Myntra.Com on Wednesday said it has partnered ITC\\\'s premium fashion brand, Wills Lifestyle to retail the latter\\\'s exclusive signature line.
New Delhi: Online fashion retailer Myntra.Com on Wednesday said it has partnered ITC's premium fashion brand, Wills Lifestyle to retail the latter's exclusive signature line.
With this partnership, Myntra.Com will be the first online player to offer a range of designer apparels from the Wills Signature Line to fashion enthusiasts across the country, Myntra said in a statement.
"Through this association, we will enable our growing customer base with seamless access to exclusive designer wear, particularly to those based in tier II and III cities," Flipkart Head of Fashion and Myntra CEO Myntra Mukesh Bansal said.
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