The company has also added the Pink Pineapple Refresher to its menu, a light pink beverage featuring pineapple, raspberry, and hibiscus flavours.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The game places players in the role of Skeletor as he races through Snake Mountain and across Eternia.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Developed by Warner Bros. Games Boston, the game transports players into the world of Westeros during the Targaryen Civil War.
The partnership aligns with JW Marriott’s focus on holistic well-being and experiential travel.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
The products combine storage functionality with commemorative tournament-inspired designs.
The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
Monopoly “Star Wars: The Mandalorian and Grogu” is slated for release in June following the current pre-order phase at Walmart.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
Mandhana has joined the campaign to support awareness around menstrual hygiene and promote confidence among girls during their periods.
Audio & Beyond and Funktion-One demonstrated the brand’s loudspeaker technologies through DJ performances, live music, and multiple audio formats.
The new travel wear range features updated versions of the KING tracksuit, jerseys, T-shirts, and shorts.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Through the launch, OREO is seeking to deepen its connection with consumers through pop culture and fan-driven collaborations.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
The collaboration brings a new range of character-inspired doughnuts and themed packaging to participating Krispy Kreme stores across the country.
The company has been expanding its presence across markets and platforms through regional content distribution.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
BCL Season 2 will be held from June 3 to June 13, 2026, at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
The campaign uses everyday situations and humour to showcase consumer experiences and word-of-mouth recommendations.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
the collaboration aims to introduce an entertainment-led element into India’s evolving snacking market.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
The campaign film has been conceptualised and directed in partnership with Red FM and RED MAX.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The collection has been developed in collaboration with multiple licensing and retail partners and is inspired by the film’s storyline and characters.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
S8UL, which is part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles during the current season.
Funko is also introducing new Spice Girls-themed POP! keychains as part of the wider launch.
The game became available for pre-order on May 20 and is scheduled for full release on July 15.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
the campaign highlights products across categories such as healthy chips, millet noodles, trail mixes, and tea-time snacks.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.
The collection follows a made-to-order approach and offers customisation options across colour, fit, and embellishments.
The beverage range has been designed to cater to different flavour preferences.
Season 13 of the series launched in March and became the number one kids’ show in 29 countries.
The anniversary campaign will include new doll collections, a podcast series, designer collaborations, licensed merchandise, and music releases.
Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.
The activation is expected to reach over 16 lakh commuters daily, helping improve brand visibility and recall during the IPL season.
The collection became available across select Pacsun stores and online from May 15.
The partnership will provide KragBuzz Sports an opportunity to strengthen its international visibility in the sports apparel segment.
As part of the campaign, Parle is also distributing limited-edition physical sticker sheets to select consumers across metro cities.
The collection includes 42 curated styles inspired by Hailey Bieber’s summer wardrobe, featuring micro shorts, crop tops, oversized outerwear, and mini dresses.
Starbucks has also introduced the Mango Frappuccino Protein Cold Foam across its India stores as part of the collaboration.
The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
The film concludes with a comic reference to the phrase “raita phail gaya,” followed by the introduction of the Catch Raita Masala Sprinkler.
Matches during the tournament are scheduled to be held in London, Manchester, Leeds, Birmingham, Bristol, and Southampton.
The Everett Mandalorian Watch, priced at Rs 24,495, features a 42MM gunmetal stainless steel case and bracelet inspired by the armour of Din Djarin.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collection also draws inspiration from Siraj’s personal journey from humble beginnings to becoming one of India’s leading fast bowlers.
The tour will bring elements from the film to arena venues across multiple international markets.
The collection, which launched on May 11, includes a range of bags, wallets, suitcases, backpacks, toiletry bags, and a diaper bag.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
The new range is aimed at strengthening its presence in the baby skincare category by focusing on nourishment-led product offerings for infants and young children.
The collaboration will also extend to Angry Birds 2 through two in-game events.
Charli XCX joins a list of shareholders and collaborators that includes The Weeknd, Casey Neistat, and Swedish House Mafia.
The campaign has been designed around personality-led storytelling instead of conventional influencer-driven promotions.
The collaboration comes amid rising demand for anime content in India, especially among younger audiences and regional language viewers.
Through the partnership, the companies plan to highlight products designed to improve convenience, speed, and ease of cooking for consumers in India.
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
The campaign focuses on positioning Candyman Fruitee Fun Soft Chews as an alternative to traditional hard-boiled confectionery products.
Each pair is packaged with Alienware-themed collector accessories, including a white protective sleeve and a microfiber cleaning cloth.
The collection includes juniors’ and girls’ apparel, accessories, backpacks, water bottles, and throw pillows developed in partnership with Bioworld and Mad Engine.
The collection is now available across 40 AZORTE stores in India as well as on the brand’s official website.
The campaign has been launched with digital brand ambassador Natasha Gandhi and will expand across social media through creator collaborations and consumer participation.
The campaign uses humour and nostalgic cultural references to communicate its message while positioning the brand around trust, quality, and transparency.
The fastest reported delivery during the season was completed in 10 minutes and 42 seconds.
The campaign showcases a Mumbai Indians supporter experiencing a cricket-inspired journey onboard a Malaysia Airlines flight alongside the players.
The collaboration will debut at Mumbai Comic Con 2026 scheduled for May 9–10 at the Jio World Convention Centre in Mumbai.
The service built scale through locally focused originals and ad-supported streaming offerings.
The campaign has been developed to connect with Gen Z audiences and younger consumers through story-driven digital content.
The campaign includes a series of brand films showcasing Yami as she navigates early motherhood through everyday experiences.
The ‘THE CUT’ capsule collection includes eight styles comprising four sunglasses and four optical frames.
The launch is being carried out in partnership with Dream Theatre and Kiddies International.
The partnership was led by Bisleri, with the tour serving as a key activation within its broader engagement strategy.
Globally, Popeyes is known for its Louisiana-style fried chicken, prepared using a 12-hour marination process with Cajun spices.
As part of the programme, children and their caregivers spent the day at Imagicaa, engaging with rides, themed attractions, interactive entertainment, and group activities.
The campaign highlights Samsung’s Bespoke AI Laundry Combo through a concept that integrates high-fashion visuals with fabric care innovation.
The Enamor Bamboo Cotton range is designed with an emphasis on comfort and functionality.
The campaign film features players such as Ajinkya Rahane, Rinku Singh, and Manish Pandey.
All six variants are built on goodr’s OG frame, which is designed for everyday wear while offering performance-oriented features.
The range spans LEGO DUPLO, LEGO 4+, and LEGO 5+ categories, catering to children aged 2 to 5 years and above.
The campaign comprises two short films built around character-led humour and situational comedy.
The product has been positioned as a co-created blend, reflecting a shared focus on continuous improvement and performance.
The collection includes several variants, each designed around specific themes and elements from the Harry Potter universe.
The collection is designed around the film’s narrative and includes collectible figures, movie-themed playsets, and role-play toys.
The aircraft is expected to operate on routes across India and Asia later this year, supporting the airline’s network expansion plans.
The collection integrates the visual identity of BLACKPINK with Razer’s product design, aligning the group’s signature pink-and-black aesthetic with the company’s gaming-focused hardware.
The collection reinterprets characters from both Despicable Me and the Minions universe, including Bob, Kevin, and Stuart.
The campaign features both actors promoting different variants from the product range.
The toy line extends the brand’s reach by enabling fans to engage with the franchise beyond live events.
The collaboration represents STABILO’s first global IP partnership and reflects its focus on increasing cultural relevance and international visibility.
The appearance highlights how celebrity styling during promotional tours continues to serve as a key visibility channel for luxury brands.
The range focuses on graphic-led apparel, including oversized tees, typography-driven designs, and statement pieces inspired by the film’s visual identity.
The product includes features such as hands-free photo and video capture, live streaming, and voice-enabled AI assistance.
The first release under the partnership, titled Topps x McLaren Racing 2025, focuses on the championship legacy of McLaren’s racing teams.
The launch aligns with the growing demand for retro-inspired products in the fashion and lifestyle market.
The campaign is aimed at young urban riders and highlights themes of speed, agility, and self-expression.
Through the new campaign, JK Maxx Paints aims to position itself as a complete solution provider for home painting needs.
The activation has been developed in partnership with Tira and Sephora.
Healthy 50+ uses patented Invisi-Nutri Blend Technology that does not alter the taste of food.
For younger builders, the LEGO BrickHeadz Shrek set is designed for ages 10 and above and includes Shrek, Donkey, and Gingy.
As part of the campaign, the brand is working with cricket personalities and digital creators to share their own first-match stories.
During a recent interaction, Irfan Pathan spoke about the first live match he watched and how that moment influenced his cricket journey.
The film is built around a fictional storyline centred on a returning figure reclaiming control, set within a stylised abandoned interior.
The “Secret Identity” collection features 12 NHL players displayed on flip lenticular cards, allowing collectors to view players in their team uniforms as well as alternate everyday looks.
The licensing agreement between Hawaiian Tropic and Pacsun was brokered by Brandgenuity, the exclusive licensing agency for Edgewell, which owns the Hawaiian Tropic brand.
The campaign highlights contrasting personalities and styling choices, focusing on hair as a visual element within the film’s world.
The campaign is designed to communicate key specifications, including design, camera, and durability, through storytelling rather than conventional feature demonstrations.
The fragrance opens with notes of stormy petrichor, rainforest greenery, neroli and blackcurrant.
The storyline focuses on post-match downtime, using humour and music-driven storytelling to show players engaging with entertainment content.
The launch has been supported through a campaign featuring Virat Kohli, Krunal Pandya, and Phil Salt.
The 38-piece collection includes denim, khaki separates, T-shirts, button-up shirts, and fleece products.
In January 2025, Kati Patang Lifestyle had entered the UK market by acquiring a 23 percent stake in CHADKP Holdings Limited.
The campaign is set against the backdrop of the Amalfi Coast, known for its lemons, and highlights the lemon and mint positioning of the beverage.
The India T20 captain will wear Skechers cricket footwear and will also feature in marketing campaigns for the company’s performance product range.
The launch comes as padel continues to gain momentum in India, with growing participation and an expanding network of courts across major cities.
The new product combines Sprite’s lemon-lime base with mint and will be introduced as a limited-period offering across select markets.
The newly launched product contains 25g of protein per 100g and is positioned as a clean-label offering with no refined sugar.
