K Raheja Group plans to invest 525 cr on its expansion in 3 years

K Raheja Group, which owns Shoppers Stop and Hypercity Retail has planned to invest around 525 crore to expand its network and strengthen its omni-channel strategy in the coming three years.
K Raheja Group

One of India’s retail major K Raheja Group, which owns Shoppers Stop and Hypercity Retail has planned to invest around 525 crore to expand its network and strengthen its omni-channel strategy in the coming three years.
The group will also open 3 mega stores of Hypercity and 6-7 Shoppers Stop stores every year. As of now, the group operates 18 Hypercity and 79 Shoppers Stop stores in the country.
Commenting on the same, Govind Shrikhande, Managing Director and Customer Care Associate, Shoppers Stop, said, “The biggest expansion is happening in Shoppers Stop and Hypercity. We are adding 8 to 10 stores combined. We are adding 6 to 7 stores in Shoppers Stop and 2-3 Hypercity stores every year.”
“Every year Rs 100 crore investment will go for new stores, Rs 40-50 crore would go for the renovation of the existing stores and Rs 25-30 crore would go for omni-channel strategy,” he added.
“We are aiming to have 25 Hypercity stores by FY 2018-19 and in Shoppers Stop we have a target to have over 90 stores by that time,” he added.
As per Shrinkhade, Shoppers Stop will have over 100 stores.
The group's focus will be more on existing cities rather than exploring to enter new cities in order to rationalise the cost of marketing and logistics, he added.
"Hypercity would touch Rs 1,000 crore this year and Shoppers Stop, taking all its formats, would be Rs 4,200 crore by end of March 31, 2015 and in next three year we are gunning for Rs 7,000 crore plus sales," Shrikhande said.
"By next December, we should be completely omni channel across all formats. Someone can order online, or at store and get it delivered wherever you want," he added.
Apart from Shoppers Stop and Hypercity, K Raheja Group retail has brands such like Home Stop, Crossword, InOrbit Mall.

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