The collaboration, facilitated by licensing agency DeAPlaneta, introduces Care Bears products across multiple categories through LPP's retail network.
As part of the enhanced partnership, WildBrain CPLG will now oversee location-based entertainment initiatives for the Miraculous franchise across EMEA and APAC markets.
The latest collection builds on the partnership between the two brands and focuses on reinterpreting a traditional French footwear style through designs that reflect the identity of La Vache qui rit.
Through the campaign, Thomas Crick highlights the role fathers play in shaping life experiences and milestones, while encouraging shoppers to mark the occasion with thoughtful purchases.
The collection marks a tribute to Monroe's legacy as the industry approaches the 100th anniversary of her birth.
At the event, Virat Kohli is expected to unveil the next phase of the brand while customers collect their footwear and participate in a range of brand-led experiences.
The new range was developed in partnership with Sweet Shop USA and Earthbound Brands and features a selection of chocolate products based on Drummond’s favourite flavours.
Through the campaign, McDonald’s India (W&S) aims to reinforce its position as a place where people gather, connect, and share everyday experiences.
With over 25 years of experience and campaigns active in more than 55 countries, Bonus specialises in promotional marketing and loyalty programmes.
The partnership aligns with JW Marriott’s focus on holistic well-being and experiential travel.
The collection includes products based on franchises such as Snoopy, Jurassic Park and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters.
The Wonderland Glow collection has been developed for children’s bedrooms and includes glow-in-the-dark bedding designs.
A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms.
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
The collection includes a range of summer-focused shirts, suits, and blazers designed for wedding-related events and social gatherings.
The initiative encourages consumers to gift the Care Box to their mothers as part of a campaign centred around everyday acts of care and appreciation.
The collection is designed to cater to demand among younger consumers and collectors, including Gen Z audiences.
The launch marks the brand’s entry into what it describes as India’s first Supersprout snack category, as companies continue to expand offerings aligned with health-focused consumption trends.
The games are designed around the fictional setting of Navarre, allowing players to engage with elements from the Riders Quadrant through strategy-based gameplay.
The model consists of 1,903 pieces and is based on the 1930s twin-engine aircraft that played a key role in the development of commercial aviation.
The collaboration brings together Vimar1991’s textile capabilities and Jaipur Rugs’ artisan-led production model.
The company has launched the Half and Half collection, a dual-tone jewellery range that combines sterling silver with gold plating.
The French consumer electronics brand will introduce around eight refrigerator models, focusing on the entry-level segment where a significant share of demand exists.
The collaboration will focus on expanding access to creative tools for children, with an emphasis on learning, self-expression, and skill development.
Currently, the bottled beers are available at select premium outlets including Balcony Bar, Drops, Beer Box, Wild Bar, Dewars, Top Shelf, and Liquids.
With this appointment, Tira becomes one of the first beauty retailers in India to onboard a male celebrity ambassador, reflecting a broader shift in how beauty is being positioned in the market.
The model will include a nationwide network of physical stores, a dedicated e-commerce platform, and presence across key online marketplaces.
The campaign strategy focused on aligning brand partnerships, creator engagement, and digital advertising to maximise reach during the Valentine’s Week period.
The event was held at Magnolia Bakery in Bandra, where the collaboration combined Nexxus New York’s magnolia-infused hair care range with Magnolia Bakery’s dessert offerings.
The association aligns with the brand’s positioning around performance, mental strength and consistency under pressure.
The move extends ARROW’s design approach into women’s fashion, with a focus on modern workwear suited to contemporary lifestyles.
The partnership covers a full season run across Sony TV as a Co-Powered Sponsor and Sony LIV as a Co-Special Partner and will be active from January to March 2026.
The collaboration marks the first major streetwear initiative between the two companies as they work to build a lifestyle-driven category for younger audiences.
The model incorporates design elements that reference textures and shapes associated with the era, bringing visual creativity to a performance-driven silhouette.
The company states that the line is meant to support real daily schedules, allowing users to move between active and non-active moments without changing outfits.
The launch features four variants designed for daily use, with scents formulated to be worn individually or layered to create a personalized fragrance profile.
The collection takes cues from the pace, color and movement associated with Bangkok and is aimed at young men navigating new spaces, routines and environments.
The company said the new lineup is designed for everyday use cases such as music streaming, gaming, content consumption and mobile charging.
The campaign spotlights Gill as he demonstrates the mindset behind Nike Mind, which focuses on helping athletes remain present during periods before and after competition.
The company said the new product applies the same formulation standards used in facial skincare to a category that has remained underserved in India.
Both companies stated that sustainability should not be limited to specific categories such as clothing or travel, but should extend across lifestyle choices.
The limited-edition lineup has been designed for festival settings and reflects the growing link between fashion, culture and live music events in India.
The collaboration marks a strategic move to blend data-led design with fashion brand equity, targeting digitally engaged consumers seeking exclusive online launches.
The transaction is expected to allow the Toronto-based family entertainment company to fully eliminate its debt and generate more than $40 million in surplus cash for reinvestment.
Under the expanded agreement, Blue Sage Accessories will manufacture wetsuits and a wider range of accessories for several of Authentic’s key brands in the United States.
Following its India debut in Mumbai last month, the Bengaluru activation marks the next stop in the brand’s planned rollout across key cities, with New Delhi scheduled for January 2026.