The collection includes graphic T-shirts and hoodies in relaxed silhouettes designed for everyday wear.
The campaign includes a digital film featuring Virat Kohli, Rajat Patidar, and Philip Salt, highlighting training, preparation, and recovery routines.
The limited-edition capsule marks the return of the partnership between the two brands and combines Hello Kitty’s familiar visual identity with Anti Social Social Club’s darker streetwear style.
The campaign also highlights the “Only Natural Diamonds” message, supported by the Natural Diamond Council, reinforcing the brand’s positioning around authenticity and natural diamond craftsmanship.
At the centre of the initiative is PEDIGREE Gravy, positioned as a complete everyday meal for dogs.
The campaign builds on the partnership by drawing parallels between the worlds of healthcare and professional sports, positioning both as high-performance environments that demand consistency and accountability.
Robert, known for his work on M.A.D. on M.A.D. and his digital platforms “Art Guy Rob” and “Mad Stuff With Rob,” led the creative direction for the campaign.
Positioned as a Prestige Prêt offering, S&N by Shantnu Nikhil translates the couture label’s design language into contemporary occasionwear.
The campaign features a runway-style film that presents the Excalibur range as statement pieces, highlighting dual-tone Pink and Teal colourways.
The campaign features players including Virat Kohli, Rajat Patidar, and Krunal Pandya.
The film centres on adaptive purification, where the system automatically selects purification modes based on water quality.
The campaign also underlines the product’s key offering. Powered by Philips’ OneBlade technology, the device enables users to trim, edge, and shave with a single tool, reducing the need for multiple grooming products.
The film begins like a conventional cricket commercial, with a full production setup and Jaideep Ahlawat in the director’s role.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
As part of the agreement, JioHotstar will serve as the exclusive home for HBO Max in the country.
The initiative is designed to extend the brand’s presence beyond traditional entertainment formats into interactive digital engagement.
The campaign has been conceptualised by WPP Open X, led by VML.
The event featured participation from badminton player PV Sindhu, while cricketer Harmanpreet Kaur attended in support.
The campaign focuses on challenges linked to heat, sweat, and hygiene, highlighting the prevalence of persistent skin infections and their impact on everyday life.
The collaboration will focus on product innovation as well as expanding the brand’s presence in women’s sports.
The campaign introduces Bluetyga’s new offering as a breathable, Next Gen SunGard UPF 50+ certified jacket designed to block over 98 percent of harmful UVA and UVB rays.
The campaign places Chopra at the centre, where she speaks directly to the camera, reflecting on her life journey, professional milestones, and creative outlook.
The Crocs x LEGO collection builds on a multi-year global partnership between the two brands, centred on creativity, individuality, and self-expression.
The range includes slogan T-shirts, tops, co-ord sets, and denim styles designed for everyday wear.
Timed alongside the Indian Premier League, the campaign leverages one of India’s largest media consumption periods.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
The brand said Panday represents its evolving positioning in India, aligning with younger audiences through a mix of aspirational and accessible appeal.
The film builds around the idea of Rohit Sharma “protecting the garden,” a reference that has gained traction as a fan-favorite internet joke.
The initiative is designed to address a common consumer insight that promises are often made but not consistently delivered.
The collection was made available to Hanna Rewards members on April 7, followed by a wider public release on April 8.
The product is designed to appeal to gamers looking for a futuristic aesthetic, drawing visual cues from Night City, the setting of the game.
The collection is currently available across select retail stores in India as well as on the brand’s official website.
The sets are available for pre-order starting today and will be released globally across LEGO stores on August 1.
As part of the agreement, the brand will feature on the team’s match apparel throughout the tournament.
The partnership brings together elements of sport and style, with Shreyas Iyer representing the brand’s contemporary aesthetic.
The campaign features players from Chennai Super Kings, including MS Dhoni, Ruturaj Gaikwad, and Urvil Patel.
The move reflects P•TAL’s focus on building long-term collaborations that contribute to product innovation and brand storytelling.
The partnership will be supported by an integrated campaign across print and visual media, scheduled to roll out in April.
Panday will feature in the campaign and contribute to content across Limca’s social media platforms, including Instagram.
The association is aimed at enhancing Myntra’s engagement with younger consumers while expanding its reach across metro cities and emerging markets.
The company aims to build stronger engagement through storytelling and contemporary brand communication.
The campaign will be rolled out across digital platforms, social media, and on-ground activations throughout the Indian T20 League 2026.
The long-term partnership reflects ZOFF Foods’ approach to consistent brand building, with a focus on trust, quality, and consumer reliability.
The COMET x NARU sneaker reflects a shared origin and design-led approach, combining elements from both brands.
The showcase at Paris Fashion Week was styled by Art Sparrow, who brought a couture-focused perspective to the presentation of the collection.
The collaboration brings together the brand’s design philosophy and Jurel’s on-field persona.
The initiative comes amid low levels of physical activity and limited gym adoption in India.
he initiative aims to address the challenges faced by modern parents navigating between traditional advice and evolving digital influences.
Mandhana will feature in campaigns promoting the Comfort Range, with the brand continuing to build its positioning around comfort-led hygiene solutions.
As part of the collaboration, Pluckk introduced an on-ground experience zone at the venue, where players and attendees were offered product sampling.
The partnership with Arora aligns with the company’s focus on fitness-oriented lifestyles and routine-based wellness practices.
As part of the partnership, the brands have launched two variants, Tender Coconut Naga Chilli and Coffee Fudge Crunch.
The collaboration is part of the brand’s ongoing association with cricket and further strengthens its portfolio of athlete partnerships within the sport.
These games are designed to encourage shared play experiences among friends and family in a living room setting.
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
The launch comes at a time when consumer preferences, especially among younger audiences, are shifting towards relaxed and loose-fitting silhouettes.
s part of the second phase, Vikram Solar has launched a campaign film featuring players Rinku Singh, Rachin Ravindra, and Finn Allen.
The association with Parineeti Chopra aligns with the brand’s focus on young urban parents managing work, personal commitments, and childcare.
The first phase includes billboard placements across 16 cities and more than 55 locations, with further digital and film-led extensions planned.
Skechers will continue to supply performance-focused kits for players, while also launching official merchandise designed to strengthen fan engagement beyond match days.
The collaboration will also feature player-led content, fan engagement initiatives, and match-linked campaigns aimed at strengthening brand recall throughout the season.
To mark the latest edition of the tie-up, bigbasket has introduced a digital campaign rooted in Bengaluru’s cultural context.
He will also be part of Lenovo’s global marketing campaign, which is set to launch in May ahead of the FIFA World Cup 2026.
Beyond stadium activations, the brand will launch an Olio Dugout on Sahakar Marg in Jaipur as a fan engagement hub for IPL 2026.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
As part of the collaboration, Kuku TV has launched the #DhoniWatchesKukuTV campaign, supported by a brand film built around the line “aap Mahi ko dekhte ho, aur Mahi Kuku TV ko.”
The launch aligns with Care Bears’ 2026 theme, “Colors of Caring,” which highlights the role of colour in expressing emotions, individuality, and care.
The campaign also features limited-edition cricket-themed packaging available on quick commerce platforms.
As part of the renewed collaboration, boAt will continue to focus on enhancing fan engagement throughout the tournament.
The Super Mario collection has been introduced in line with the upcoming release of The Super Mario Galaxy, which is scheduled to hit theatres on April 1.
The collection adapts key elements from the film into a range of design-led and giftable products.
The brand film highlights individuals engaged in a variety of activities, including sports, fitness, and everyday routines.
The strategy reflects a move towards tapping into city-specific fandom and deeper team loyalties across India.
The company is positioning itself as a player in the decorative paints segment with a focus on performance-driven products.
The collectible series will be available in three tiers: Black, Silver, and Gold, with each sticker carrying fixed points.
The collaboration is aimed at strengthening the brand’s reach among cricket audiences across India.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
The timing aligns with the expansion of OTT platforms, short-form video, and streaming services, which continue to drive demand for diverse and culturally rooted music.
In addition to merchandise, the campaign integrates a fan engagement element.
The film also showcases popular titles available on the platform, including Black Clover, Blue Lock, and One Piece, as the platform looks to increase engagement among Indian viewers.
The collection brings together sun-protective swimwear, UPF 50+ clothing, and sleepwear designed for comfort and everyday use.
As part of its association with RCB, Scapia will introduce fan engagement initiatives such as the ‘Scapia Royal Entourage’.
The event saw strong participation across all three days, with KidZania Delhi witnessing high engagement levels from both children and families.
The brand will continue as the team’s exclusive Water Purifier and Kitchen Appliance Partner.
The FRIENDS-inspired CRAZE collection brings together elements of pop culture and beauty, tapping into the growing demand for nostalgia-led and collectible product experiences.
The release also incorporates a strong Bengaluru connection through its packaging, designed by artist Paul Fernandes, known for his “Bangalore Pictorial” illustrations.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
As part of the film’s development, King will co-write the screenplay with Tony Award-winning writer Steven Levenson.
The collaboration will also integrate with Oaksmith Style Studio, a platform focused on cricket-led cultural narratives, including player storytelling and fan-centric content.
Titled ‘India Vs Peaceful Sleep’, the campaign draws on recent speculation around Dhoni and the number 8 to highlight the gap between time spent in bed and actual restful sleep.
As part of the agreement, the brand’s logo will be placed on the back of CSK players’ helmets.
The collaboration will focus on expanding access to creative tools for children, with an emphasis on learning, self-expression, and skill development.
The move reflects the growing global recognition of Indian fashion labels and their ability to blend cultural storytelling with contemporary aesthetics.
The initiative reflects a growing trend among brands to leverage blockbuster films as high-attention marketing moments rather than relying on continuous advertising spends.
Under the partnership, Ai+ Smartphone will collaborate with the teams’ platforms to engage directly with millions of passionate cricket fans across India.
The fragrances featured in the campaign are now available across online and offline retail platforms in India.
The new collection showcases bold heels, striking silhouettes, and standout handbags, with Shanaya Kapoor moving through the campaign with effortless poise.
The campaign will be primarily digital, featuring Mohanan as she explains collagen’s role in maintaining skin structure and encourages its consistent consumption as part of daily routines.
The series is expected to delve into previously untold adventures of the Hawkins gang during the winter of 1985.
As part of the partnership, the brand will also gain visibility across team kits, in-stadium branding, and digital content during match days throughout the tournament.
