How Bright is the Future of Healthy Product Brands in India

The demand for healthy food options isn't new, but the pandemic has certainly expedited it and this market is expected to reach US $ 8.3 billion by 2023.
How Bright is the Future of Healthy Product Brands in India

The COVID-19 pandemic has altered lifestyles across the globe more than ever. With frequent lockdowns and increasing health issues, more people have shifted to healthier lifestyles. While many industries faced huge setbacks because of irregular shifts in consumer demand, consumption has firmly shifted to the health food segment. It has opened doors for the health and hygiene sector, which is doing seemingly well today. 

Gradually, consumers are becoming more aware of holistic living with conscious eating habits. While uneven consumption is causing havoc in the retail industry, nutrition-focused brands are growing fast. Altered consumer choices have been the driving force for healthy food brands. 

The demand for healthy food options isn’t new, but the pandemic has certainly expedited it. In fact, India’s healthy food market size is expected to reach US $ 8.3 billion by 2023. 

Additionally, when it comes to packaged food, detailed labels play a significant role. Brands have started adopting sustainable practices and using healthier ingredients and fortified consumables. The shift in consumer behavior has been observed ever since the first lockdown. Consumers now prefer well-labeled packaged goods paying more attention to their dietary needs. It has been observed that people prefer foods with high nutritional value and immunity-boosting properties. 

Nutrition-Based Food Trend in India 

The pandemic has ushered the social transition because of watchful consumers. The majority is now conscious of what’s on their plate and if it’s nutritious. This forced India’s leading packaged food companies to re-look at their offerings. While the health food segment is bubbling up, more Indian food producers are concentrating on meeting varied nutritional requirements.

With a strong focus on immunity, a nutrition-rich diet is a new trend. This culture has paved the way for the health food industry, primarily plant-based organic nutrition. Consequently, the global health and wellness food market is expected to grow at a CAGR of 6 percent during 2020-2024.

Although more people are scouting for nutrition-rich and immunity-boosting foods, the industry still observed that taste remains predominant. Keeping in mind the world-class quality and taste, several healthy food brands, including some Indian peanut butter brands, are gaining a massive chunk in the food market size. They are adopting an innovative approach with flavors, while the focus remains on healthier, tastier, and nutritious peanut butter. 

Nut Butter is Becoming the Most Accessible Nutritional Option 

A new favorite, the market for peanut butter is increasing rapidly. Owing to its nutritional profile, it is gaining its place as a substitute for milk butter. Adding to it, the global demand for plant-based nut butter is reaching new heights. The global market of peanut butter stood at a value of US $ 3.4 billion in 2020. A recent report estimated that it’ll grow at a CAGR of 5.4 percent during 2021-2026.

Today, peanut butter is a go-to option for most fitness lovers. Enriched with high protein, healthy fats, and essential vitamins, peanut butter has the fantastic nutritional advantages that your body needs. Having good dietary fiber, fewer carbs, and zero cholesterol makes it a perfect pick that keeps you full for longer without adding any extra pounds. 

Over time, new peanut butter blends and flavors are getting popular among Indian consumers. Many emerging brands are experimenting with crunchy, crispy, and even chocolate-flavored peanut butter. Rich in protein and high in energy, demand for this low-calorie healthy food is increasing rapidly. And the best part, people can enjoy the guilt-free treat while gaining the nutritional benefits of peanuts. 

Moreover, a rising trend in the organic food market has been observed globally. Even pioneers in the health and food sector are grabbing this opportunity. The Indian organic market, too, is expected to grow at a CAGR of around 20.5 percent in the forecast period of 2021- 2026. 

Having said that, the gradual shift in consumer choices has pushed more brands to experiment. The altered tastes and preferences of millennials are a catalyst fostering the transformation. In the fast-paced lifestyles, healthier packaged foods are gaining popularity across varied consumer demographics. This, in turn, will reflect in the gradual expansion of the health and wellness-based food industry. 

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