The new collection follows the response to the first release and continues to bring game-inspired designs into the combat sports and athleisure retail space.
The launch forms part of Wrangler’s ongoing efforts to engage new audiences through selective brand partnerships while reinforcing its core identity in denim and casualwear.
The release is scheduled for the summer of 2026 to align with the World Cup, positioning the title as part of Netflix’s broader push into interactive entertainment.
Under the offer, customers can initiate a booking with 1,000 Fabcoins, which translates into a booking value of Rs 21,000.
The debut marks a shift for the company as it moves from institutional scenting solutions toward consumer-facing perfumery in a growing domestic market.
The platform said the event represents a first for Indian music, with DIVINE becoming the earliest homegrown artist to present a studio album to national audiences through an OTT premiere before its official release.
The launch supports the company’s ongoing focus on building accessible, performance-led technology for a broad consumer base.
In 2027, both The Cat in the Hat and How the Grinch Stole Christmas! will mark their 70th anniversaries. An additional project, Oh, the Places You’ll Go!, featuring Ariana Grande and Josh Gad, is planned for 2028.
Playmobil Teams Up with Bundesliga for New Collection
The streaming platform has partnered with brands across categories including apparel, accessories, toys, home goods, books and food and beverage to build what it describes as the most extensive range of products in the franchise’s history.
Gupta was welcomed by senior leaders from Ospree and Pernod Ricard Middle East, including Commercial Director Vincent Duchiron and Marketing Director Neha Jabbar.
The launch strengthens the brand’s presence in the women’s segment and gives online and offline retailers a new option in the mid priced boot category.
The collaboration brings together a global sportswear brand and a personal care brand around a shared narrative of resilience, aimed at women customers who see sneakers as both performance and lifestyle products.
The launch strengthens Lavie Luxe’s position in the premium handbag segment, where Indian and global brands are competing for share in the festive and wedding season basket.
The new line brings forward a distinctive approach to modern furniture design, emphasizing structure, form, and material integrity.
The partnership marks the country’s first musician-led sneaker launch, uniting Delhi-based rapper Raga’s distinct identity with Gully Labs’ design-led storytelling approach.
The collaboration highlights the brand’s focus on celebrating individuality, diversity, and self-expression through accessible and contemporary jewellery.
With this launch, Vinod strengthens its presence in the premium cookware category, further expanding its wide portfolio that already includes the Ferona EnduriT range, Platinum Triply Mini Series, and Letten Stainless Steel sets.
The new store brings this philosophy to life through its interiors and design. Inspired by the imagery of an underwater sanctuary, the space draws from organic forms and fluid architecture to create a sense of rhythm and depth.
Positioned for high-frequency, occasion-led shopping, the collection strengthens Hopscotch’s licensed merchandise strategy by pairing character-led designs with wardrobe staples that parents buy regularly.
Beginning October 31, the Shah Rukh Khan Film Festival will take place across 24 cities, bringing a curated collection of the actor’s most popular films back to the big screen.
The brand’s strategy focuses on offering functional, quality-led innerwear that aligns with customer preferences across seasonal and lifestyle occasions.
Since its launch, the Mission Protein campaign video has drawn more than 11 million views on social media, reflecting broad consumer engagement and growing awareness.
Tariffs should be looked at as a boon and will truly be an instigator for Indian Brands to achieve world growth.
The plant-based meat market in India was valued at about $98.6 million in 2024 and is projected to reach $737.9 million by 2033, growing at a CAGR of 22.3 percent.
As lifestyle spending in India continues to shift toward fashion accessories, updates like this strengthen Armani Exchange’s brand visibility and entry-level luxury positioning.
By relying on artisanal techniques instead of large-scale manufacturing, Jaipur Watch Company preserves traditional value while keeping margins higher within limited-edition pricing segments.
The move brings one of the world’s most recognized football club kits closer to its growing Indian community, making it both accessible and affordable.
The venture blends food, play, and merchandise into one retail experience, with the first two outlets scheduled to open in Hitech City by December 2025.
For retailers, such omni-channel placement allows the product to capture urban digital-native buyers as well as traditional shoppers who continue to prefer physical stores.
The collection will be available to Indian consumers in limited quantities starting September 27, exclusively on Tira.
Known for his screen presence and recall among audiences, Hashmi takes on an unexpected role in the film to highlight something as simple, yet overlooked, as lip protection.
The collaboration kicks off with the launch of Gant’s campaign, “Button Up. Build Your Story,” which highlights themes of resilience, self-expression, and individuality.
The partnership with Ibrahim Ali Khan signals how fragrance retail in India is moving towards stronger storytelling and personality-driven campaigns to engage modern consumers.
As part of the collaboration, the brand introduced a special edition product titled Three in One Parampara Agarbathi, designed to capture the cultural spirit of Karnataka.
The show premiered globally on September 18, 2025, and features Mother Dairy integrated into select scenes, marking the brand’s entry into large-scale digital entertainment partnerships.
The line reinterprets royal traditions and artistry through a modern retail lens, creating ensembles designed for today’s festive shopper.
Footwear remains the core of Anaar’s business, but this year the brand has widened its festive edit to include handbags and accessories, positioning itself as a one-stop destination for celebratory style.
By introducing a turf infill that reduces waste while improving the playing experience, this partnership presents an important step toward ensuring future-ready facilities for athletes across the country.
