How Food Delivery Services are Catering to Healthy Food Requirements

In recent times, there has been a significant rise in the popularity of veganism and gluten-free diets. For ethical, environmental, or health-related reasons, some choose to adopt veganism, Keto or Gluten-free needs which involve avoiding all animal products. 

But even with the increasing demand, grocery shopping can still be challenging for people on vegan, keto or gluten-free diets. Specialty products availability might be restricted, and searching for suitable options in the typical grocery stores can be a time-consuming and tedious task. Here's where food delivery services come into play, providing a convenient option for people following particular diets.

Healthy foods like gluten-free diets or vegan food items are delivered by the food delivery services is making it convenient for the consumers to consume during their busy lives.  Food delivery services like Zomato, UberEats, Swiggy, Zoop, Rebel Foods and many others have healthy food options getting delivered at the customer’s doorstep.

Health On-the-Go

“Zoop simplifies online food ordering in train with easy access across various platforms, including its official website, WhatsApp, Google Chatbot, and Instagram, available in Hindi, English. Passengers can choose from a diverse menu, including Keto, Gluten-free Foods, Vegan, Italian, Chinese, North and South Indian cuisines and all the popular snacks. For those with special dietary needs, Zoop also offers Jain food and festive treats ensuring everyone can enjoy their favourite and even festive foods on train,” shared an official spokesperson at Zoop.

Offering Balanced Diets

“As more people prioritize their health and well-being, there's a noticeable shift towards mindful eating. Today’s consumers are not just seeking convenience—they're demanding nutritious options that align with their values and lifestyles, whether that’s vegan, keto, or gluten-free. According to Swiggy and Bain & Co’s report on ‘How India Eats,’ released in July 2024, India is expected to have 176 million health-focused consumers by 2026. In fact, 40% of consumers prefer to eat out at restaurants with healthy options, and 88% of active internet users in urban India manage their health through food choices,” shared a spokesperson at Swiggy.

He pointed that at Swiggy, they recognize this growing awareness and are committed to offering choices that are both diverse and nutritious. “Over the past year, Swiggy Guilt-free saw a significant 146% rise in vegan orders, with 70% of those orders being for vegan and guilt-free ice cream indicating the country’s tilting preference to continue indulging in their favourite dishes mindfully,” he added.

“Crafting these dishes goes beyond simply substituting ingredients; it’s about innovating recipes to provide the same, if not enhanced, flavours. Our vegan options, for example, are packed with protein and essential nutrients, while our keto and gluten-free meals are carefully balanced to meet nutritional needs without sacrificing taste. With advancements in technology and ingredient sourcing, we can offer more personalised, nutritious meals that align with individual health goals,” said Chef Vijay Pandey, Corporate Chef, Rebel Foods.

With the rising demand in healthy eating in India, it is quite evident that healthy eating in the busy lives will rise up in the coming years making it more popular among the consumers and it will increase in the food delivery market as well.