DTDC to capitalize on Northeast ecommerce boom by installing regional office in Guwahati

Northeast India is a big market for logistics mover. Even consignments from China come to the region.

DTDC has decided to cash in on the ecommerce boom that recently struck the Northeast India. The logistics service provider has smartly moved in its regional office in Guwahati to maximize its business in the region.

With the dedicated transport facility, the company will cover the regions including Silchar in Barak Valley, Tinsukia, Bongaigaon, Lakhimpur, Tezpur in Assam, Aizawl in Mizoram, Dimapur in Nagaland, Shillong in Meghalaya.  

While expanding further on company’s move, Subasish Chakraborty, Chairman and Managing Director, DTDC said that Northeast India is consumption area and a big market for logistics mover. Even consignments from China come to the region. With regional hub in place, we will add another eight routes in next one year with these we will have 16 dedicated routes.

Echoing the similar thought, Sanjiv Kathuria, Director and CEO of DTDC E-commerce logistics Ltd. commented that DTDC has done analyse and found that inquiry for one lakh shipments generate in e-trailer platform everyday however due to low penetration of logistics movement, only 40,000 shipments gets materialized.  Delivery in e-trailer platform in Northeast India is restricted to certain cities of the region. However, all the deliveries do not take place across the region following reluctance of logistics mover to operate in geographically difficult places.

The e-trailer market in Northeast is around 350 crore annually. In next couple of years the size of e-commerce market of Northeast India will cross Rs 1000 crore. Northeast India accounts for five to six percent of total e-commerce trade of the country, Kahutria added further.

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