The line draws from the lotus as a symbol of resilience and quiet beauty, and turns that idea into wearable occasion pieces that are easy to move in and simple to style.
Letters to the Sea reflects a broader retail trend of crafting lifestyle collections that encourage cross-category buying and deepen customer engagement beyond single product purchases.
This joint effort brought both philosophies together in a retail-forward experience aimed at strengthening consumer awareness of premium craft products in India’s chocolate and coffee segments.
The initiative highlights the brand’s positioning around authenticity and individuality, reflecting its long-standing denim-led identity in the Indian retail market.
The new lineup combines timeless Italian artistry with modern functionality to meet the needs of diverse living spaces during the season of gatherings.
The collection emphasizes themes of rebellion, individuality, and bold self-expression that align with the brand’s core identity.
The diffusers combine aesthetic appeal, energy-efficient ultrasonic technology, and practical use, positioning Seva Home as a key player in the luxury home fragrance market ahead of the festival season.
The brand, founded by Akanksha and Neena Aggarwal, aims to capitalize on seasonal demand for high-end home décor and gifting items.
The partnership aligns a high-performance athlete with the brand's focus on science-backed pet nutrition to strengthen its position in India’s growing pet food market.
Products in the series include trays, coasters, caddies, and lazy susans, priced between Rs 1,800 and Rs 3,250.
The campaign, titled “Wrogn. But Real.”, is strategically designed to reinforce the brand's connection with young Indian consumers by focusing on the theme of authenticity and individuality.
The series captured the development process, from early sketches to the final collection, with the opening episode featuring design duo Saaksha and Kinni.
Grid Space applies minimalist geometry for urban settings, while Ethnicity reinterprets classic motifs in earthy palettes with festive-ready packaging to support seasonal purchases.
The innovation comes at a time when India’s air freshener market, valued at Rs 3,000 crore, is projected to double in the next five years.
The collection introduces 16 new styles crafted to align with women’s fashion sensibilities while maintaining comfort and everyday functionality.
The showcase combined eco-conscious design with artisanal heritage, positioning the label within India’s growing sustainable luxury retail segment.
With a focus on affordability, design, and functionality, the brand is aligning its festive strategy with the rising trend of tech-driven gifting choices.
This reference anchors Safari’s concept in a documented journey of survival and renewal and frames the shoe as a tribute to ecosystems that rebuild over time.
The association positions TechnoSport’s functional activewear on a high-intensity national stage while supporting a top Kabaddi franchise’s equipment needs for a demanding competition environment.
This collaboration represents a significant milestone in modernising container logistics in Singapore, a strategic hub that influences global trade flows.
With this launch, Monika Alcobev reinforces its commitment to introducing globally acclaimed brands to India.
The format leverages licensed nostalgia and surprise mechanics to encourage early participation and repeat appointments within the campaign window.
The activation packages character-led costumes for adults and kids with an experiential display designed to create in-aisle engagement and guide purchase decisions for themed décor and apparel.
The gajra is designed as a durable reinterpretation of a traditional adornment, shifting a usually perishable item into a long-lasting accessory suited for festive dressing and everyday styling.
The tie-up aligns the brand’s heritage with Saif’s royal lineage and contemporary appeal, aimed at reinforcing its credibility across traditional and modern retail consumers.
The collection draws inspiration from the contrasts of Bombay, from its coastline to crowded streets, from heritage facades to urban hustle, capturing both nostalgia and modernity for today’s retail consumer.
The partnership introduces KIKI, a four-foot, hand-sculpted British Bulldog that now serves as the brand’s official mascot and muse.
The launch extends Clovia’s approach of merging pop culture references with everyday fashion essentials to strengthen consumer engagement and drive category differentiation in the sleepwear segment.
Brands are focusing on packaging, emotions, and daily-use products. Many gift boxes are designed to match different tastes, whether it's skincare, fashion, sweets, or fitness.
GLOBUS ANSA Private Limited attributes the launch’s success to combining Caribbean brewing heritage with Indian production expertise.
The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.
Crafted in Italy specifically for Indian consumers, Clear Gloss aims to provide both immediate aesthetic results and deep hair nourishment from the first application.
For the India launch, Davidoff has selected actor Charles Melton as the brand ambassador for Cool Elixir, positioning the product with a modern and adventurous brand image.
The new Emoji Park integrates digital culture elements into the mall environment, leveraging the broad appeal of emojis to enhance the customer experience.
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
The launch received strong positive feedback from both attendees and industry specialists.
As consumer aspirations and digital engagement soar, brand licensing enables celebrities to transform their influence into valuable business ventures.
This strategy helps brands connect with customers quickly by leveraging characters they already recognize and trust. Instead of creating new identities from scratch, brands can tap into existing fan bases, often leading to increased sales and market visib
The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.
The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.
This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.
These licenses help ensure that the company follows all applicable laws, avoids legal complications, and builds credibility with customers, vendors, and stakeholders.
The acquisition is set to bolster Reliance Retail’s already expansive product portfolio by reintroducing and modernizing Kelvinator’s range of home appliances.
Understanding Which Business Model - Licensing or Franchising – is Better For Your Brand
Building a Strong Brand Licensing Strategy in the Retail Industry
The move is aimed at strengthening its brand connect with younger consumers and reinforcing its positioning as a key player in India's evolving beauty retail landscape.
The announcement coincides with Dylect’s upcoming entry into the in-car electronics segment, which will focus on improving driving safety, convenience, and user experience for Indian consumers.
