Ensuring a Wholesome Experience: Why Theme-based Restaurants are Popular

Theme-based restaurant is attracting customers for quite a sometime now where the restaurant owners are trying to align the décor, food and interior with the theme. With the rise in social media, the popularity of these restaurants among the customers is high. Also, with the increasing viewers for the online series and dramas, people have this urge to try Korean food in a Korean-theme restaurant or Mexican food in a Mexican-theme restaurant, experiencing those vibes quite literally in the environment.

What’s Pushing this Trend

“Theme-based restaurants have a rich history spanning decades, but their true evolution has taken place over the last 10-15 years as dining experiences have shifted from simply enjoying a meal to seeking immersive, memorable moments,” commented Gaurav Shetty, Director, Peninsula Hospitality that Wakiki, a restaurant that aims to encapsulate the Hawaiian spirit, offering the guests not just a dining experience but a mini vacation through their ambience, décor, and menu. 

There’s no denying that the future of theme-based restaurants is bright, with a growing emphasis on authenticity and the creation of deeper connections with guests through thoughtfully curated environments that offer more than just a place to eat, but a place to experience something truly special.

“By creating a thematic dining environment, restaurants like ViVi take guests to the heart of Italy, combining authentic Italian cuisine with a thoughtfully curated ambiance. This thematic approach not only enhances the dining experience but also caters to the modern consumer’s desire for memorable, engaging outings. The success and future of theme-based dining is evident in its growing popularity, as these venues offer more than just food—they provide a fulfilling experience that appeals to the senses and emotions,” commented Niketa P Sharma, Owner & Founder, The Thane Club - Vivi Italian Bar & Kitchen.

Consumer is at the Forefront

The evolution of theme-based restaurants in India reflects changing consumer preferences and a growing appetite for unique dining experiences. As the industry continues to evolve, we can expect even more innovative concepts that cater to diverse tastes and preferences. Since, there is cultural influence, rise of celebrity chefs, urbanization and changing lifestyle, social media influence, culinary shows etc that’s giving a way to the world of theme-based dining.

“Restaurant owners can attract customers by having an immersive atmosphere, interactive dining, Instagram-able spaces, creative food offerings, interesting fusions, special events, seasonal menus,” added Harshadeep Pawar, Head of Operations and F&B at Ilili.
Commenting on the same, Shaurya Malwa, Co-Founder, Nho Saigon, Mumbai’s first Vientnamese restaurant pointed, “Nho Saigon offers a warm and inviting setting perfect for any occasion, celebrating Vietnamese cuisine through regular food festivals and special events. The restaurant’s commitment to quality and customer satisfaction is evident in every aspect, from the thoughtfully curated menu to the warm, inviting environment.”

Hence, it is evident that the restaurant business is constantly changing as we look to the future. Restaurants may survive in a constantly shifting environment by adopting innovation and staying ahead of the curve.