When customers step into on-ground shops for marketing, they expect something extra. Retail shopping already offers them a good product, discounts, smooth buying experience and a wide range to check out. Here lies the importance of employees in a high street retail business. It’s your employees that make or break your store's image to the customers.
So undoubtedly it ’s necessary to choose the right people for working in your shop in order to succeed. There are certain personality traits that predict success in retail. Here’s a list of 7 important traits to make your work easier regarding choosing the employees with the following right attitude.
Confidence is always the keyword of a good salesperson. They should have the ability to communicate with the customers in a natural, polite manner without hesitation. They should also have full confidence in the products they’re selling. They shouldn’t be confused about their service coz customers can’t trust a salesman who’s himself is in doubt with his products.
In case of unhappy customers who want to return or change something without a receipt or after expiring the returning period, your sellers should be capable to handle such situation smartly.
An ideal retail employee should have the ability to think like their customers, communicate properly and feel connected to their feelings.
A salesman should be wise enough to produce creative solutions for every problem. As for example, if a customer wants to return/exchange a product after the exchange period has expired, then a good retail employee should tell that in an empathetic way, making them understand the terms politely.
Desirous to make Customers happy:
Retail working demands ability of the employees both physically and psychologically. Employees should be capable to stand on their feet for about 8 hours per day in the shop, along with a welcoming smile in their faces.
They should be desirous to make customers happy and satisfied with their very personality. They should always be jolly and communicating with customers, rather than be busy in phones or chatting with colleagues at work-time. If customers keep standing there neglected, then surely they’ll never come back again to the store. 100% dedication and a flawless sober attitude is a must for employees to deal perfectly with customers.
Friendly and Positive:
No need to say the vast importance of these two traits in any retail employee. They must be always friendly to the customers, offering them a positive attitude and response every minute.
As in retail shops the employees couldn’t hide behind the screen like online shops, so they’re always under the scrutiny of customers. Nobody will ever like to visit a store with unfriendly employees because they can already get the products easily at home with online shopping. So these traits are much more than being just nice. These are the main features that’ll attract customers to deal with the employees and buy from an on-ground shop, denying the facility of an online one.
Honest and Reliable:
Your staffs must be honest and reliable so that you can trust them handling your valuable products. Also, it’s necessary that they don’t dump your store at weekends as many tend to do so. In such cases, you’ll be in deeper water having fewer staffs and crowd of customers to deal with. Also, their honesty reflects their personality and reputation that adds value and weight to your brand as well.
The staffs should be undeniably creative and wise enough to solve problems instantly as they never know which question is coming up next from the customer. Their creativity also helps to give more innovative ideas to shop window and to promote products.
They should be always enough flexible to deal easily with every sort of customers and products. They should also possess the capacity of all sorts of works in your store and not stick to a single one.
Staffs must be skilled to do several tasks at a time. They should be comfortable with situations like answering the customer while packing a pile of dresses. It’s necessary to look after the customers properly as well as to do daily stuff of the store equally.