How Made in India Toys are ushering New Age Innovation and Learning for Children

Affordability and quality are key to pushing the growth of the Indian toy industry which is presently estimated at $1 billion and surely has the potential to double itself by 2025, according to a FICCI-KPMG report.
Made in India Toys: How the Indian Market is Coming Up With Innovation and Learning in Toys

For a child’s intellect to grow, it is significant that play becomes an integral part of his or her life. The toy industry has been playing a vital role in bringing play to every child of every stratum in our country, by delivering quality toys at inexpensive price points. Toys tend to form a dominant part of our culture since the start of civilization. However, the budding toy industry in India is yet to comprehend its true potential of emerging into a global phenomenon. From a cursory glance at the scope of the role played by toys in fortifying a child’s development, may appear narrow, merely an avenue to channel the copious energy of children. However, a deeper look reveals the many transformations and innovations that the Indian toy market has been undergoing.

Beyond bracing children’s right to play, toys are also a vital pedagogical tool. Affordability and quality are key to pushing the growth of the Indian toy industry which is presently estimated at $1 billion and surely has the potential to double itself by 2025, according to a FICCI-KPMG report. While the yearning to play is as persistent today as ever before, the international toy industry has come a long way. The nature and technicalities of play are fast developing, keeping pace with fluctuations in technology and market demands.

Below mentioned are ways by which the business of play in India has evolved, thus transforming India into a global toyconomy:

Futuristic Technology and Toys: Kids tend to learn best in an interactive environment. Hence next-gen technology learning tools have today substituted blackboards, books, and homework. This has given rise to the development of critical thinking, creativity, statistics, and real-time instances. Gamification of toys enables children to understand serious subjects through gameplay. This aids in boosting a child’s imagination, thus arming them for the future. Intelligent technologies like AI, AR and VR have today been transmuting the landscape of learning, thus allowing kids to remain lifelong learners. In the process, children learn while having fun, without even realizing they are learning. The industry has been perceiving

Sustainability Taking the Indian Toy Industry by Storm: It is impossible to disregard plastic completely from toy products, henceforth most companies are coming up with ground-breaking ways to emphasize the importance of sustainability. Though abiding by ethical practices might not solve the challenge of plastic in the world, it will surely help in fabricating new products without adding to the plastic waste issue. In order to go with the trend of sustainability and build greener earth, today many toys are being composed of eco-friendly materials like bamboo, sugarcane fibers, and many other sustainable raw materials. Even the paints used are biodegradable. It is predicted that there is certainly going to be a boom in this space as more and more companies are getting innovative.

Playing Dough, Emerging into a Safe Play Option: The Indian toy manufacturing industry has always come up with something that alongside being fun also doubles up as an exceptional learning technique for your children. Many toy companies make products that are advanced, pleasurable, and help keep your little ones occupied indoors. As far as playing dough is concerned, the benefits associated with it are plentiful like the development of fine motor skills, encouraging creativity, improving social skills, supporting literacy and numeracy, and promoting playtime. There are many companies that undergo a host of methods and ideas in constructing a colorful playing dough that is not only nontoxic but also sustainable, thus getting the end product that is absolutely safe for kids to use. 

Do-it-Yourself Kits and Readymade Toys: Children tend to get quickly bored in the absence of things that can keep their hands or their minds engaged. With the pandemic limitations holding them back from discovering the world through their own experiences, there can be nothing better than to give them something they can experiment on from within the confines of their homes. Do-it-yourself kits facilitate children in discovering new hobbies, allow them to reconnoiter their capabilities, and above all help them to tap into their creativity. The notion behind parents opting for STEM-based toys or DIY kits is that these toys tend to provide a practical, hands-on learning approach to young minds. This assists them in easily grasping concepts like mathematics and science, thus imparting a holistic approach. Additionally, playing with these toys will also help in including life skills like confidence, problem-solving attributes, better communication skills, and persistence to name a few.

Family-Friendly Toys are In-thing: The work-from-home norm has made parents lend more attention to their kids’ requirements and this has led to a trend of families spending quality time on toys and games. The Indian toy market has witnessed an increase in the sales of family board games and this trend is likely to persist. There is also a growing demand for games like complex building sets, fun board games, puzzles, and toys that help explore one’s mind.

Hyper-Customization: As compared to a standard classic model of a toy where-in the consumer, toys like STEM and DIY kits aid personalization, not only by the makers of the kits but by children themselves. In the present age, children are expected to make use of their cognitive abilities, envision what they want to create in their minds, and bring to life their vision by bringing together the different parts. Personalization is not only limited to being sustainable, it also channels the creative abilities of the child, enabling them to think outside the box, enabling problem-solving, and lends them the confidence to create things.

Toys that Promote Inclusivity: To aid children in being comfortable and self-assured with their own bodies and individualities, many toy companies have come out with innovative products that are comprehensive of various races, genders, ages, sizes, and physical appearances. These comprise toys that children can recount to instead of the typically standardized dolls.

Gender-neutral toys and multiplicity in objects of play are being fortified to serve as a more accurate illustration of the real world, aiming to familiarize children with new experiences. Such play fundamentals help in cultivating empathy and responsiveness amongst children.

As the world has been gradually returning to normalcy, trends may shift but the rapid digitization has accompanied its noteworthy alterations. The modern-day kids are internet-savvy and exposed to an assembly of things on a universal scale, that is nothing but impacting their buying behavior. This implies it is important for toy makers to continue to keep up with the fluctuating times through constant innovation.

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