Following the footprints of its peers of postering brand ambassadors, the SoftBank backed Snapdeal has signed in with Bollywood star Aamir Khan. He will be endorsing Snapdeal at the annual inked amount of Rs 15cr -20cr.
Reported by The Economic Times, the launch of Khan will promisingly help the e-tailer to extensively promote itself at core television and online platforms.
The lead into the move of roping in Aamir has been taken by Leo Burnett, which has planned the entire campaign and has grabbed a portion of the eCommerce company’s creative account for Rs 100 cr. Thus, this campaign featuring Aamir will go on air next week.
So far, it’s been considered a big leap taken by the e-tailer since Aamir Khan is selective in terms of brand endorsement. Over the years, he has impressively promoted Coca Cola, Samsung, Godrej, Tata Sky and Titan watches to name a few.
Presently, Yepme has roped in Shah Rukh Khan, Myntra has Ranbeer Singh while Lime Road and Jabong have Neha Dhupia and Yami Gautam on board, respectively.
The Rs 11,200 cr valued Snapdeal, did raise Rs 3.800cr from Japan’s SoftBank in October 2014. But the company’s ongoing negotiation with Alibaba for a record funding of Rs 6,200cr seems to have not yielded any fruits.