How Made in India Toys are ushering New Age Innovation and Learning for Children
How Made in India Toys are ushering New Age Innovation and Learning for Children

For a child’s intellect to grow, it is significant that play becomes an integral part of his or her life. The toy industry has been playing a vital role in bringing play to every child of every stratum in our country, by delivering quality toys at inexpensive price points. Toys tend to form a dominant part of our culture since the start of civilization. However, the budding toy industry in India is yet to comprehend its true potential of emerging into a global phenomenon. From a cursory glance at the scope of the role played by toys in fortifying a child’s development, may appear narrow, merely an avenue to channel the copious energy of children. However, a deeper look reveals the many transformations and innovations that the Indian toy market has been undergoing.

Beyond bracing children’s right to play, toys are also a vital pedagogical tool. Affordability and quality are key to pushing the growth of the Indian toy industry which is presently estimated at $1 billion and surely has the potential to double itself by 2025, according to a FICCI-KPMG report. While the yearning to play is as persistent today as ever before, the international toy industry has come a long way. The nature and technicalities of play are fast developing, keeping pace with fluctuations in technology and market demands.

Below mentioned are ways by which the business of play in India has evolved, thus transforming India into a global toyconomy:

Futuristic Technology and Toys: Kids tend to learn best in an interactive environment. Hence next-gen technology learning tools have today substituted blackboards, books, and homework. This has given rise to the development of critical thinking, creativity, statistics, and real-time instances. Gamification of toys enables children to understand serious subjects through gameplay. This aids in boosting a child’s imagination, thus arming them for the future. Intelligent technologies like AI, AR and VR have today been transmuting the landscape of learning, thus allowing kids to remain lifelong learners. In the process, children learn while having fun, without even realizing they are learning. The industry has been perceiving

Sustainability Taking the Indian Toy Industry by Storm: It is impossible to disregard plastic completely from toy products, henceforth most companies are coming up with ground-breaking ways to emphasize the importance of sustainability. Though abiding by ethical practices might not solve the challenge of plastic in the world, it will surely help in fabricating new products without adding to the plastic waste issue. In order to go with the trend of sustainability and build greener earth, today many toys are being composed of eco-friendly materials like bamboo, sugarcane fibers, and many other sustainable raw materials. Even the paints used are biodegradable. It is predicted that there is certainly going to be a boom in this space as more and more companies are getting innovative.

Playing Dough, Emerging into a Safe Play Option: The Indian toy manufacturing industry has always come up with something that alongside being fun also doubles up as an exceptional learning technique for your children. Many toy companies make products that are advanced, pleasurable, and help keep your little ones occupied indoors. As far as playing dough is concerned, the benefits associated with it are plentiful like the development of fine motor skills, encouraging creativity, improving social skills, supporting literacy and numeracy, and promoting playtime. There are many companies that undergo a host of methods and ideas in constructing a colorful playing dough that is not only nontoxic but also sustainable, thus getting the end product that is absolutely safe for kids to use. 

Do-it-Yourself Kits and Readymade Toys: Children tend to get quickly bored in the absence of things that can keep their hands or their minds engaged. With the pandemic limitations holding them back from discovering the world through their own experiences, there can be nothing better than to give them something they can experiment on from within the confines of their homes. Do-it-yourself kits facilitate children in discovering new hobbies, allow them to reconnoiter their capabilities, and above all help them to tap into their creativity. The notion behind parents opting for STEM-based toys or DIY kits is that these toys tend to provide a practical, hands-on learning approach to young minds. This assists them in easily grasping concepts like mathematics and science, thus imparting a holistic approach. Additionally, playing with these toys will also help in including life skills like confidence, problem-solving attributes, better communication skills, and persistence to name a few.

Family-Friendly Toys are In-thing: The work-from-home norm has made parents lend more attention to their kids’ requirements and this has led to a trend of families spending quality time on toys and games. The Indian toy market has witnessed an increase in the sales of family board games and this trend is likely to persist. There is also a growing demand for games like complex building sets, fun board games, puzzles, and toys that help explore one’s mind.

Hyper-Customization: As compared to a standard classic model of a toy where-in the consumer, toys like STEM and DIY kits aid personalization, not only by the makers of the kits but by children themselves. In the present age, children are expected to make use of their cognitive abilities, envision what they want to create in their minds, and bring to life their vision by bringing together the different parts. Personalization is not only limited to being sustainable, it also channels the creative abilities of the child, enabling them to think outside the box, enabling problem-solving, and lends them the confidence to create things.