Leading the launch is India’s first-ever shoppable fashion music video, featuring Badshah’s highly anticipated track “Jordan”, created in collaboration with music label 0075 Pentertainment.
The new Seawave model features a 40mm stainless steel case with an 8.6mm profile, aimed at offering a lightweight yet structured design suitable for daily wear as well as occasional use.
With Rajkummar Rao as the face of this new chapter, MR.DIY is all set to deepen its connection with Indian families and reinforce its promise of “Always Low Prices”—and an experience full of delightful surprises.
Wrapped in rainbow colours and carrying the message ‘If we can share a shelf, we can share a cause,’ the pack was launched as a symbolic gesture for Pride.
Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.
The MoU signing ceremony took place on June 25, 2025, marking a significant milestone in ASICS’ continued commitment to supporting Para sports and fostering a more inclusive sports ecosystem.
This strategy also aims to reinforce Crocs’ relevance in emerging fashion and footwear markets, especially during high-traffic retail moments like the monsoon.
Designed to cater to consumers who use portable audio for house parties, road trips, and outdoor events, the SP-85 aligns with UBON’s broader retail strategy of delivering function-focused electronics with market appeal.
Max Factor’s product range includes foundation, compact powders, lipsticks, mascaras, and other essential makeup items designed to align with Indian skin tones and preferences.
The company’s market entry coincides with World Vitiligo Day on June 25, a date recognized globally to raise awareness and reduce stigma associated with the condition.
With the initial launch in the US and upcoming entries into Canada and Mexico, Kalyanamm is aligning its regional sustainability mission with global retail and e-commerce expansion.
The campaign rollout spans over 1,000 retail touchpoints across both metro and emerging markets, supported by digital platforms and influencer collaborations.
The growth underscores ISPL’s positioning as a hybrid sports and entertainment property aimed at engaging broad demographics across urban and semi-urban India.
This collaboration positions Metro Brands as Clarks’ retail and digital partner across India and neighboring countries, including Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.
The special editions—launched as part of a soccer-themed collaboration—merge pop culture appeal with functional wristwear, targeting both collectors and casual consumers in the lifestyle retail segment.
The line blends retro American styling with contemporary cuts to deliver a collection designed to appeal to city consumers seeking functional and distinctive streetwear.
Instead of conventional studio shoots, the brand adopted an experience-driven campaign approach, sending three social media influencers on a curated trip to Seychelles to organically showcase the collection in real-world settings.
By linking with gig platforms that operate across tier-two and tier-three cities, Cellecor positions itself as a brand aiming to improve access to affordable technology for working Indians.
The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.
Through this program, nutrition is introduced organically into a child’s daily rhythm via storytelling, sensory play, and structured routines—methods children already associate with fun and learning.
As part of its commitment to a healthier planet, Mars is actively exploring novel ingredients to offer consumers more sustainable choices while reducing its environmental impact.
The second edition of the accelerator will see continued support from key partners AAK and Bühler, along with the newly joined Givaudan.
Through this association, HMIL aims to broaden its brand narrative, emphasizing shared values such as authenticity, simplicity, and trust.
This partnership marks a new chapter for Moomin’s journey in India, backed by Bradford’s proven expertise in market strategy, brand development, and category expansion.
Launched initially in high-footfall areas of Delhi and Kanpur, the campaign is already generating positive responses from both retailers and shoppers.
The Tab Lab in Panaji is part of a growing network of over 70 similar labs established across India.
Since debuting on the platform in late 2024, the franchise has seen a rapid rise in visibility and user engagement, fueled by Zigazoo’s interactive, challenge-based format.
As the official makeup partner, PAC’s involvement signals a broader brand strategy—leveraging international platforms to amplify Indian identity in the global beauty market.
As Le Creuset prepares to mark its 100th year in 2025, the French cookware company is launching a global series of culinary events and commemorative products.
Designed to promote balance and positivity, the Harmony Tree serves as both a decor element and a wellness tool, tying into Astroyogi’s broader push to make astrology part of modern urban lifestyles.
Scheduled for June 7 and 8, the event will be held at the DOME, SVP Stadium in Mumbai, aligning with the excitement of the 2025 NBA Finals.
The Street Wear Collection integrates graphic tees, denim, and cargo pants for both men and women, appealing to younger consumers seeking everyday versatility.
The new unisex sneaker is introduced in neutral color combinations including cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver.
The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience
Campa has announced Ram Charan as its official brand ambassador.
Drive FITT’s founding team includes Indian cricketer Shubman Gill, actress Preity Zinta, and entrepreneurs Mark Sellar, Deke Smith, and Vikram Aditya Bhatia.
The brand's animated series, jointly produced by Toonz Entertainment and Zoonicorn, LLC, is nearing completion of its third season, bringing the total number of original episodes to 130.
The move reflects a broader trend of Korean beauty companies leveraging the global reach of K-pop and Korean entertainment to connect with international consumers.
An integrated marketing campaign including television, digital, influencer collaborations, and seasonal promotions is being deployed to maintain consumer engagement and visibility for Golden Spoon throughout the summer season.
This latest release marks a notable crossover between fashion textiles and high-end furniture, bringing one of the most iconic global fabrics—denim—into the home décor space.
This platform will travel across multiple cities in India, selecting a “Bergner ICC Chef” in each location, highlighting diverse interpretations of Indian cuisine.
