Women stay ahead in the race of online shopping: Study

Attractive deals & discounts, hustle free experience, choice of compare prices and COD are some of the driving factors that have propelled online shopping.
Online Shopping

In a recent study conducted by American Express and Nielsen it was revealed that women have trounce men while online shopping to be the most preferred internet and technology- savvy gender when it comes to buying products and services through their smartphones.  

The study mentioned above says that women are more likely to use plastic money, mobile apps and online travel portals. They are more active on the internet that is around 47 hours spent per week on non-work related activities compared to men who spend nearly 28 hours per week on non-work related activities.

The study also highlighted that when it comes to mobile applications, there is a near universal adoption among them (98%) compared to a lower penetration among men (81%).

As per the study 74% women prefer using plastic money while shopping online, around 69% of men prefers playing safe and opting for the cash-on-delivery (COD) route. The study was conducted between average age group of 33 years and average yearly income of Rs 14.8 lakh and access to the internet for a minimum of five hours a week.

Interestingly, around 98% of participants, both men and women, said they use the internet for online shopping, while 96% said they do it for social networking, followed by banking (95%), booking tickets (95%) and e-mails (95%). Plastic money (debit/ credit cards/ mobile wallets etc) is the most popular mode of payment in metros (71%), while COD has higher usage in Tier 1cities (72%), the survey said.

Commenting on this phenomenal outcome of the survey, spokesperson from American Express said that shopping has always been the favourite pastime for India and now it has become the ‘virtual pastime.’

Attractive deals & discounts, hustle free experience, choice of compare prices and COD are some of the driving factors that have propelled online shopping. Around 70% of heavy internet users said they prefer shopping online due to attracted deals and discounts.

The results were a little variant when kept in line the marital status of these shoppers. 69% of unmarried buyers preferred shopping on the discount days while 58% of married buyers said they always buy online. When it comes to dividing resources between online and offline shopping, singles keep 63% of their budget for online shopping, while married couples tend to keep around 57%.

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