“Our Focus is to Create Unique, Authentic Experience,” Vikrant Batra

Over the past 13 years, Café Delhi Heights has grown from a single outlet at Crosspoint Mall to over 40 outlets across more than 13 cities. This journey has been an incredible experience, filled with challenges and triumphs. “We’ve strived to create a brand that resonates with people, offering a warm and welcoming atmosphere paired with diverse and delightful dishes. Our focus has always been on maintaining consistency and quality, which has helped us build a loyal customer base,” shared Vikrant Batra, Co-Founder at Café Delhi Heights. Going ahead, the brand plan to expand further into new cities and regions, aiming for 50 outlets by the end of next year. “We want to bring the Café Delhi Heights experience to even more people, making it a beloved name nationwide,” he added. Excerpts from the interview:

What has been your USP in all these years?

Our unique selling proposition lies in our eclectic menu that offers a wide range of comfort food from various cuisines. We’ve successfully created a space where people can come together and enjoy good food, irrespective of their preferences. Our quirky, vibrant décor, warm hospitality, and constant innovation in the menu have kept our brand fresh and appealing over the years. It’s the comfort of familiarity combined with the excitement of trying something new that keeps our customers coming back.

Customer Demographics and Retention

Our customer base is diverse, ranging from young professionals and families to food enthusiasts looking for a unique dining experience. We’ve built a strong relationship with our customers, many of whom have become regulars over the years. Our comeback rate is impressive, with a significant percentage of customers visiting multiple times a month. This loyalty is a testament to the quality and consistency of our offerings and the warm atmosphere we create in our outlets.

Difference between Ikigai and CDH

Ikigai differs from Café Delhi Heights in its approach to dining. While CDH offers a broad menu with a mix of comfort foods, Ikigai is a multi-cuisine brand that brings together a variety of global flavors. From burrata and sour pizza to a wide range of coffees, Ikigai’s menu is designed to offer a unique and eclectic dining experience. The ambiance at Ikigai is more refined and intimate, providing a different vibe compared to the casual and vibrant atmosphere of CDH.

Menu Design for Ikigai

The menu at Ikigai is a blend of various cuisines, curated to provide a rich and diverse culinary journey. We offer a range of dishes from around the world, including fresh burrata, sour pizza, and a selection of artisanal coffees. The idea is to create a space where diners can explore different tastes and textures under one roof. The dynamic menu has seasonal offerings and chef specials that keep the experience fresh and exciting.

Expansion Plans

We have ambitious plans to expand our other brands, including Ikigai, Neighbourly & Comfort Bakehouse. Each brand caters to a different segment and offers unique culinary experiences. We’re looking to establish these brands in key cities and regions, creating a strong presence across the country. Our goal is to introduce more people to the diverse flavors and experiences these brands offer.

Customer Growth over the Years

Over the years, we’ve seen our customer base grow steadily, thanks to our focus on quality, innovation, and customer service. We’ve built a strong community of loyal patrons who appreciate our offerings. Our growth has been organic, driven by word-of-mouth recommendations and positive reviews. We’ve also invested in digital marketing and social media to reach a wider audience, which has helped us attract new customers.

Challenges in Casual Dining Business

The casual dining industry is highly competitive and constantly evolving. One of the biggest challenges is keeping up with changing consumer preferences and trends. Consistency in food quality and service is crucial, as is managing operational efficiencies. Another challenge is finding and retaining skilled staff who share our passion for hospitality. However, these challenges also present opportunities for growth and innovation.

Suggestions for New Restaurateurs

For new restaurateurs entering the space, my advice would be to focus on creating a unique and authentic experience. Understand your target audience and cater to their preferences. Consistency in food quality and service is key to building a loyal customer base. Don’t shy away from innovation, but always stay true to your brand’s identity. Lastly, be prepared for challenges and stay resilient. The journey may be tough, but it’s incredibly rewarding.

Next-Gen Joining the Business

As for the next generation joining the business, we are indeed grooming them to understand the intricacies of the hospitality industry. However, we believe in allowing them to explore their interests and passions. If they choose to join the business, they will bring fresh perspectives and ideas, which will be invaluable for the brand’s future. But for now, we’re focused on nurturing their individual growth and potential.