This initiative encourages celebrating Eid with meaningful gifts that last beyond the occasion, aligning with the brand’s focus on durable fashion.
The collaboration allows Portronics to expand its presence among India's cricket audience while strengthening its position in the consumer electronics segment.
With this new product launch, Snickers continues to build on its established positioning in India, reinforcing its messaging while introducing new flavors to appeal to evolving consumer preferences.
USPA Global, which manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), aims to build on its previous deal with ESPN, which first brought the sport to an international audience in 2022.
This collaboration highlights boAt’s continued focus on merging technology with sports, enhancing the fan experience through its range of high-quality audio products and smart wearables.
In collaboration with the Board of Control for Cricket in India (BCCI), the company will stream IPL matches in high-definition across its cinema halls, offering audiences an alternative way to experience live cricket.
This collaboration will open new opportunities to introduce the beloved series across various consumer product categories, including apparel, toys, home décor, and more.
The promotional campaign began on Batman Day 2024, when DC and Sonic’s social media accounts shared a video of Shadow in a Batman-inspired suit.
This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.
The collaboration marks a strategic move for the brand as it expands its presence in the Asian market and strengthens its influence among younger consumers.
The launch reflects the company’s ongoing focus on innovation in the consumer audio segment, catering to evolving preferences for powerful yet versatile sound systems.
The collection, starting at Rs 2,999, features DuoFoam+ technology for impact absorption and energy return, ensuring long-lasting comfort.
The campaign highlights the common frustration of misplacing valuable items through a series of video assets featuring well-known collectors.
This new variant, launched under Tata Tea Premium, is formulated with Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, catering to changing consumer preferences for beverages that offer both taste and health benefits.
Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.
With a focus on nourishment, the company introduced *Ahar Kumbh*, a project designed to recreate the comforting experience of "Ghar Ka Khana" for the thousands of devotees visiting the Kumbh Mela.
Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari
Crafted from premium vegan leather, the collection reflects Lavie and Payal Singhal’s commitment to eco-friendly practices.
The renewed licensing agreement reflects a broader trend in the eyewear industry, where functionality and performance are becoming as important as style.
The announcement marks a pivotal moment for Nintendo, signaling the next chapter in its journey to innovate and expand its gaming ecosystem.
The Disney Home x Sanderson by H&M Home collection is now available in stores and online.
Barista Coffee has teamed up with the American Pistachio Growers to launch a unique range of pistachio-based beverages and desserts.
Kent RO Systems Ltd has announced a licensing partnership with BLACK+DECKER.
The film is set to premiere in IMAX and theaters across the United States on July 11, following an international release starting July 9, distributed by Warner Bros. Pictures.
This partnership merges the energy of the Sonic franchise with ILTHY’s unique design approach, marking a noteworthy development in the streetwear and entertainment industries.
The campaign captures the essence of #CantStandStill, motivating individuals to embrace their ambition and continuously push boundaries.
A deep dive into the key trends shaping the licensing landscape in India, as shared by some of the top minds in the industry.
The limited-edition TGR pack, encased in an intricately designed package by Falguni Shane Peacock, embodies sophistication and is the ideal choice for premium gifting.
The initiative focuses on North India and will utilize digital platforms and radio to highlight its All-Weather Hot & Cold ACs, showcasing their adaptability to diverse weather conditions.
The collaboration reimagines Senna’s lifestyle for a new generation, blending fashion with the story of one of motorsport’s greatest drivers.
Each item is thoughtfully crafted using luxurious textures and authentic ingredients, appealing to chocolate enthusiasts and dessert lovers alike.
Available nationwide across all 550+ Croma stores, the program ensures convenience for customers across the country.
The ad also underscores the growing popularity of corporate gifting, with Secret Santa events becoming an increasingly common occurrence across offices.
Godawan Estuary Premium Water marks a significant step in Diageo India’s journey of crafting elevated experiences for discerning consumers.
itled 'Hustle Banaye Muscles 2.0', this campaign emphasizes the dedication and perseverance needed to achieve health and fitness goals.
The collaboration underscores the shared commitment of both brands to innovation, quality, and fostering strong community connections.
Available in four flavours – Desi Masala, Banana & Caramel, Italian Arrabbiata, and Choco Crunch – SnackEasy caters to diverse taste preferences, ensuring each bite is both satisfying and nourishing.
The brand also introduced its latest proposition, #NotJustTiles, which emphasizes its transformation into a premium lifestyle brand offering more than just ceramic tiles.
With a focus on the concept of "Next-Gen Parenting," the campaign highlights advanced diaper technology tailored to the evolving needs of both parents and babies.
This partnership blends Aprajita’s expertise in traditional Indian craftsmanship with Scherezade’s modern design sensibilities, resulting in a collection that balances heritage and contemporary style.
Medusa Beverages partners with Warner Bros. Discovery to launch an exclusive House of the Dragon Fire Edition beer, blending bold flavors, innovative brewing, and Westeros-inspired design for an unforgettable experience.
The new range, featuring popular characters like Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi, and Bad Badtz-Maru, is now available for delivery across the country.
With AP Dhillon’s rising influence in the music industry and a large, devoted fanbase, this partnership aims to enhance the concert experience by integrating beauty services.
The Wedding Edit is positioned as a significant retail event, emphasizing GKB Opticals’ commitment to meeting the evolving preferences of Indian consumers.
