Inorbit Malls present a perfect mix of brands, leisure, food and entertainment offerings to choose from.
As a national chain of malls, Inorbit Malls present a perfect mix of brands, leisure, food and entertainment offerings to choose from. The mall, in addition, tries to consistently engage with the consumers through various entertainment and social events and initiatives, imbibing a community spirit among the citizens. It also has been supporting a lot of NGO/ CSR initiatives, thus providing a platform to patrons to engage and participate in community development programmes. It is these consumer-connect initiatives that help the mall to be a top of mind recall among its patrons.
The Inorbit Mall provides an optimum mix of regional, Indian and international brands which are carefully decided after studying the catchment in which they are located.
Keeping mall relevant to catchment
“It is important to be seen as an aspirational retailer offering global brands while at the same time, ensure we are relevant to the local markets. We thus have a strategically crafted communication and marketing plan that adopts a two-pronged approach, says Puneet Varma, GM, Marketing and Corporate Communications, Inorbit Malls (India) Pvt Ltd. “So while our retail offerings remain global, we organise flea markets and smaller shopping festivals where the local flavour is highlighted. At the same time, locally relevant festivals and culture is celebrated through our consumer connect activities and events, making us the new age global mall of choice among the aspirational locals,” adds Varma.
Marketing and promotional strategy
Inorbit mall believe in creating an experience for the customers. The experience they create is all about interesting events from shopping, cooking to sports, anything and everything that buyers can enjoy in a mall. Varma says, “We also have popular music concerts as well as events to promote social causes. Our marketing strategy is to position Inorbit as a community centre and not just another mall.”
Is eCommerce hindering growth?
eCommerce has impacted the conservative retail format to a small extent, mostly smaller retailers. Malls, however, have been more than just shopping hubs, affirms Varma
Mall Developer: Inorbit Malls (India) Pvt. Ltd
Number of Floors: Basement, Ground & Two Floors
Total built-up area: 67,372 sq m, 7,25,193 sq fts
Gross leasable area: 32,390 sq ft, 3,48 ,646 sq fts
Anchor tenants: Shoppers Stop, Lifestyle & Inox
Average footfall (weekdays): 20,000
Average footfall during weekends: 35,000
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