Aspire Systems, a global technology services firm serving as a trusted technology partner for its customers, has said that 2016 saw a continued trend of flat/declining store sales, while growth came in from digital channels.
Aspire Systems claims to have achieved 80 percent sales from stores but retailers were seemed to be highly focused on providing a seamless customer experience across channels; especially when it comes to in-store experience.
Technology such as beacons, big-data analytics, mobility, Augmented Reality and Virtual Reality are moving from the pilot stage to implementation stage across stores.
Sunil Bajaj, Director-Retail and CPG Practice, Aspire Syste, said, "Seamless customer experience will continue to evolve in 2017."
Aspire System's director says that 2017 will continue to see this trend, where more retailers will optimize across channels while also investing in a merged/ seamless experience.
A prime example is Macy’s, who is closing down around 200 stores, while heavily investing in the in-store experience and aligning it with the digital experience. This model will only continue to evolve until a stable balance of physical and digital channels is found.