This marks the brand's first significant venture into travel retail, blending the aesthetics of the Star Wars universe with functional travel essentials.
The collection features standout designs such as Coca-Cola Bear hoodies, which showcase ASSC's iconic logo on the front and the Coca-Cola Bear adorned with a hoodie and Santa hat on the back.
The series showcases six distinctive homes belonging to personalities such as Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain.
Through this collaboration, Mother Dairy will leverage its extensive network of booths to ensure the availability of packed and certified Bharat Organics products.
Supporting the brand's mission, one of India's most beloved celebrity couples, Anushka Sharma and Virat Kohli, have backed Blue Tribe’s efforts to promote sustainable eating.
As part of this collaboration, ixigo Trains has launched a new advertisement featuring Rohit Sharma in a unique avatar—a rapping ticketman!
Henry’s Pizza, launched by Verdy in 2023, has become a cultural landmark in Osaka, blending food, art, and fashion.
Launched on November 4, 2024, the Volkswagen Bulli Bike is now available in the MC E-Bike webshop and partner stores at a price of €3,999 in Germany, complete with a two-year warranty.
The newly launched logo encapsulates 25 years of tradition, love, and togetherness that Fortune Foods has fostered over the years.
Part of Beurer’s “Make in India” initiative, the GL 22 Monitor combines German precision with technology designed to meet the specific needs of Indian consumers.
The ad, now live on Swiggy India's Instagram handle, promotes the platform's Bolt offering, which includes 10-minute meals and beverage delivery services.
To promote this innovation, Asian Paints has launched an exciting new campaign, The Safe House, featuring brand ambassador Ranbir Kapoor.
With the first season set to take place in Mumbai, Swiggy’s team has the unique opportunity to play in front of home fans, further energizing local enthusiasm for the sport.
For the first time, Pure Home + Living has collaborated with Dots & Doodles, a design studio known for its striking and vibrant products. The brand's signature prints and patterns have made it to this collector’s edition capsule: The Las Palmas Collection
The brand’s partnership with Blinkit further revolutionized this space, allowing customers to shop for intimate products alongside everyday essentials—delivered in just 10 minutes.
The workshop, held with the enthusiastic participation of Bombay Shaving Company’s male employees, offered a hands-on experience in the art of floral arrangements.
As part of this initiative, Sirona partnered with IntrCity to distribute its signature hygiene products to female travelers.
The partnership aims to establish Salt Oral Care's presence in high-traffic retail locations, including premium supermarkets, airline lounges, hospitality venues, and pharmacy chains.
This new product, unveiled exclusively on Tata Cliq Luxury on 17th October, brings the authenticity of traditional tandoor cooking to home kitchens, offering an immersive culinary experience for modern hosts and food enthusiasts.
With this launch, Dormeuil reaffirms its commitment to India’s retail market, catering to the evolving preferences of customers seeking premium quality in formal wear.
The rich chocolate cream rests in a star-shaped cavity on the lower half of the cookie, doing away with the top layer, offering a more indulgent and flavorful experience.
Unveiled at an event in Mumbai, this partnership signifies SOCIAL’s entry into co-branded merchandise, blending Wrangler’s Western-inspired aesthetic with SOCIAL’s urban and cultural identity.
This collaboration celebrates art and color like never before, showcasing superior product performance alongside the vibrant world of modern and contemporary art.
Gritzo, a children's health brand under HealthKart, known for its innovative personalized nutrition drinks, has launched a new digital campaign titled "Nahi Chalega
On a standalone basis, Swiss Military registered revenue of Rs. 53.77 crore and PBT of Rs. 2.65 crore for Q2.
Set in a playful kitchen backdrop with soft pastel tones, the TVC features an array of Go Cheese products—ranging from Four Cheese blends to Cheese Blocks—being used to add a creative flair to various meals.
To deepen its connection with participants, Avvatar will collaborate with Spartan influencers to create engaging content on social media.
At the heart of this partnership is the #DigTwistSlurrp campaign, featuring a vibrant short film that highlights the joy of healthy snacking.
The partnership comes on the heels of a successful $3.5 million Series A extension round by The Good Bug, backed by Sharrp Ventures, the family office of Marico Group Chairman Harsh Mariwala, and Fireside Ventures.
Founded in 2024 by college friends Rafi, Karthik, Srinivasa, along with cousins Ravi and Rama, ChocolateX was born from a vision to create natural, wellness-focused options for enhancing intimate experiences.
Bold Care is also looking ahead to more engaging brand collaborations, aiming to bring intimate wellness discussions to a wider audience.
The #TwistAndSip campaign marks a significant shift in the Indian beer market, blending convenience, innovation, and style to cater to evolving consumer preferences.
Executed entirely by Bottomline Media, the digital campaign showcases the extensive range of gourmet selections available at Nature’s Basket, giving it a refined and stylish flair.
The sale, which runs until November 3, 2024, features an instant discount of up to Rs. 15,000 for customers making purchases with select bank cards.
Cycle Pure Agarbathi has introduced the Naivedya Sambrani Gold Series Collection, featuring an array of natural fragrances.
Under this partnership, EPACK Durable will set up a dedicated manufacturing facility in India to produce Hisense’s range of air conditioners and home appliances.
With the addition of Chaturvedi and Sreeleela to spearhead the campaign, Fantastik! aims to further solidify its position in the coated wafers segment.