The introduction of Cozi Micro Modal reflects our continued commitment to bringing globally benchmarked fabrics to the Indian innerwear market.”
The campaign film provides a look into Rahul’s off-field life, showcasing routine moments from home settings to match-day preparations.
The narrative draws a parallel with Gen Z—playful on the outside yet strong at the core.
The collection brings together three distinct styles under a cohesive theme.
House of Biryan operates on a tech-enabled model designed to ensure standardisation and consistency across its kitchens.
With GO24, Pexpo also brings in advanced three-layer insulation technology, engineered to retain both hot and cold temperatures for longer durations compared to conventional double-layer bottles.
The partnership begins with a new campaign featuring Bumrah, centred around UNIQLO’s LifeWear philosophy—focused on delivering simple, high-quality, and comfortable everyday clothing.
Additionally, Story TV will acquire the rights to the romantic-thriller series Hello Mini and reimagine it in a vertical microdrama format tailored for mobile viewing.
Each of these moments is represented visually as a line within the jersey’s design. When combined, these lines form the initials “KKR” through abstract linear artwork.
Jaypee aims to utilise the Punjab Kings platform to enhance its brand visibility among cricket fans across the country.
The initiative features two brand films that revolve around everyday situations where families struggle with rising medicine expenses.
One of the highlights from the collection is the Kandy Avantgarde 2, inspired by the abstract works of Wassily Kandinsky.
The partnership will focus on India’s premium home appliance segment.
The brand first challenged traditional perceptions with the launch of its Gold Mouthwash.
The event is expected to attract a wide mix of music lovers and concertgoers who value live entertainment and community-driven celebrations.
To support the brand’s market entry, actor Emraan Hashmi has been appointed as its brand ambassador.
Rather than a conventional collaboration, the alliance has been positioned as a cultural exchange where French modernity meets Indian craftsmanship
Sami will release a series of original non-film singles through Zee Music Company, marking the start of a fresh creative phase.
Scheduled to launch this Saturday, the collection positions Hopscotch among the early players in India’s kids’ fashion segment to translate this cultural moment into apparel for young consumers.
Another highlight is the Protect The Galaxy shower gel, featuring a fragrance blend of blueberry, rose, and apple notes.
To cater to a wide variety of dog breeds, the products are available in sizes ranging from XS to XL, allowing pet owners to find the right fit for different pets.
For McCartney, the collaboration carries a deeper personal meaning tied to her lifelong passion for horses.
The campaign is being rolled out across digital and social media platforms, aiming to connect with younger audiences through a mix of pop culture recall and everyday relevance.
Conceptualised to amplify cricket’s high-adrenaline energy, the campaign uses the brand’s distinct sound to differentiate the intensity of each strike.
The company noted that the association is closely aligned with its renewed focus on training, discipline, and high-performance sport within the Indian market.
Season 12 of the ISL commenced on 14th February and is scheduled to conclude on 17th May.
ISGL will gain access to Chennaiyin FC’s logo and player image rights, opportunities for player engagement, and key media-facing inventory, enhancing the league’s visibility and engagement with fans.
A multiple Grammy and BRIT Award winner, she has amassed billions of streams worldwide and established herself as a defining voice in contemporary pop culture.
The adidas x Audi Revolut F1 collection is divided into official teamwear and a lifestyle-focused fanwear range, both maintaining high standards of quality, comfort, and design.
As part of the agreement, the two brands will execute a comprehensive campaign throughout the season, centred on digital-first storytelling, in-stadium activations, and fan-driven experiences.
The collaboration with DWC has played a key role in scaling access to the watches.
As part of the collaboration, Times Prime members who choose an annual Crunchyroll subscription will receive a complimentary two-month trial.
Spanning 100 square metres and accommodating 65 guests, the café reflects the brand’s identity under the MF Brands Group umbrella.
This concept comes alive in a newly released campaign film set around a fictional press conference featuring Marvel cosplayers.
The campaign features Indian cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, tapping into the country’s deep-rooted passion for cricket.
The range reimagines the epic storytelling, legendary creatures, and heroic characters of Dungeons & Dragons into an interactive and discovery-led toy format.
The newly launched range incorporates skincare-focused ingredients such as Pure Hyaluronic Acid, Vitamin C, and Pro Vitamin B5.
As part of the collaboration, Healthy Master has introduced a digital and social media campaign titled ‘Match Buddy’, timed with the ongoing cricket season.
The upcoming toy range will reflect Salish’s distinctive identity, combining trend-driven aesthetics with lifestyle-inspired features and collectible elements tailored for kids and tweens.
Gamers will also have the option to select him while playing as part of the Rajasthan Royals lineup within the app.
At the heart of the campaign is Colgate Visible White Purple, a toothpaste that has attracted attention for its distinctive purple hue.
The collaboration brings together two Bengaluru-rooted institutions with longstanding ties to the city.
The campaign is being executed across India, aiming to deepen local fan engagement by blending everyday dining occasions with cricket celebrations.
The Dalmore is currently ranked among the fastest-growing top 10 global malt brands in the ultra-premium and prestige segment, reinforcing its growing appeal among luxury whisky consumers.
These participants represent a wide spectrum of cinematic, television, animation, and publishing properties with established international credentials.
The campaign comes amid a sharp rise in anime consumption across age groups in the country.
Through this initiative, ASICS aims to further strengthen India’s growing running ecosystem while celebrating its Japanese heritage.
To commemorate the milestone, Fratelli Vineyards partnered with Manish Malhotra to create a bespoke presentation for the bottle.
Through a stripped-back visual treatment, the campaign highlights the joy of eating without rules or restraint.
The campaign will be amplified across digital platforms, social media and in-store touchpoints, supported by product-focused films, retail storytelling and influencer partnerships.
Inside the compact, collectors will find five mini dolls along with show-inspired accessories.
Comprising 793 pieces, the set recreates the Aston Martin Vantage GT3 with real metal components, reflecting the aerodynamic styling, wide stance, and motorsport engineering of the original race car.
As part of the partnership, ASICS has introduced the GEL-CUMULUS 28 as the hero performance running shoe for the upcoming marathon.
Throughout the 2026 season, Skybags will be closely integrated into CSK’s fan engagement initiatives.
WildBrain serves as the exclusive distributor of the single-IP “Pokémon” FAST channel through its partnership with The Pokémon Company International.
Following the success of several sold-out drops, Miffy has also returned with the premium children’s apparel brand Hanna Andersson.
Building on the success of its earlier release, the new collection revisits fan-favourite motifs while introducing fresh silhouettes and updated styles.
The video begins with Khushi and Orry ditching a party in favour of a cosy night in.
The first set from the partnership will be available for pre-order this spring, with more sets scheduled to roll out in 2027.
The collaboration represents Hasbro’s continued focus on revitalising legacy franchises, with the new merchandise line drawing inspiration directly from the film.
The partnership positions love as imperfect, emotional, and rebellious—challenging the glossy narratives typically associated with the occasion.
Underwoman is set to roll out across digital and social platforms, along with marketplace partners including Nykaa, Myntra, Amazon, and Blinkit.
The narrative then pivots to introduce Mamaearth’s rosemary-infused shampoo as a solution, concluding with Sreeleela reappearing with fuller-looking hair.
PUMA has been RCB’s official kit partner since the inception of the Women’s Premier League and has remained closely aligned with the team’s growth.
The partnership with Suryakumar Yadav is rooted in strong audience alignment and shared values.
Inspired by the world of Bridgerton, the collection positions authenticity as the true “talk of the ton,” combining cultural storytelling with everyday care rituals.
As part of the initiative, the brand has launched a new film set against a warm breakfast-table backdrop.
The campaign film brings Ananya and Lakshya together in a series of playful, easy-going moments, underscored by the brand’s iconic Hide & Seek tune.
Instead of following a conventional advertising structure, the film leans into repetition and cultural familiarity to leave an impression.
The branding will also feature across stadium assets during RCB’s home matches, reinforcing the company’s visibility among cricket fans nationwide.
At the heart of the Primal Stance Mat is a striking visual narrative—a tiger depicted not in motion or aggression, but in stillness.
Inspired by Marvel’s iconic superheroes and powered by Gritzo’s science-led nutrition approach, the range extends beyond just food products.
The blend of strong business leadership and star power underpins the team’s dynamic, performance-led identity.
The announcement follows RCB’s championship victory in the 2025 season and builds on Nothing’s sponsorship of the team in the previous year.
As part of the association, the brand will design and supply the official playing jerseys for the team throughout the tournament.
With the show reaching audiences worldwide, the collaboration aimed to send a few fans on journeys of their own, enabled through Goibibo’s travel offerings.
The new lipstick range is formulated with serum-level hydration. "Infused with Hyaluronic Acid and a nourishing oil blend, the formula delivers 8-hour plumping moisture.
The agreements significantly strengthen Interparfums’ licensed fragrance portfolio and underscore its long-term growth strategy in the global beauty market.
Disney takes centre stage this season with six all-new collections inspired by beloved characters and cultural moments.
The campaign film opens inside a police station, with Malaika questioning the reason behind her detainment.
Indian cricket captain Rohit Sharma leads the campaign, appearing not in his on-field role, but as a fellow fan urging audiences to become part of the movement.
All products in the collection are vegan, cruelty-free, dermatologically tested, and IFRA certified.
Marketed and retailed by Titan Company, Xylys is known for its blend of Swiss-made and Swiss-movement engineering paired with modern design aesthetics.
Inspired by Leezu’s cult-favourite Dilbar massager, Dil-Bar takes the form of a carefully crafted chocolate bar.
The first original release to emerge from the partnership, One Night of The Traitors, is set to launch across multiple international territories.
Through this collaboration, Kushals aims to deepen its connection with fashion-forward consumers in the South.
The association coincides with the launch of the brand’s new digital film titled ‘Designed for Indian Hair’, which highlights Philips’ India-first approach to hair styling innovation.
Positioned as a high-stakes competitive format, Good Game offers prize money of Rs 1 crore to the winner.
Over the past year, the partnership has played a key role in improving brand visibility and recall for ixigo Trains.
Gameplay centres around finding hidden keys scattered across the house, with guidance from Bluey and her family to unlock new rooms and spaces.
Developed by EiPi Media, the film leverages the presence of RCB Women players to establish parallels between consistency on the field and precision in solar technology.