Toys that Promote Inclusivity: To aid children in being comfortable and self-assured with their own bodies and individualities, many toy companies have come out with innovative products that are comprehensive of various races, genders, ages, sizes, and physical appearances. These comprise toys that children can recount to instead of the typically standardized dolls.

Gender-neutral toys and multiplicity in objects of play are being fortified to serve as a more accurate illustration of the real world, aiming to familiarize children with new experiences. Such play fundamentals help in cultivating empathy and responsiveness amongst children.

As the world has been gradually returning to normalcy, trends may shift but the rapid digitization has accompanied its noteworthy alterations. The modern-day kids are internet-savvy and exposed to an assembly of things on a universal scale, that is nothing but impacting their buying behavior. This implies it is important for toy makers to continue to keep up with the fluctuating times through constant innovation.

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Unveiling India's Retail Revolution: Tech Disruptions, Consumer Shifts, and the Future of E-Commerce
Unveiling India's Retail Revolution: Tech Disruptions, Consumer Shifts, and the Future of E-Commerce

India’s retail industry is undergoing an unprecedented transformation driven by technological disruptions, evolving consumer behavior and new innovations redefining the retail experience. As Deloitte’s ‘Future of Retail’ report observes, these pivotal forces have set the stage for online retail to surge 5X over the next 7 years. With projections indicating e-commerce growing at 25 percent annually until 2030 compared to offline retail’s 10 percent, digital channels are primed to dominate India’s $1.5 trillion retail market in the years ahead.

Decoding the Underlying Market Drivers

As per the latest retail industry data, India’s Tier II and III cities have begun overshadowing metros as the next e-commerce frontier. In 2022, order volumes from Tier III cities witnessed 65 percent year-on-year growth, and Tier II cities saw 50 percent expansion. In contrast, Tier I cities clocked a modest 10 percent increase over the same period. Given this divergence, industry projections indicate Tier II and III cities will continue dramatically outpacing their Tier I counterparts in online order growth rates over the next decade.

Attractive value propositions like wider product choices, discounted offerings, convenience, and personalized engagement are driving smaller cities to warm up much faster to e-commerce adoption even within an inflationary climate. For retailers chasing the next wave of growth, the writing is clear – India’s underpenetrated towns and cities housing over 900 million people hold the key to market leadership.

Rising Data Analytics Creating Asymmetric Advantages

As consumer interactions increasingly shift online, data is creating radical differentiation between legacy retailers and digital-first brands leading tech-driven transformation-commerce majors are setting new benchmarks in leveraging analytics across areas – from inventory planning aligned to local consumption patterns to predictive demand forecasting models minimizing stock-out situations.

Delivering Relevant and Personalized Experiences

Hyper-personalization represents the new battleground as customers expect communications, recommendations, and experiences to reflect their individual preferences. Indian shoppers are willing to spend more with retailers who can effectively tap into the power of data to tailor offerings aligning with their needs and interests. Brands leveraging AI and ML to deduce insights from purchase journeys and browsing behavior hold an edge in continually customizing engagement across channels.

The Way Forward: A Roadmap for Retailers

Adopt Omnichannel Strategies Aligned with Evolving Consumption: As smaller cities drive more than 60 percent of e-commerce volumes, retailers need a presence across online and offline channels with a hyperlocal outreach to tap into growth opportunities beyond metros. Localization, vernacular interfaces, and experiential stores are key.

Build Intelligent Supply Chains Resilient to Disruptions: Invest in data integration across the value chain to obtain end-to-end visibility. Leverage analytics for demand planning, inventory optimization, and predictive maintenance. This can minimize stock-outs, and ensure faster deliveries while improving supply chain profitability.

Deliver Personalization through Customer Analytics: Capture every customer interaction and apply analytics to discern behavioral patterns. Offer contextually relevant recommendations via multiple channels. Personalize communication and marketing content based on purchase history and search trends.

The Pivot to Experience-First Retail Powered by Technology

As the Indian shopper gets more evolved and demanding, customer experience across retail journeys is emerging as the biggest differentiator for both customer acquisition and retention. Retailers unlocking the power of analytics and technology to elevate personalized engagement, and minimize friction while tailoring experiences to align with local preferences will lead to market dominance in the future. The secret sauce for success lies in using data and innovation to blend online convenience with offline experiential retail - a trend that will further accelerate as India ascends into a trillion-dollar consumer market.


Authored By


Prerna Kalra, Co-founder & CEO of Daalchini Technologies


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