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How Instagram is changing fashion retailing?

Intagram is changing fashion industry and becoming a launch platform for many budding fashion designers.

Tags: Missa more, Sugar Box, Instagram,

BY Shipra Srivastava  |  Oct 18, 2018  |  comments ( 0 )  | 
How Instagram is changing fashion retailing?

Have you heard of brands such as missa more, fashion police, shopsnub amongst others? We often see Instagram feed flooded with dresses and latest fashion jewellery . And, most of the time this merchandise is offered by unknown brand/ designer. Intagram is changing fashion industry and becoming a launch platform for many budding fashion designers.

Moreover, the presence on Instagram is crucial to any fashion label since it is one of the most important channels of influencer marketing. And, it goes unsaid that influencer marketing is crucial method of building awareness and driving online sales. Considering all these factors, traditional fashion calendar and wholesale model are becoming redundant, and have converged to create a new breed of Instagram brands. Also, launching a fashion line is an immensely expensive task. Instragram is a platform which connects the brand to its target audience directly.

Missa More    

Missa More Clothing Private Limited is a Private incorporated on 18 March 2014. Headquartered in Mumbai, the fashion label is known for their collection of dresses and kurtas. Most of their collection is priced between Rs 1500 to Rs 2000.

Fashion Police India

The brand claims to generate more than 600 orders in a month. Their unique collection includes set of accessories, rings, bracelets, chokers and anklets.

 Snob Shop

The brand has more than 17k followers on Instasgram. The retails unique fashion accessories at affordable price points.

Sugar Box

Sugar Box offers monthly subscriptions on range of categories including Earrings, bags, skin-care products, tops, frilly dresses amongst others.

Highonstyl

The brand is started by Chennai based fashion blogger Priyadarshini Vijay. The brand provide beautiful clothing line.





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