Scheduled to go on sale from July, the POP! Vinyl “Bluey” range will feature characters from the animated series that have resonated strongly with audiences across age groups.
The brand has also confirmed that the collection will be extended to include swimwear later this spring.
A multi-award-winning brand, Denman Professional operates across more than 30 countries and is sold in over 60 markets globally.
Designed as a seven-day winter-themed experience, the event follows Paddington as he receives a surprise parcel from Aunt Lucy packed with seasonal gifts.
The campaign is anchored on Jio Hotstar, where the brand comes on board as a co-presenter, and is further amplified through YouTube and multiple social media platforms.
Through a dedicated page on the ZILO app, Anaita will showcase personally curated edits across a wide array of brands.
This partnership is H&M’s debut foray into beauty collaborations and e.l.f.’s first venture into fragrance.
The partnership comes at a time when Red Chief is actively scaling its portfolio beyond its core strengths.
Reebok’s new global marketing campaign, “Born Classic. Worn for Life,” marks the beginning of this refreshed chapter for Reebok Classics.
The association is set to begin in January 2026, with Ranbir Kapoor joining PNG Jewellers as a brand ambassador alongside its existing brand face.
a 30-minute documentary special titled “Disney Princess: Create Your World – Mattel and Viktor&Rolf” will premiere on Hulu and ABC Owned Television Stations’ digital platforms beginning March 24, 2026.
The development signals Ford’s return to the Formula 1 championship after a hiatus of more than two decades.
The collection is set to launch in March and will be available on Loungefly.com as well as through select global retail partners.
The partnership covers a full season run across Sony TV as a Co-Powered Sponsor and Sony LIV as a Co-Special Partner and will be active from January to March 2026.
As a Co-Powered By partner, Vinod Intelligent Cookware is showcasing its wide product portfolio throughout the show.
As part of the association, all 120 matches of World Pickleball League Season 2 will be streamed live and on-demand on Sony LIV.
To celebrate the launch, GANNI and Disney have also introduced a collector’s fanzine, created in collaboration with Chaos and illustrated by Disney.
Launched in 2020, BRAVee was introduced as a strategic extension of the House of Beauty master portfolio by founder Vibhuti Arora.
Bringing together two brands aligned on quality, taste, and everyday indulgence, the partnership positions Wild Date’s clean-label offerings as a natural fit for café consumption.
SUNROOOF’s technology recreates the effect of real daylight indoors, addressing design limitations without structural changes.
As the partnership moves into another season, bigbasket is turning the spotlight toward women’s cricket and its rapidly growing influence in India.
The campaign film features RCB players Smriti Mandhana, Richa Ghosh, and Shreyanka Patil interacting with aspiring cricketers during training sessions and coaching drills.
For Kati Patang Lifestyle Limited, the Motoverse edition represents a step forward in building a community-led lifestyle brand grounded in shared experiences.
The films conclude with a sharp line that encapsulates both the brand’s point of view and the product’s attitude: “Undiplomatically Delicious.”
The collaboration will be activated across out-of-home, print, and digital platforms, as well as select cultural spaces.
Across categories, the designs focus on themes of friendship and celebrating life’s everyday pleasures.
These collaborations help brands tap into new audiences, strengthen emotional recall, and stay relevant in a market driven by innovation, community, and experience.
The lineup features characters including Hello Kitty, My Melody, and Kuromi, paired with Sweethearts’ signature playful messages.
As part of the activation, curated kits featuring a Pigeon Air Fryer along with a selection of Godrej Yummiez frozen snacks were distributed to mothers across the country.
Under the partnership, Malaysia Airlines will explore fan engagement initiatives and co-branded activations with the team.
Expanding beyond footwear, Kith and ASICS have also collaborated on a Loyalty-exclusive apparel and headwear lineup.
Running through January 25, the seventh anniversary puzzle event invites players to collect memory fragments by participating in UNO matches.
Each balm is packaged in a miniature replica of a Liquid Death can and contains e.l.f.’s flavored Squeeze Me balms.
The partnership was unveiled at a launch event held at Solaire, BKC, where nostalgia, fashion, and fandom came together in an immersive setting.
Moore is an Academy Award–nominated actor, producer, and New York Times bestselling author, with a career spanning several decades across film and television.
Set to hit shelves in March, the range features a variety of character-led water-play toys, including water squirters, pouring toys, and a water-play pipe set inspired by iconic Super Mario elements.
The collection includes nine individual items featuring 65 unique print and colour variations, allowing players to create hundreds of distinct looks.
The collaboration brings together two brands united by a shared belief in confidence, individuality, and a modern Indian identity.
Herbalife will support elite players by highlighting the importance of science-backed nutritional products in enhancing performance, endurance, and recovery.
The model incorporates design elements that reference textures and shapes associated with the era, bringing visual creativity to a performance-driven silhouette.
The initiative is aimed at ensuring women commuters have convenient and dignified access to period care products while travelling.
This season sees the return of two cult favourites—the T80 Watch Gift Set and the T80 Ring Watch—reintroduced in a classic gold-tone finish.
Faber-Castell India will roll out Chhota Bheem–themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels, and specially designed creative bundling kits.
The first drop under the partnership will debut The House Black vs. House Green Collection, created with meticulous attention to detail and premium workmanship.
The episodes blend behind-the-scenes moments with immersive visuals of landscapes, species, and habitats.
The footwear range is designed to support athletes both before and after competition, aligning recovery and preparation with mental focus.
The campaign spotlights Gill as he demonstrates the mindset behind Nike Mind, which focuses on helping athletes remain present during periods before and after competition.
Drawing inspiration from the ancient desert landscapes of Mleiha and Faya, the collection reimagines the traditional rug as a medium of storytelling, memory, and cultural reflection.
The partnership reinforces the brand’s focus on skinimalism and science-led skincare solutions tailored to evolving Indian consumer preferences.
The partnership aims to introduce anime to newer audiences beyond its traditional fanbase while deepening engagement with existing viewers.
Each piece is designed for easy mix-and-match dressing, transitioning seamlessly from school days to weekend outings.
This partnership brings together XREAL’s experience in designing lightweight XR hardware and ASUS ROG’s advanced gaming display capabilities.
UMG will launch a series of artist activations on Roblox in the coming months, beginning with Stray Kids, who are signed to JYP/Republic Records.
Through this collaboration, Titan Eye+ will integrate PhotoFusion X photochromic lens technology by ZEISS across its lens designs and retail network nationwide.
The crossover brought together two of the most influential preschool entertainment franchises, extending their reach across digital music and video platforms during the holiday season.
This partnership marks a continuation of Mirza’s longstanding association with Lotto, which began when she was 19, as a young athlete making her mark both on and off the court.
The platform was unveiled at the Consumer Electronics Show (CES) 2026, marking what the company described as a major evolution of the LEGO System-in-Play.
Under the partnership, Thakur will appear in Carlton Wellness brand films, digital campaigns, experiential activations, and property launches.
Currently, 14 adidas partner football clubs are featured in FIFA Super Soccer as part of the adidas Football Festival, a four-week activation.
The Glow in Motion collection is crafted from 925 sterling silver using CNC cutting technology.
Nuvana’s association with the World Tennis League signals its growing engagement with elite sporting platforms and environments driven by performance excellence.
The film draws inspiration from the real-life bond of legendary couple Shabana Azmi and Javed Akhtar, portraying an intimate, thoughtful conversation between two people who are deeply connected yet wonderfully different.
The experience was further amplified with snake-themed stickers, specially curated audio jingles inside cinema washrooms, and ushers sporting themed accessories to add to the immersion.
The holiday programming comes at the close of a landmark year for RWS Global.
The campaign also highlights artwork created by children, which appears across Happy Meal boxes and promotional materials, celebrating authentic creative expression.
Built for performance as well as display, the decks introduce classic Australian literary icons into the skateboarding world.
Positioned as a distinct, contemporary brand, Litestyle by PNG operates separately from PNG Jewellers’ traditional retail identity.
The Playboy Energy Drink features 200mg of caffeine, Vitamin B-Complex, and L-Carnitine, while containing just 30 calories per serving.
Shot with a gentle and relatable tone, the film captures Kapoor unwinding and dancing freely during her ‘me time’.
The Pop! figures are now available for purchase on Funko.com, making them easily accessible to fans and collectors worldwide.
As part of the agreement, the beauty brand will gain prominent visibility across both on-ground activations and broadcast platforms throughout the season.
The new FIFA title will be part of Netflix’s growing portfolio of TV-playable games, and further details are expected to be revealed in 2026.
The campaign leverages Aoora’s strong fan base and growing influence among Indian youth, focusing on short-form, music-driven content.
As part of the agreement, Hyundai Motor will gain extensive marketing and activation rights across various ICC events, including the Men’s Cricket World Cup 2027.
The collaboration is aimed at deepening consumer engagement while further shaping the brand’s fashion, lifestyle, and fitness positioning in India.
The collaboration marks the introduction of Pond’s Anti-Blue Light UV Miracle, a next-generation sunscreen designed to meet the demands of today’s screen-heavy lifestyles through a high-impact experiential launch.
DC Shop has also released a premium poster featuring the film’s teaser artwork, showcasing Milly Alcock as Supergirl/Kara Zor-El.
The LiteString Tennis Collection forms the highlight of the festive launch with its functional innovation tailored for long days and extended celebrations.
Additionally, the planter will be available as official Ikkis merchandise exclusively on IGP for a limited period.
Within the experience, players step into the role of makeup artists preparing characters for important life moments.
The Comet x Peanuts lineup reimagines Snoopy’s timeless charm through two limited-edition footwear designs that reflect imagination, aspiration, and the joy of dreaming beyond boundaries.
Frido will provide Soorma Hockey Club’s squads with its range of comfort and orthotic solutions aimed at aiding players during training, competition, and recovery phases.
Hrithik Roshan’s arrival introduces Ferrero Rocher into the scene, with visuals shifting to gold accents and softer hues, reflecting the brand’s signature identity.
Crafted as a dynamic, digital-first initiative, the campaign blends style, innovation, and performance while leveraging Sahher Bambba’s strong connection with Gen Z and millennial audiences.
The league also features Sachin Tendulkar as an investor, brand ambassador, and core committee member.
The collaboration aims to reinforce OSN’s focus on authenticity, scientific credibility, and performance-driven nutrition while inspiring consumers to adopt healthier, fitness-led lifestyles.
