7 Best Fashion Trends of 2018
Fashion tends to evolve and change every year. We have witnessed a set of fascinating and maybe uncanny trends in 2018. From beautiful holographic outfits to eerie clear knee jeans, 2018 showcased an array of outstanding trends. However, some of our top pBY Indian Retailer Bureau | Dec 04, 2018 | comments ( 0 ) |
Sustainable eco-friendly clothing
This trend showcases how the fashion industry is intensifying in tapping the latent consumer demand for environment-friendly ensemble. With increasing awareness towards the damage that we’ve been causing to the environment, people are keen for eco friendly fashion. Upcycled fashion is gradually becoming the thing in the fashion world.
Fast moving fashion
While fashion was considered seasonal till sometime ago, it doesn’t last for more than 2 months now. People chase latest trends while making sure they get value for money. Hence, keeping their budget the top most priority, they do not wish to purchase ultra expensive items, so that they can dispose them when they go out of trend.
Comfort over trend
With easy access to social media and internet, the customer is highly aware of the changing trends. While the ideal customer is going for comfort over trend these days, Raisin, an apparel brand, offers the perfect blend of both - comfort and fashion. With comfortable fabric and trendy designs, Raisin gives you an array of fashionable options from kurtis to dresses.
Star studded celebrity weddings were the charm of the year and we all evidently drooled over the bridal wear of everyone from Anushka Sharma to Deepika Padukone. While Anushka kept it light with pastels, Deepika went for the cliche bold red for her special day. Apart from bridal wear, we were also mesmerized by what the guests wore at these weddings.
From personalised passport holders to a bridal lehenga with the couple’s story embroidered on it, personalised fashion has created another prominent trend. Today, demand is fuelled by customised fashion that speaks exclusively for the customer.
- Fashion & Accessories
aLL-The Plus Size store
The creations showcased on runways are meant for the everyday consumers who seek high-fashion
Reliance Trends launches
Reliance Trends, a part of Reliance Retail Ltd, has tied up with Cherokee Global Brands, a marketer
- Brand Licensing
'Fast and Furious 7' to
Fast and Furious 7, the much awaited seventh instalment of the "Fast and Furious" franchise, is set
Shahid Kapoor launches
SKULT has been built on the principle of 'fashion meets functionality and design meets innovation'.
- Brand Licensing
Salman’s Being Human
Being Human Clothing is all set to foray into the activewear category by April this year.