Best shopping malls 2015: Ishanya, Pune

Ishanya, a pioneer in Home Lifestyle shopping segment in Pune with a ten-acre property, 4.25 lakh trading area and 2,00,000 sq ft of purely Home & Interiors, is a concept destination for Home shopping in India.
Best shopping malls 2015: Ishanya, Pune
Ishanya, a pioneer in Home Lifestyle shopping segment in Pune with a ten-acre property, 4.25 lakh trading area and 2,00,000 sq ft of purely Home & Interiors, is a concept destination for Home shopping in India. 
Home and Interiors being a core category at Ishanya, the upcoming attraction of this destination will be food, beverage and entertainment with more than 60,000 sq ft of space signed and under fit out. 
BlueFROG Pune opened its door exclusively at Ishanya last year which specialises in Fine Dining and Entertainment with various national and international shows being hosted at Ishanya since their inception. Pump Room, a part of a 30,000 sq ft space leased out to Pub Town, launched early this year offers a mix of delectable range of beverages and finger food options.
The mall has dedicated spaces for art and culture like the Ishanya Tilting Art Gallery and Ishanya Amphitheatre equipped to host international performances from concerts to theatre, rock shows to talk shows.
 
Mixed Catchment
The catchment is a mix of residents, working IT professionals and other services. B2B also forms a very important section with upcoming medium to large number of townships in and around it.  Architects and Interior design fraternity also form an important target segment. 
 
Brand occupancy
The mall has over 50 plus brands dedicated to Home & Interiors. Large groups such as Future Group, Nilkamal Group with their well-known brands Home Town and @Home opened doors at Ishanya from the very beginning and are there since then. 
 
Mall promotional strategy
Mahesh M, CEO, Ishanya commented, “We have allocated a judicious mix of media comprising  print, outdoor, radio, digital including social media and BTL engagement initiatives. Initiatives like brand building activities and strategic and tactical campaigns have been planned to promote this destination to ourtarget segment.”  
 
Fact File:
Retail Brands: Home Town, @Home, Rawat Furniture, Accessories, Fab India, Maspar, Muslin, Meine Kuche, In Living, Area, Bose, Natural Living, Flex Stone, Hettich, Blue Frog, Pub Town, Home Souk, housl!fe, Food Street, The Tilting Art Gallery and more
No. of floors & Retail zoning: 6 arcades with 2,00,000 sq ft of area occupied and 60,000 sq ft area dedicated to Food & Beverage 
Exclusive event venues: Ishanya Amphi Theatre with a capacity of 700 - 2000
Average footfalls monthly: Quality 25,000 footfalls
Rent: Rs 40-70 per sq ft + utility extra 
Occupancy/Vacancy %:  50% approximately
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