90 pc of Indians Would Like To Order Farm Fresh Veggies

Almost 50 percent of people prefer not to consume refrigerated food and only 7.89 percent of people consume it frequently
90 pc of Indians Would Like To Order Farm Fresh Veggies

A renewed inclination towards healthy eating habits has been observed owing to the pandemic. Given a choice, 90 percent of the people would opt for buying farm-fresh vegetables instead of getting stored food delivered from supermarkets and other vendors.

It has also been found out that almost 50 percent of people prefer not to consume refrigerated food and only 7.89 percent of people consume it frequently, according to a survey by Agritech start-up Otipy. 

Varun Khurana, Founder and CEO of Otipy, said, “With this survey we have observed a healthy switch in the eating habits and lifestyle of the consumer, especially post-pandemic. The cautiousness of opting for fresh and refraining from refrigerated products,  with minimal wastage is one of the priorities of the new age consumer. ”

Also, close to 75 percent agree with wasting food on a daily or weekly basis and close to 60 percent consume it the next day if it's cooked food or give it to animals if it is rotten fruits or vegetables.  

READ MORE: How Pandemic has Impacted In-Store Consumer Behaviour?

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