To promote the range, Sugar-Free has collaborated with Bollywood superstar Shahid Kapoor, a well-known advocate of a healthy and balanced lifestyle.
Building on its brand positioning of “Zid Chalte Rehne Ki,” the campaign captures the joy and unity that the festival of lights represents.
The hampers include a selection of artisanal truffles, fudges, and traditional laddoos, all crafted with precision.
This launch, marking the brand's most significant introduction in over five years, aims to redefine the premium gifting experience to align with the tastes of today’s discerning consumers.
This new lineup, which includes jackets, gloves, and pants, is designed to enhance the riding experience with a focus on safety, comfort, and durability.
With the festive season in full swing and families coming together to celebrate, these hazelnut-based mithai options make for the perfect gift to share with loved ones.
This collaboration aims to position Sokudo's Made in India electric two-wheelers as the most intelligent and affordable choice for Indian consumers.
This marks the first time a brand and a quick-commerce platform have combined sound to create a more engaging shopping atmosphere.
The FILTR Martini is currently available for purchase in Goa and Maharashtra, with plans for an upcoming launch in Bangalore and Gurgaon.
Artisan bakery brand The Baker’s Dozen (TBD) has partnered with Bollywood actress Soha Ali Khan for its ongoing consumer awareness campaign, ‘The Truth We Knead,’ the company announced recently.
The company aims to open its own branded stores, targeting 130 outlets by 2025-2026.
This collaboration aims to deliver advanced water purification solutions that ensure Indian households have access to safe and healthy drinking water.
Packaged in a sleek 180 ml can, each variant is priced at just Rs. 70 (inclusive of all taxes), making it an accessible treat for coffee lovers who crave exotic flavors anytime, anywhere.
The collection also includes a limited-edition Wrangler-branded miniature die-cast ’85 Ford Bronco, catering to both fashion enthusiasts and collectors alike.
The campaign aims to inspire young consumers to embrace their individuality and live authentically, aligning with the brand's core message of self-expression.
As Brar steps into the role of Leica’s creative ambassador in India, this partnership aims to inspire a new generation of storytellers, bringing the essence of culinary and visual artistry to the forefront.
Diagnosed with Type 1 diabetes at the age of two, Kiara understands firsthand the significance of nutrition in managing her condition.
This new collection features a stunning array of handcrafted accessories, including sleek trays, elegant boxes, striking vases, and exclusive decorative pieces.
With this strengthened partnership, Red Bull KTM Factory Racing and Marelli Motorsport aim to push the limits of motocross performance, blending top-tier technology and racing expertise in their ongoing pursuit of MXGP glory.
With this revival, Asian Paints continues to resonate with consumers, celebrating the enduring nature of home and the rich tapestry of experiences that define it.
The ad highlights Nirvana’s latest product lineup—Nirvana Space, Nirvana IVY, and Nirvana Ion ANC Pro—each designed with standout features that elevate them to the top of their category.
The new Mango Peach variant delivers a refreshing burst of mango with a peachy twist, capturing the brand’s playful and adventurous spirit.
The two companies have collaborated since 2019, resulting in two generations of Ray-Ban Meta glasses, and the new agreement aims to produce more "multi-generational smart eyewear products."
‘Pragati Ke Rang’ features the remarkable stories of four YouTube creators who, despite hailing from small towns, have gained substantial social media followings through their inspirational content.
From durable riding gear to chic casual wear, the store caters to a wide range of adventurers looking to infuse their wardrobe with a touch of the open road.
The multigrain pasta collection is available in two SKUs: Multigrain Macaroni (400gms) and Multigrain Penne (400gms).
The LEGO Group will also play a major role at Formula 1 events, bringing their creativity and fan engagement expertise to life through fun and interactive fan zone activations throughout the F1 season.
This collaboration is supported by in-store promotions and a robust social media campaign, which will engage food lovers across India, highlighting the significance of this unique partnership.
The BACARDÍ Mango Chilli rum balances tangy raw mango, ripe mango sweetness, and a warm kick of chili.
DAEWOO’s induction cooktops are designed to address these needs, providing a convenient and energy-efficient cooking solution for time-conscious and health-focused individuals and families.
In 2023, CHUK introduced compostable delivery containers that have quickly gained traction among major brands including Haldiram's, Bikanervala, Chaipoint, and Taco Bell.
These watches are highlighted in a campaign featuring Bollywood stars Hrithik Roshan and Katrina Kaif, who are known for their on-screen chemistry and stylish presence.
This partnership with Pannu, who has made her mark through diverse roles in Indian cinema, is expected to enhance the brand’s connection with its target audience.
ACK’s journey from book fairs and conventions to a direct retail format signals its commitment to growth and innovation.
The ACG Jr. NBA program is set to commence on Tuesday, September 24, with tournaments in Chennai and Mumbai, and will subsequently travel to Aizawl, Delhi, Kolkata, and Ludhiana.
The new campaign will launch across iD Fresh’s social media platforms and will be available in Hindi, Kannada, Tamil, Malayalam, and Telugu.
he partnership coincides with the highly anticipated launch of Dyson’s first high-fidelity, audio-only headphones, set to debut on 23rd September 2024.
The new cafés will feature a menu that includes a wide range of coffee-based beverages by Rage Coffee alongside Wat-a-Burger’s signature dishes, perfected over the past decade.