Its product lineup includes a daily nutrition drink, zero-sugar electrolytes, and protein wafers designed for consumers prioritising sustainable health routines.
Themed “Design for a Better Tomorrow – Shaping Futures,” the initiative attracted more than 700 submissions from across the world, encouraging designers to merge artistic expression with environmental awareness.
The new collection follows the response to the first release and continues to bring game-inspired designs into the combat sports and athleisure retail space.
The launch forms part of Wrangler’s ongoing efforts to engage new audiences through selective brand partnerships while reinforcing its core identity in denim and casualwear.
Dream Theatre will work closely with best-in-class partners across categories to expand Mattel’s licensed merchandise footprint.
Each piece in the collection is crafted to balance charm and elegance, while maintaining the performance standards that define the Sheaffer brand.
Coverage will feature studio shows, expert panels, and highlight packages, providing a comprehensive viewing experience for tennis enthusiasts.
On Day 1 of the event, Shaily Mehrotra, Founder & CEO, Fixderma, took part in a panel discussion alongside actor Isha Koppikar.
The limited-edition eyewear comes in officially licensed Fallout collector’s packaging and includes a custom protective case, microfiber pouch, cleaning cloth, and a 12-month warranty.
Under the agreement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama through a pre-agreed pricing framework.
The partnership focuses on promoting clean ingredients and consistent, mindful consumption as the foundation of long-term wellbeing.
The collaboration made its debut at a private launch event hosted at Miu Miu’s recently reopened New Bond Street flagship store in London.
Under the expanded partnership, F1 TV Pro and F1 TV Premium subscriptions will be made available exclusively via FanCode in India.
As part of the collaboration, 36 Decathlon Playgrounds are now live on the Playo app and website, enabling players to book slots up to 20 days in advance.
The ARIAS × Shisenfox Eyewear Collection is built on a shared vision of thoughtful design, comfort-led engineering, and modern aesthetics.
The Converse x NARUTO SHIPPUDEN collection features four Chuck Taylor All Star iterations, each inspired by one of the anime’s most dynamic characters—Naruto, Sasuke, Gaara, and Kakashi.
The collaboration was officially marked with an exclusive unveiling at Barista’s flagship café in Vasant Vihar, New Delhi.
Inspired by the brand’s award-winning bestseller, known for its warm and indulgent aroma, the limited-edition ice cream translates familiar scent notes into flavour.
With products that deliver nourished lips, glowing skin, sleek hair, and quick glam, the curated lineup helps users transition effortlessly from a sleepy morning to full festive glam.
As part of the partnership, Prada Group, LIDCOM, and LIDKAR will jointly establish local training programmes inspired by the Prada Group Academy model.
The holiday lineup includes a variety of drinks designed to bring comfort and joy.
The event brought together industry insiders, with Brand Ambassador Palak Tiwari joining as the star guest.
As part of the collaboration, Bisleri branding will feature on team kits during bilateral series, ACC competition,s and ICC tournaments.
The drop arrives just in time for the holiday season, bringing nostalgic storytelling and bold design together in a playful new lineup.
The 2.0 edition enhances the experience with exclusive apparel and accessories representing all four Hogwarts houses.
The global tennis spectacle has previously captivated audiences in the UAE for three seasons and is now set to enthrall Indian fans with world-class action.
At the core of the launch is a collection designed specifically for Indian kitchens.
The collection features four thoughtfully curated boxes that pair The Body Shop’s iconic skincare and body care products with indē wild’s popular essentials.
Under this partnership, the brand will provide premium official team apparel across a range of sports categories for both universities.
The campaign aims to address a growing concern among those who undergo hair transplants—uncertainty about why hair fall continues despite the procedure.
Panday’s rising profile, following his success in Saiyaara, brings authenticity, youth appeal, and a spirit of individuality that aligns with the brand’s heritage and the launch of the H-D X440 T.
Each watch in the series draws heavily from the design language of Ducati motorcycles.
Drawing inspiration from three iconic Rolling Stone covers that spotlighted Marley, the collection captures defining milestones from the musician’s storied career.
The partnership reinforces Nuvana’s commitment to shifting India’s wellness outlook from reactive health fixes to long-term optimisation.
Set to release on 5 December 2025, the partnership aligns the brand with the film’s narrative themes, reinforcing Pexpo’s focus on durability, wellness, and responsible consumption.
The collection made its debut at Motoverse 2025, Royal Enfield’s annual festival that celebrates its global riding community and the vibrant subcultures of motorcycling.
As the official Sports, Fitness & Recovery Partner, DriveFITT aims to strengthen the team’s competitive edge while contributing to one of India’s fastest-growing sports.
The lineup will appear in a newly created six-part ad film series titled ‘Power On. Limits Off.’, designed around the launch of the OnePlus 15R and OnePlus Pad Go 2.
Conceptualized around the core theme “Thermocool, India Ka Naya Andaaz,” the TVC captures the evolving tastes and style sensibilities of modern India.
The association felt natural and creatively aligned, given the film’s vibrant, youthful tone and its glamorous female cast.
As part of the celebration, Carlsberg India crafted an immersive fan evening that mirrored the camaraderie and thrill of a match night at Anfield.
As a token of encouragement, Lava awarded five units of its latest performance powerhouse, the AGNI 4, to the winning team.
Prakash Hospital will oversee all healthcare and emergency response operations during the championship.
The collaboration also extends into a lifestyle crossover with a John Jacobs x Urban Jungle campaign that frames the collection through a premium fashion lens.
Debuted on December 1, the series reimagines Disney’s iconic Mickey & Friends characters through the artist’s vibrant pop-art aesthetic.
The lineup spans a range of apparel, including sun-washed fleece, a satin-trimmed jersey with embroidered accents, and graphic-heavy T-shirts and hoodies.
The partnership comes as Panasonic accelerates its vision to become a leading HVAC brand in India.
The 14-piece collection features a range of apparel and bags, including a reversible windbreaker, jerseys, wovens, a crossbody bag, hoodies, and more.
Set against a stark desert backdrop, the campaign film follows Shah Rukh Khan as he makes his way across a towering dune, where shifting sand reveals a buried eyewear frame.
The association is rooted in a mutual belief that movement goes beyond the physical, serving as a personal and expressive journey.
By teaming up with one of the IPL’s most prominent franchises, Sprite aims to boost its visibility among Gen Z and cricket-first audiences.
The campaign film captures intimate, familiar interactions that reflect understated yet meaningful emotional moments in daily life.
Launched in 2023, the Tata WPL has swiftly enhanced the stature of women’s cricket in the country, bringing together leading domestic and global players on a single premier platform.
Showcasing more than 300 items, the MINISO | Disney’s Zootopia Collection includes collectible toys, homeware, stationery, and accessories designed to infuse everyday essentials with the charm of Zootopia.
The collection aims to position eyewear as a bold fashion accessory for Gen Z and OTT-driven audiences.
adshah has crafted a bespoke collection that blends his distinct creative identity with MAYBACH’s timeless heritage.
With Pokémon UNITE’s growing popularity and a rising competitive base in India, the 2026 season aims to strengthen the pathway from local champions to international contenders.
The collaboration promises an exciting twist to dessert experiences, offering flavours designed to charm every chocolate lover.
Positioned as a collaboration between two performance-driven brands, the alliance will integrate the HELL ENERGY DRINK logo on the back of Punjab Kings players’ helmets and caps.
The apparel range includes a cropped baby tee and a relaxed hoodie with matching sweatpants, crafted from plush fleece and accented with whimsical bows and cheerful graphics.
The collection reinforces Go Colors’ commitment to shaping the landscape of contemporary bottomwear in India.
Marie Claire, which reaches over 97 million women globally through its leading media platforms, has more than 45 years of selective licensing experience across diverse categories.
The limited-edition store allows fans to browse and purchase Stranger Things merchandise using hand gestures, inspired by the on-screen powers of the show’s protagonist.
Each piece is thoughtfully crafted to capture the excitement and wonder of exploring Minecraft’s virtual landscapes.
The deal also grants Warner Music India exclusive rights to distribute all upcoming Ultra Music releases for the duration of the partnership.
Gupta was welcomed by senior leaders from Ospree and Pernod Ricard Middle East, including Commercial Director Vincent Duchiron and Marketing Director Neha Jabbar.
The film leverages the on-screen pairing of Tanuja and Kajol to reinforce the message that Kellogg’s Muesli is relevant for all age groups.
Designed to create engagement both in-store and online, the campaign will be rolled out across KFC restaurants nationwide.
The latest finish is now available for both the kid-sized Fender x Loog Stratocaster and Telecaster models.
“Stranger Things” Season 5 will be released in three volumes, giving viewers a structured and suspense-filled conclusion.
At the core of the product is Banila Co's Micro Capture Technology, intended to offer deep cleansing without compromising the skin barrier.
The collaboration features three standout pieces: a mini backpack, a wristlet wallet, and an ear headband.
The Marvel comic behind the collection was written by Stephanie Williams, with art by JL Giles and colors by Chris Sotomayor.
The BLVCK x UFC collection features a range of lifestyle and performance pieces designed to balance style, comfort, and functionality.
The collaboration aims to leverage Janhvi’s broad appeal to strengthen Avvatar’s presence among young consumers, sportspersons, fitness enthusiasts, and working professionals.
The first release includes over 100 unique Formula 1-inspired Elite Action cards in various colors and special edition foil variations, totaling more than 1,000 unique cards.
The partnership officially authorizes GKB Opticals to retail Dior Eyewear, reflecting the brand’s legacy of curating luxury optical experiences.
The campaign will extend across digital platforms, social content, and on-ground activations.
On the day, every man visiting participating outlets will receive a curated surprise from IGP, paired with a warm, appreciative message.
In the Abu Dhabi T10 League, the company has aligned with three leading franchises — Quetta Qavalry, Royal Champs, and Deccan Gladiators.
Potential film characters include Labubu, the lead monster doll, along with Zimomo, Mokoko, and Tycoco, among others.
Set to become a landmark attraction for families, the upcoming experience will immerse visitors in the colourful universe of HARIBO.
The quick-commerce platform challenged popular creator Cassy Pereira to fill an entire Bengaluru bus stop with Hot Wheels cars — all in under 15 minutes.
The designs take direct inspiration from FC Barcelona’s iconic colours—rich blue and garnet—which the club has proudly worn for over a century as the equip blaugrana.
