1 MG Road Mall is innovatively designed and modelled on the lines of successful high streets such as the Fifth Avenue USA, with flagship stores in a unique layered high street concept with large, G+1 mega storefronts facing MG Road
1 MG Road Mall is innovatively designed and modelled on the lines of successful high streets such as the Fifth Avenue USA, with flagship stores in a unique layered high street concept with large, G+1 mega storefronts facing MG Road. The high street shopping space has been innovatively spread vertically in two levels of double floors, each with double height escalators to reach upper ground high street, a first-of- its-kind in the city. The building has been provided with extensive glass façade to give ample visibility to the flagship stores. This unique design offers high visibility, easy access and great branding opportunities for all stores. The façade has been fitted with “Low-E” laminated glass for better energy performance. Mechanical Parking has been provided to make garage space more efficient and to fulfill the parking requirement of shoppers. Centralised A/C, 100 per cent DG power back up provides a flawless ambience in the mall. The elevation features and the materials used are of the highest quality and specifications to match up to the modern architecture design. The mall has 80 per cent international brands balanced with a presence of 20 national brands.
Mall promotional strategy
Sharing about the mall promotional strategy, Suman Lahiri, COO, Lido Malls Management Pvt Ltd said, “Creative experiential marketing is what we believe in by providing the highest possible shopper experience through events and gratifying the loyal shoppers through targeted deals and promotions. All promotions are mainly category specific and showcase various categories present in the mall.”
Facing the eCommerce wave
“eCommerce has dominated certain segments like books, stationeries, computer peripherals and music,” says Suman Lahiri. However, he said, the industries which provide great experience to shoppers like beauty products & makeovers, women apparel have, in fact, increased the sale through online bookings. Also, the food industry has not had an impact and is growing based on the service quality and the taste of food. Home deliveries through online booking have also helped its course.
Mall Developer: G Corp Pvt Ltd
Number of floors: 5 floors
Total built-up area: 3, 43,000
Gross leasable area: 2, 25,000
Tenants: Marks & Spencers, Food Hall, Fabindia, Oxford & Cha Bar
Average rent: Rs150
Average footfall during weekdays: 10,000
Average footfall during weeken
Live: People Reading Now