Designed to enhance both interior and exterior vehicle care, the Castrol Microfibre Cloth and Shiner Sponge offer a comprehensive solution for maintaining vehicle aesthetics and cleanliness.
Shivam Dube, known for his dependable and aggressive performance as a middle-order batsman, particularly stood out during the recent T-20 World Cup, establishing his presence on the global stage.
The ‘It Feels Right’ campaign underscores the benefits of using high-quality cloth diapers made from organic cotton.
This exclusive product, available nationwide from September 1st, was offered specifically to Starbucks Rewards Members, marking a significant milestone for the brand.
The ceremony was graced by notable sports figures, including Gagan Narang, Olympic medallist and Chef-de-Mission for the Paris 2024 Olympics, and Jaspal Rana, renowned Indian sport shooter and pistol coach.
The collaboration with Dr. Lakshyaraj Singh Mewar, known for his connection to India’s rich heritage and tradition, is a strategic move by Arvind Limited to bridge the grandeur of the royal past with modern fashion.
The four-year agreement, commencing with the 2024/25 season, designates Pernod Ricard as the official partner for PSG’s professional football teams—both men’s and women’s—and as an official provider for PSG’s handball team.
The collaboration marks a significant business move for the brand, aiming to enhance its visibility and align with the dynamic energy of the CPL, a major cricket tournament in the West Indies known for its vibrant fan base.
The sets are crafted to capture the dynamic and heart-pounding action of the Mario Kart video game series, turning the world into a race track for fans of all ages.
These rugs are not just functional items; they are designed to bring warmth and storytelling into every corner of a space.
Initially, this contactless payment feature will be available to Mastercard cardholders from select leading banks, with plans to expand to additional banks in the near future.
The announcement includes a video that highlights Sourav’s journey from an aspiring dreamer to a YouTube icon, aiming to inspire and engage youth through genuine content.
The focus of the campaign is Blue Tribe's new no maida Soya Chaap, a ready-to-eat product made from a blend of soy flour and wheat flour.
The 19th edition of VDHM is set to energize Delhi’s streets on Sunday, October 20, with the theme #AaRangDeDilli.
This launch expands Brawny Bear’s range, which includes date-based chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners.
This collaboration will commence with the 2024-2025 season and will continue until the end of the 2026-2027 season.
The new abCoffee locations will be situated within Shoppers Stop stores at Rohini, Delhi, Bannerghatta, Bengaluru, and Andheri, Mumbai.
House of Amel’s new catering collection offers their entire dessert range in charming bite-sized portions.
Each piece at Indriya reflects a blend of traditional Kaarigari with modern design elements, presenting a contemporary take on classic jewellery styles.
Funskool India’s focus on domestic growth through partnerships with international brands aligns with the new regulations on mandatory certification from the Bureau of Indian Standards (BIS) for toy imports.
Rawal, who has made a name for himself by infusing traditional menswear with a playful and contemporary twist, sees this new venture as a natural progression in his career.
This new model is poised to set unprecedented benchmarks in the automotive industry, seamlessly blending the legendary Thar DNA with sophistication and cutting-edge technology.
The partnership is set to enhance the brand’s reach and visibility, leveraging Khan’s immense popularity across diverse demographics in India and abroad.
The brand's rapid growth is driven by The Cartel Bros' co-founders, including Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.
This endorsement positions IPBL as a premier platform for emerging Indian boxers, offering a comprehensive range of events from local matches to international competitions.
The ring is designed to adjust to individual needs by setting personalized goals based on recovery patterns and overall health, ensuring that users are not only working out but doing so intelligently.
The game will be made available to over 500,000 BMW and MINI vehicles through an over-the-air update via the AirConsole platform on August 21st.
Taking personalization to the next level, boAt employs AI technology through its microsite called BH.AI to create unique, engaging, and playful blackmail messages from the Blackmailer Professor.
Heritage German consumer electronics & industrial goods brand, TELEFUNKEN, is excited to expand into Indian Market with Bradford License India as their exclusive Licensing Representative.
In conjunction with the appointment, STAR Brand is set to unveil a refreshed logo and new packaging for its Atta, Rice, Oil, and Salt products.
The partnership will be managed by RISE Worldwide, which exclusively handles Sharma's endorsements and ventures.
This fragrance celebrates women's creative spirit with unique ingredient pairings designed to inspire.
This collaboration is set to transform how Indians approach healthy cooking by highlighting smart kitchen choices.
As part of this collaboration, the Ramraj Cotton logo will be prominently featured on the back of Chennaiyin FC's playing kits.
The House of the Dragon-inspired limited-edition collection will debut later this month, promising an unforgettable experience for all.
Edelweiss extract has 43 percent more antioxidant power than retinol, making it a powerful ingredient in skincare. The Edelweiss range aims to leave skin looking and feeling stronger, smoother, plumper, fresher, and bouncier.
Over the coming weeks, the world's top athletes will compete in 32 different sports, vying for gold, silver, and bronze medals.
This collaboration unveiled on National Ice Cream Day, features the exquisite 4700BC Himalayan Salt Caramel Popcorn.
The collaboration leverages the power of collective movement to inspire positive change and foster unity among colleagues, consumers, communities, and partnering organizations across India.
This partnership sets the stage for an exciting opportunity for Indian brands, retailers, and manufacturers to leverage the global recognition of Laura Ashley, opening a new chapter in India's retail industry.
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