The lineup features three unique models — Timex Marlin Automatic, Timex MK1 Resin, and Timex Weekender — each integrating iconic Monopoly motifs into Timex’s renowned design language.
The event aims to welcome more than 100,000 visitors, bringing together over 50 Korean brands spanning categories such as food, lifestyle, beauty, retail, and entertainment.
Staying true to the spirit of experimentation and creativity, the brand aims to offer pieces that let consumers embrace the fun, dramatic, and fashion-forward side of the season.
The collection is available online and at select Reebok stores in Mumbai, Bengaluru, and New Delhi, offering women the chance to embrace both style and purpose.
The range features phone and tablet cases, earbud cases, bag charms, wireless chargers, and additional accessories designed to bring the nostalgic charm of the franchise to everyday tech
This launch also signals a global first — Lotus Bakeries has never before partnered with another company to manufacture Biscoff locally.
The collaboration is designed to offer the perfect wedding gift, a thoughtful bridesmaid hamper, or a self-care indulgence, helping users transition from “desk to desi” in just 10 minutes.
India’s silver tourism segment is witnessing rapid growth, yet concerns over health, mobility, and safety often prevent seniors from travelling.
The collaboration channels Himesh’s signature charisma into a creative project that is bold, expressive, and entirely original.
The launch features ONLY’s winter must-haves and premium fits, paired with LANEIGE’s cult-favourite products, including Lip Glowy Balms, Water Sleeping Masks, and Tinted Lip Serums.
The campaign draws inspiration from Rannvijay’s bold, energetic, and adventurous persona, adding a playful twist to his reality show moments.
The partnership is expected to advance India’s sports infrastructure while generating employment opportunities across installation, logistics, and maintenance sectors.
The partnership goes beyond the courts and restaurants, focusing on expanding access to padel facilities for children.
The first collections from Cherokee are slated to launch in the second quarter of 2026, spanning department stores and leading online marketplaces.
The collection features two new prints—Cheetah and NY to Paris—paying homage to Nicole Miller’s classic elegance and global style.
he special edition set draws inspiration from the WSQK van, which appeared in the official teaser of the upcoming season.
The partnership was conceptualized jointly by the Boost team and WPP Media’s Team Fulcrum, who identified esports as a powerful platform for purpose-led storytelling and youth engagement.
One of the major highlights of the evening was the Mentos Popstar Cam, an interactive experience that captured the energy and enthusiasm of concert-goers in true Mentos fashion.
The newly designed collection reinterprets each country’s iconic visual identity — from historic patterns to cultural symbols — with a contemporary, forward-looking aesthetic.
The collaboration introduces an 80-player Springfield Island, offering a Battle Royale experience infused with the signature humor and chaos of Springfield.
With this launch, the ASSC X NFL collection is expected to draw immense attention from fans, collectors, and streetwear enthusiasts worldwide.
The newly revamped Galaxy range is now available across major offline and online retail channels in India, inviting consumers to rediscover the pleasure of indulgence in every bite.
Lopez was introduced to Zen Diamond in early August 2025 while performing across Europe and Asia on her “Jennifer Lopez Up All Night” tour.
Conceptualised by Ogilvy, the campaign takes a playful approach to Indian wedding guest lists while showcasing the Bollywood spirit through its characters.
The collection includes two distinctive fragrances for different moods and occasions. Mic Check features fresh aqua notes inspired by Kenny’s love for the coast, making it ideal for a refreshing morning experience.
Following the success of the first Stevie Nicks Barbie collaboration, this new collector edition continues Barbie’s legacy of honoring influential women in music.
Fans can now shop the collection on NFLShop.com, Fanatics.com, and official team retail stores, both online and at stadium retail locations.
This exclusive timepiece reimagines the beloved Disney character as an astronaut, blending playful design with precise horological artistry.
The offer is available across Cinépolis cinemas pan-India, except for select locations including Cinépolis Ireo, Cinépolis Savitri, and Cinépolis VIP.
The event featured a spectacular runway show, where each model’s look was crafted using Colors Queen’s own line of makeup products, perfectly complementing the high-end “saltanat” theme of the show.
The association with The Spirit of Kashmyr reflects the brand’s philosophy of combining Indian artistry and craftsmanship with global sophistication, creating experiences that transcend boundaries.
The “Call of Duty: Black Ops 7” X Anti Social Social Club collection is available exclusively on Anti Social Social Club's official website, catering to global fans of both fashion and gaming.
The latest collection features a Tri-Action Formula designed specifically for oily and acne-prone skin, combining exfoliation, hydration, and barrier protection for a balanced skincare experience.
The NBA League Pass will feature over 1,000 games per season, along with full access to NBA TV.
To complement this refreshed vision, Tasva has unveiled its latest wedding collection for the season — a seamless blend of heritage artistry and modern design sensibilities.
With only 201 units available worldwide, the collectible pays homage to Superman’s legacy through exceptional craftsmanship and symbolic artistry.
With this launch, Hasbro strengthens its branded channel portfolio, now available across all major U.S. FAST and AVOD services.
The adventure includes hidden treasures, puzzles, and mini-quests, with gameplay mechanics allowing characters to glide, fly, and skate through challenges.
The collaboration brings together innovation, functionality, and style, catering to golfers who expect excellence both on and off the course.
Mattel will launch products across categories such as dolls, action figures, accessories, collectibles, and playsets, with the line rolling out globally in 2026.
The campaign brings the rituals and vibrancy of Chhath Puja to life in a gamified experience designed to appeal to Gen Z and digital-first audiences.
Earlier this year, Coolabi appointed Bonkers Toys as its Master Toy Partner and Retail Monster as its North American Licensing Agent.
Available in two cozy hues—Dark Cherry and Sepia—the limited-edition Unwell x Unfurgettable clog reimagines Crocs’ classic silhouette with a luxurious twist.
Strategically located at DLF Mall of India, Noida, the flagship store was inaugurated by Yasuhito Hirota, chairman and CEO, representative director, ASICS Corporation, and Rajat Khurana, managing director, ASICS India and South Asia.
The limited-edition piece will be available for purchase online from October 24, and at select Swarovski stores worldwide.
Together, the watch and shoe embody a unified design language that bridges performance and style.
The 80-piece collection, set to arrive in stores globally on October 20, features exclusive artwork tees, iconic fashion pieces, and in-show-inspired styles.
The Alive! Tour collection features tees washed and treated to reflect the passage of time and the sweat-soaked intensity of live performances.
In recent months, the characters have seen renewed attention in the U.S., with features like the New Yorker article on the “joys of Moomscrolling” and a special exhibition at the Brooklyn Public Library.
The campaign features a series of short films that beautifully capture the emotional essence of Diwali — celebrating love, trust, and the joy of togetherness.
This campaign forms a key part of Mars Petcare’s larger global movement, “Love Them Like Family, Feed Them Like Dogs,” which aims to encourage Indian pet parents to shift from emotional feeding habits to informed, science-backed nutrition.
Dermatologically tested and approved for use even on sensitive, shaved, or irritated skin, the AcnoFight Gentle Cleanser helps maintain the skin’s natural pH balance through its gentle yet effective formula.
In 2022, the brand earned a Guinness World Record for creating a ring set with 24,679 natural diamonds, a testament to its innovation, craftsmanship, and design excellence.
At the heart of this collaborative collection is the gold-plated porcelain Ganesha, a limited-edition piece designed and handcrafted by Herend exclusively for Thomas Goode.
Classic black-and-white polka dots punctuate the collection, adding a playful, graphic twist to the painterly florals.
The association, which commenced on October 1, 2025, will run for two months, covering 158 episodes.
The collection draws its name from Benares, reflecting the city’s rich heritage of craft, artistry, and colour.
The board aims to capture the energy of India while staying true to Monopoly’s global legacy, offering players a fresh, localised experience.
Available in Orange Barfi and Milk-Cake Barfi flavours, the Barfi Ice Cream comes in an elegant cube format, designed especially for gifting and festive celebrations.
The Shades Ahead collection aims to redefine luggage as a lifestyle statement, blending Safari’s renowned durability with expressive design.
The Anaar x Indinoor Charms Collection redefines the concept of footwear embellishment by blending the artistry of Indian jewellery with contemporary design sensibilities.
The four festive editions — Peachy Pataka, Dewy Gulab, Lash Drama, and Jamun Crush — are designed to complement every occasion.
The collection, which spans streetwear and apparel, including t-shirts and hoodies, showcases the series’ main cast paired with NBA teams.
Dravid will be featured across television, digital, and social media campaigns, inspiring Indian households to embrace healthy cooking habits and balanced living with Freedom Refined Sunflower Oil.
The announcement also aligns with the unveiling of Steve Madden’s global campaign, “Step Into Your Story,” which champions themes of individuality, rebellion, and unapologetic self-expression.
Brand Concepts Ltd. will design, manufacture, and distribute a dedicated line of Superdry Travel Gear, Handbags, and Small Leather Goods (SLGs).
NASCAR and ASSC will unveil a custom-designed car livery at the Las Vegas Motor Speedway during the race weekend, further blending the worlds of fashion and motorsport.
For Reese, this collaboration is a full-circle moment, as she grew up admiring Juicy Couture’s bold, trend-setting style and fearless energy.
The new collection showcased an extensive range of festive wear, statement jewellery, accessories, and beauty essentials curated to help customers celebrate in style.
The film reinforces the message that restorative sleep is key to maintaining festive energy and joy.
Set against a golden-hour backdrop illuminated by fireflies, the campaign’s visuals serve as a metaphor for glowing skin.
Available across all Milano Ice-Cream stores in Bengaluru from October 14 to 24, this festive fusion aims to attract both traditionalists and younger audiences seeking modern, shareable treats.
The campaign goes beyond packaging, extending across digital platforms and retail activations, creating an immersive Halloween experience for fans across India and beyond.
The campaign’s visual storytelling brings the Halloween narrative to life—depicting Chucky’s hunt for Fanta across stores, streets, and screens.
The collaboration will be showcased through an integrated global campaign, highlighting Samantha’s association with Joyalukkas’ rich design heritage.
In her role, Vaani Kapoor will feature in festive and brand campaigns highlighting minimalist, elegant jewellery designs.
The launch at GK1 was a true celebration of synergy—between designer vision and artisanal heritage.
