How retail companies are doing their bit to combat the spread of COVID-19?

Offline shopping at malls is risky as well as prohibited due itswhile department stores, fashion chains and restaurants are taking a hit, due to the corona outbreak, online fashion gets a lifeline.
How retail companies are doing their bit to combat the spread of COVID-19?

The retail industry has also been impacted by COVID-19 on a global scale. Globally, retail stores are dried up of purchases as people have refrained from stepping out of their homes to avoid infection.  Offline shopping at malls is risky as well as prohibited due its while department stores, fashion chains and restaurants are taking a hit, due to the corona outbreak, online fashion gets a lifeline. 

Let’s see how retailers are fighting against outbreak


Jane Einlona country Manager H&M took his social handle to share H&M Group CEO Helena Helmersson lettet.

“H&M Group is a global family of people and brands that care deeply about the world we live in. Like many other organisations, we are doing our best to help and play our part in any way we can. While every industry has its own set of unique challenges, we are all in this together, and have to approach this as collectively as possible.

The well-being and safety of our colleagues and customers is naturally our top priority. We are of course listening to local, regional and global authorities, and closely following their advice, says Helena Helmersson, CEO at #HMGroup, in an open letter to colleagues, customers, partners and friends.”

Read the compete letter:


Zivame was founded in 2011 with the vision to facilitate women to shop uninhibitedly for intimate wear and to make lingerie shopping personalised and convenient. Amid on-going concerns about the spread of the coronavirus, Zivame is taking all necessary steps to ensure the health and safety of its employees. The organization has advised all its corporate employees to work from home with immediate effect to maintain social isolation to combat the spread of COVID-19. All in-person meetings with external partners and clients have been stopped for a week and have been conducted leveraging technology wherever possible.

The retail stores of Zivame are open to service consumers though all necessary precautions from everyday sanitization of the stores, to training retail staff on protective measures have been taken to protect the health of the employees and the visiting customers.

Even at its warehouse on the outskirts of Bangalore, precautionary measures have been put in place, along with doctor visits, scheduled multiple times a week to diagnose any early symptoms among the staff.

"The health of our teams and their families come first. We're leaving no stone unturned to ensure safety, while not losing productivity", said Siddharth Vishwanath, Head - HR at Zivame. Incidentally, Zivame is also remotely running one of its biggest sale properties of the year - The Grand Lingerie Festival with much fervour while managing remote working.”

 Ferns N Petals

Ferns N Petals came into existence in 1994 that has grown to be the Largest Gifting Portal in India in the last 25 years. The journey started with a single store under the entrepreneurship of Vikaas Gutgutia, which has now emerged as a reputed brand with 11 verticals under the FNP World. 

 “We have suggested our workforce to keep calm and take the precautions wisely to fight the outbreak of Coronavirus. The office premises is being regularly sanitised with the disinfectants, kept disposables masks and sanitisers at all staff touch points. Apart from this, we are providing sanitisers, masks and gloves in our retail stores of infected regions and also instructed the staff to sanitise their hands before delivering the product, said Gutgutia.

To further educate the customers, we have been putting posts on our social media channels on how to keep themselves safe from the virus.”

Bonn Group

With bread becoming the staple diet in Indian households not only in urban cities but also in rural areas,  FMCG player Bonn Group of Industries are leaving no stone unturned to get their products and employees safe in the troubled times of COVID-19 emergency. The company has been maintaining round-the-clock sanitization program at the factories and offices besides distributing masks, infra-red thermometers every day to the factory workers.

“In the wake of coronavirus outbreak, our offices and factories are being sanitized round the clock besides giving out fresh masks to our factory workers every day. Anyone, including factory workers, colleagues, entering the premises, is getting their body temperature checked. Awareness program is being run in factories where workers are educated about the virus and how one can avoid this. We’re closely working with the health authorities to take all necessary preventive measures and stay abreast with the latest safety guidelines,” said Amrinder Singh, Director, Bonn Group of Industries.


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