, JK Lakshmi.
The entire product range including cement, plaster of Paris, RMC, AAC blocks and gypsum plaster will be available online in all the existing markets, said a statement issued by JK Laxmi.
"We constantly aim at adapting innovating measures to ensure ease of access to our customers. Digital and eCommerce has seen boom in past couple of years and is proved to be one of the most effective option to reach out to our potential customers," he added.
Presently JK Lakshmi operates through its cement plants in states like Rajasthan, Gujarat, Haryana, and Chhattisgarh and sells its products across 14 states, which account for more than 50 percent of all India cement demand.
Apart from this, the company has 12 ready mix concrete plants in four states, and an AAC (autoclaved aerated concrete) block plant in north and has an all India presence in POP and gypsum based plaster products.