The association signals a bold step forward for the brand as it positions itself at the forefront of modern, chic, and trend-driven fashion.
The collaboration brings Bratz girls—Cloe, Yasmin, and Jade—into Hello Kitty’s whimsical world with custom-designed outfits inspired by her signature kawaii aesthetic.
The campaign also marks a reinvigoration of the iconic POLO fragrance line with the launch of Polo 67 Eau de Parfum.
The companies have announced the launch of the Hot Wheels Pass 'N Go 1:64 die-cast collectible, set to debut globally this fall.
The brand is positioning itself as a sustainable and design-centric choice for modern consumers turning to lab-grown diamonds.
The collaboration brings Bratz girls—Cloe, Yasmin, and Jade—into Hello Kitty’s whimsical world with custom-designed outfits inspired by her signature kawaii aesthetic.
The companies have announced the launch of the Hot Wheels Pass 'N Go 1:64 die-cast collectible, set to debut globally this fall.
The campaign also marks a reinvigoration of the iconic POLO fragrance line with the launch of Polo 67 Eau de Parfum.
Conceptualized and produced by Kulfi Collective, the campaign reflects how India’s Gen Z celebrates today’s festivities: spontaneous, authentic, and fun.
The team is co-owned alongside Dr. Vikas Garg, visionary leader and Chairman at Ebix Group. The 10-day league is scheduled to run from October 2 to 12, 2025, at the Yamuna Sports Complex.
vocus’ appearance in the series mirrors the drink’s growing popularity within Bollywood circles, where black alkaline water has become synonymous with aspiration and wellness.
The duo, parents to two young children, will appear across all platforms to promote the products.
e brand will soon release a new campaign film featuring Sania Mirza, highlighting this association and unveiling a fresh narrative for Allen Solly Womenswear.
The high-energy brand film kicks off the football season with unbeatable rhythm, flair, and passion.
Both sets have been crafted with close attention to detail and precise proportions, ensuring that collectors can build highly accurate and customizable replicas.
The venture blends food, play, and merchandise into one retail experience, with the first two outlets scheduled to open in Hitech City by December 2025.
KT Kids has quickly become a trusted name for safe, clinically-tested haircare solutions designed specifically for children.
The SUPER MATCHA Serum is crafted to minimize large pores, regulate excess oil, deeply hydrate, and rebalance the skin.
The platform is designed to cater to the Indian diaspora, offering a wide variety of on-demand content.
The collection will be available to Indian consumers in limited quantities starting September 27, exclusively on Tira.
The line pays tribute to the cult-classic film through a thoughtfully designed range of lip products inspired by its beloved characters.
The collaboration celebrates the premiere of the highly anticipated unscripted talk show, Two Much with Kajol and Twinkle, streaming exclusively on Prime Video starting today.
The campaign features an evocative film that aims to connect with consumers on a deeper emotional level.
The collaboration highlights a broader vision of beauty that goes beyond makeup and special occasions.
The Aza x Shilpa Shetty Kundra collection will be available globally through Aza’s website, app, and boutiques across India, extending its empowering vision with worldwide shipping.
For the India launch, the brand has partnered with actor Disha Patani, who fronts the digital campaign showcasing the reinvented Daydreamer.
The Azzaro Wanted range is designed for individuals who embody confidence, individuality, and unapologetic self-expression.
A key highlight of the evening was a special showcase by NEXA Spotlight alumni, marking 10 seasons of the groundbreaking program.
Initially, this offering will be rolled out across five cities: Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
This joint effort brought both philosophies together in a retail-forward experience aimed at strengthening consumer awareness of premium craft products in India’s chocolate and coffee segments.
In 2026, the Cadillac Formula 1 Team will enter the FIA Formula 1 World Championship™, marking the first new addition to the grid since 2016, with Jim Beam as its official spirits partner.
The campaign features a series of short films introduced by Khanna in her public persona as Mrs. Funnybones.
With next-gen features such as Level-2 ADAS, a powered tailgate, and the debut of Dolby Atmos, the Maruti Suzuki Victoris aims to redefine innovation in its segment.
Officially released on September 10, the lineup includes a square lunch cooler bag, a 32-oz stainless-steel travel mug, a 7-qt Playmate cooler, and a 12-oz tumbler.
ne model is powered by Caliber 4R36 and is priced at $360, while the other incorporates a GMT function with Caliber 4R34, retailing at $520.
The smartwatch evolves from being just a lifestyle accessory to a true mobility companion, enhancing safety, convenience, and connectivity for everyday rides.
The launch collection, featuring nearly 100 styles, showcases Kantha embroideries, Tant and Jamdani weaves, and Batik printing techniques, alongside classic ceremonial attire such as sherwanis, kurtas, dhotis, churidars, and kurta sets.
The partnership reflects RR Kabel’s commitment to connecting with Indian audiences through sports, in line with the brand’s philosophy of energy, resilience, and progress.
The collection goes live this festive season, making thoughtfully curated, stylish gifting more accessible than ever.
The launch is part of Swizzels’ wider brand strategy to expand beyond traditional confectionery and into innovative new categories.
At the heart of the release are three statement pieces: Loungefly’s signature mini backpack, a chic crossbody bag, and a coordinating zip-around wallet.
Equipped with Gunnar’s patented lens technology, the glasses are designed to safeguard against digital eye strain, whether navigating the Continent or immersed in long gaming sessions.
Known for her fearless authenticity, Koechlin mirrors the brand’s ethos—fashion that’s constantly evolving, always relevant, and unapologetically new.
Bengaluru-born rapper Hanumankind, one of the few Indian artists to perform at Coachella, returns to headline after his meteoric rise in the global hip-hop scene.
Celebrating individuality, fearless self-expression, and authenticity, boAt has consistently stayed at the forefront of connecting with the next generation of consumers.
Shin-Chan: The Spicy Kasukabe Dancers will release in cinemas across India on 26 September 2025.
The design references Orchard Road’s early history as pepper and fruit plantations, long before it became a global fashion destination.
The collaboration introduces three exclusive hampers — Classic, Indulgence, and Luxe — designed for premium gifting during the festival of lights.
These join Levi’s popular ’94 Baggy and High Loose, reinforcing the rise of relaxed fits in contemporary fashion.
The adidas x Audi F1 Collection is scheduled for release in early 2026, with the official debut set to coincide with the team’s first Formula 1 race.
The collaboration reflects a synergy between on-screen storytelling and off-screen product innovation.
The first outlet has opened in Borivali West, with new branches in Chembur and Lower Parel set to follow soon.
The world-renowned actor will lead Thermocool’s Cooler brand division, aligning with the company’s vision of bringing more comfort and style into people’s lives.
In the video, Neha Dhupia invites audiences to step into a space “where tradition meets modernity and artistry comes alive with myTrident.”
The partnership also represents the latest chapter in the broader collaboration between Formula 1 and Moët Hennessy Louis Vuitton (LVMH).
TechnoSport, with its focus on high-performance, innovation-driven activewear, brings the perfect blend of heritage, functionality, and modern design to this partnership.
In the campaign film, Jim Sarbh showcases the versatility of Tyaani’s men’s pieces, styled in a long necklace and cocktail rings from the collection.
Known worldwide for redefining denim culture, Levi’s sees Alia’s influence as pivotal in taking this shift to the mainstream.
Marc Jacobs has collaborated with Converse, SHUT skateboards, Gibson guitars, Brompton bikes, Moleskine, Crayola, maxbone, and Barbie, turning their products into joyful canvases.
Timex Group will design, manufacture, and distribute collections under both the Aston Martin and Aston Martin Aramco Formula One Team brands.
Along with this partnership, the brand has unveiled a new line of festive and wedding season footwear, giving consumers stylish options to mark every occasion.
The exclusivity and timed launch are designed to consolidate discovery, demand generation, and conversion during a peak online shopping event, with a clear positioning at the intersection of style-led hardware and mainstream ecommerce availability.
The partnership with Taapsee Pannu strengthens this commitment, inspiring a new generation of women who value authenticity and uncompromising excellence.
With this announcement, Siraj joins fellow Skechers athletes Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia, further strengthening the brand’s roster in Indian cricket.
The association positions TechnoSport’s functional activewear on a high-intensity national stage while supporting a top Kabaddi franchise’s equipment needs for a demanding competition environment.
As part of the collaboration, Portronics branding will be featured prominently on the sleeve of the Patna Pirates’ team jerseys throughout the season.
This collaboration represents a significant milestone in modernising container logistics in Singapore, a strategic hub that influences global trade flows.
The collaboration brings together two established names in their respective industries, combining the strengths of high-end online retail and global banking.
The Passionfruit range includes four products — Shower Gel, Body Scrub, Body Yoghurt, and Body Mist — all infused with bold fruity notes and nature-inspired ingredients.
The partnership underlines the company’s commitment to creating footwear that blends comfort with contemporary design, keeping pace with the evolving lifestyle needs of women across India.
The collection ranges from suede and leather finishes to ballet-core-inspired metallics and motorsport-influenced designs with tongue flaps.
Designed to celebrate effortless elegance, the campaign brings together Ananya’s youthful charm and personal style with Aurelia’s vision of making women feel stylish, confident, and relevant across every occasion.
boAt to debut next generation TWS charging case based on HrdWyr’s fully indigenous, high volume, branded chip.
The build is filled with intricate and playful details.
Adding to their refined appeal, each pair is finished with Egret foxing tape treated with a subtle varnish, while the co-branded sock liner features landscape imagery that ties back to the theme of natural elements.
The exclusive 29-piece collection combines Saravia’s signature structured silhouettes with contemporary evening styles, celebrating heritage, craftsmanship, and empowerment.
The Paris presentation will underline uppercase’s mission to reimagine luggage as more than just a utility-driven product.
By merging fashion with fantasy, Loungefly has once again created a collection that allows fans to carry a piece of their favorite Disney stories wherever they go.
Set to launch on August 21, the collection will be available exclusively on Sephora.com and RareBeauty.com, only while supplies last.
The launch is part of Clovia’s ongoing strategy to integrate pop culture with fashion through officially licensed merchandise.
The collaboration with Naru, led by Chef Kavan Kuttappa, extends the brand’s storytelling into the culinary space.
The gajra is designed as a durable reinterpretation of a traditional adornment, shifting a usually perishable item into a long-lasting accessory suited for festive dressing and everyday styling.
Malibu has joined forces with Dole to unveil Malibu & Dole Ready-to-Drink Cocktails, a new line set to debut in early 2026.
The campaign spans multiple channels, from digital to on-ground activations. On Instagram, Škoda India introduced a ‘Doda Takeover’, allowing the film’s child protagonist to engage directly with audiences.
The partnership goes beyond traditional sponsorship, embedding Frido’s advanced orthotic solutions into the team’s training, performance, and recovery ecosystem.
The Harry Potter: Houses of Hogwarts x Krispy Kreme Collection is being offered individually and in specially designed dozens boxes.
The collaboration introduces team-inspired footwear and Jibbitz charms designed to let supporters express their fandom both on gameday and beyond.
The highly anticipated range is set to arrive at retail this fall, offering fans a chance to experience the Wizarding World through innovative and collectible beauty products.
The move strengthens the brand’s mission to promote the importance of gut health and expand its presence across the Indian market.
As part of the partnership, Devgn will endorse the brand’s popular cooler range along with its upcoming refrigerator and air conditioner lines.
A lifelong watch enthusiast, Jonas’ very first timepiece was a Fossil, making this partnership a full-circle moment for him.
Fresh from his role in HOMEBOUND, a 2025 Cannes Film Festival favorite, Khatter embodies the energy and confidence that define the new season’s collection.
The collection brings over 20 inclusive shades, curated to suit every skin tone and undertone in India.
The upcoming collection is inspired by the "Barbie Dreamhouse Adventures" series and will spotlight Malibu’s laid-back beach lifestyle.
The collection reimagines the vibrant, instantly recognizable colours of Lay’s iconic packs into bold sneaker designs.
The collections showcased will range from casual wear and athleisure to occasion-ready looks, catering to diverse lifestyle needs.
Loyalty program members will enjoy exclusive early access to the collection from August 26–27, before it becomes available in stores and online for all customers on September 3.
The 2025 season will span five high-intensity race weekends at some of India’s most challenging and scenic circuits.
The Turbo Flex series comes in two variants: Turbo Flex – FR (Flame Retardant) and Turbo Flex Green – FRLSH (Flame Retardant Low Smoke and Halogen).
Inspired by Christopher Nolan’s critically acclaimed The Dark Knight Trilogy from Warner Bros. Pictures, this special edition model is designed to be more than just a mode of transportation — it’s an experience.
The campaign rollout begins August 18, with a 360° marketing push across digital, social, CRM, outdoor, and in-store platforms.
“Hot Wheels Let's Race: Ultimate Speed” is being developed by Bamtang Games, licensed by Mattel, and published by GameMill Entertainment.
The latest collection transforms the beloved characters from the hit anime series SPY x FAMILY into charming and collectible plush toys, offering fans a new way to celebrate the Forger family's adventures.
The game attracted more than 750,000 pre-orders prior to its release.
The first offering from D’YAVOL Spirits—a luxury tequila—is slated for release in the coming months, with an ambition to cater to both Indian and global markets.
Among the highlights is the Peanuts x Dash MultiMaker Mini Maker System, which comes with removable plates featuring some of Snoopy’s most beloved personas, including Joe Cool, the Flying Ace, and Beagle Scout.
The limited-edition series introduces four fresh designs available in both Tile Mate and Tile Slim formats.
Alongside the launch, Olipop has teamed up with popular gaming platform Roblox to create an exclusive in-game event.
With a strong fan base across the country — particularly in the South — Vijay resonates deeply with Gen Z and millennials, making him an ideal fit for the brand’s vision of uniting people through stories of friendship.
The campaign aims to connect with value-driven, well-informed women, highlighting how sustainability, innovation, and transparency are reshaping luxury choices.
The collaboration with JRL Professional marks a significant milestone for India’s grooming industry, as the brand introduces cutting-edge, high-performance tools.
The series is created by Mumbai Indians in collaboration with Burman Sports, which holds exclusive commercial and production rights, and Green Gold Animation.
In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.
Through this partnership, SIS will receive Nike footwear, apparel, and sports expertise to drive initiatives across multiple cities, starting with a multi-city football tournament.
The event will debut in Pune at Phoenix Marketcity from August 8 to 17, followed by Bengaluru at Orion Mall from September 5 to 14.
Titled “Maybe”, the new release is a genre-blending collaboration featuring singer Armaan Malik and rapper Ikka.
The collection features a range of products adorned with iconic London Underground motifs, including the world-renowned Underground roundel, moquette seat patterns, and the classic warning: ‘Mind the Gap’.
The collection features a diverse range of styles, each designed to reflect the vibrant energy and emotional storytelling of the show.
The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
The L’Atelier 1664 X SHIVAN & NARRESH capsule will be exclusively available for six months at SHIVAN & NARRESH’s flagship store in Kala Ghoda, Mumbai.
Each doll in the collection is a reimagined vision of the iconic characters, showcasing elaborate styling and elevated couture aesthetics.
The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.
The collection introduces a range of standout pieces that reflect both brands’ identities.
Inspired by the latest Egghead Arc, the collection features over 300 officially licensed products with refreshed designs for all 10 members of the Straw Hat Crew.
In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.
The T-shirts are now available online, in UNIQLO stores, and at the MFA Shop.
The themed dozen will be available August 4–10, while supplies last, at participating shops and for pickup or delivery via the brand’s app and website.
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
The second drop, set to release on July 27, will introduce two new backpack styles.
Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.
The collaboration, announced during Amazon Prime Day, marks a significant step forward in addressing one of the most common travel woes — misplaced or lost luggage.
The collaboration kicks off with the launch of the brand’s new campaign titled “EVERYTHING YOU NEED, NOTHING YOU DON’T”, which emphasizes ISOPURE’s commitment to clean, ingredient-focused nutrition.
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
The collection includes a wide array of functional pieces: shorts, tights, bra tops, crop tanks, T-shirts, beanies, caps, and backpacks.
To mark the beginning of this dynamic partnership, New Balance is rolling out a bold five-part campaign starring Rosalía.
SHEIN’s timely launch allows fans to extend that big-screen excitement into their everyday wardrobes through easy-to-wear, affordable styles.
During the league season, Pokémon set up an engaging booth at the Narendra Modi Stadium, decorated with Pokémon-themed art.
The Collector’s Box includes The Chosen One optical frame and The Enchanted Gaze sunglasses.
The O3+ x Mijoo collection features a thoughtfully curated range of cleansers, sunscreens, serums, and moisturisers — all designed to set a new standard for effective, sensorial-rich skincare in India.
Following the success of previous collections like Golden Eye, Daydreamer, and Desert Daze, this latest chapter reimagines the iconic Timex Legacy 36mm case with meaningful new materials: grounding black onyx and soothing blue agate.
The new range will combine the rich heritage of Indian Silk House Agencies’ traditional designs with Kidbea’s modern, skin-friendly, and eco-conscious approach.
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
Staying true to Nina Campbell’s design philosophy, every tile begins as an original hand-painted work in her studio.
This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England.
Building on its acclaimed debut in 2023, Tanishq’s latest presentation at the prestigious fashion event unveiled a collection that pays homage to design intricacy and creative excellence.
Inspired by the layered architecture of Lhasa, the collection draws on a landscape known for its form, texture, and colour.
Known for its innovative range of consumer electronics, Dylect is now venturing into smart in-car solutions aimed at elevating the everyday driving experience.
Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.
This investment marks a significant step forward for Lenskart as it looks to advance its Smart Glasses portfolio.
The campaign, conceptualised by creative agency The Womb, takes a lighthearted approach with a storyline set in a global diplomatic setting.
As part of the partnership, Reliance Retail’s omnichannel beauty platform Tira will take the lead in bringing FACEGYM’s unique concept to Indian consumers.
The newly launched Skechers x Harry Kane – Off Pitch lifestyle sneaker collection is designed to reflect Kane’s personal taste and style, reimagined through some of Skechers’ most popular silhouettes.
The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.
As the official styling partner, ICONIC will sponsor the ceremonial blazers for the Indian Mixed Disability Cricket Team, symbolising elegance, pride, and a deep sense of purpose.
In line with its commitment to tap into vibrant youth culture, the brand has rolled out “The Legendary Hook Off Contest” in partnership with Melvin Louis.
At the heart of this innovative range is FreshFeet’s patented Dual Fit Technology — a unique design that allows a single pair of shoes to adjust to two foot sizes.
With a focus on delivering a fresh spin on the club’s iconic red-and-white look, adidas and FC Bayern München took inspiration from classic designs that featured a white collar and white stripes.
The new timepiece features a coin-inspired dial, which serves as a tribute to both rarity and design tradition.
As part of this association, Vidya Balan will feature in an upcoming 360-degree marketing campaign for the brand.
Wrapped in rainbow colours and carrying the message ‘If we can share a shelf, we can share a cause,’ the pack was launched as a symbolic gesture for Pride.
Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.
The partnership, which began 12 years ago, has helped Apollo Tyres significantly grow its brand visibility and trust across international markets.
The GMR Rugby Premier League, a franchise-based Rugby 7s tournament, kicked off on June 15, 2025, at Andheri Sports Complex in Mumbai.
The debut collection brings to life the strength and symbolism of two of the world’s most revered superheroes—Superman and Wonder Woman.
The collaboration kicks off with Aaryan leading a campaign for Skechers’ innovative Hands Free Slip-ins footwear.
To develop the experience, e.l.f. Partnered with Pinterest’s insights team to analyze trending search patterns.
Through this program, nutrition is introduced organically into a child’s daily rhythm via storytelling, sensory play, and structured routines—methods children already associate with fun and learning.
The joint initiative will see the rollout of exclusive merchandise collections featuring blockbuster franchises such as PlayStation, Peanuts, Hasbro, Sanrio, and Warner Brothers, among others.
This campaign follows the recent introduction of Boomer Lollipops, available in exciting flavours such as Strawberry, Orange, and Watermelon.
To support the launch, NEWME has also unveiled a larger brand campaign, #StaySenAtWork, which celebrates individuality and ambition through the lens of modern workwear.
The collaboration was facilitated by Maximus Collabs, the agency on record for Organic Tattva.
The collection features sweet-scented beauty treats such as the Lip Swirl – Overnight Lip Mask, Juicy Duo Lip Balm, Fruity Fusion Lip Oil Trio, and Cherry Splash Hair & Body Mist.
The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.
As part of its commitment to a healthier planet, Mars is actively exploring novel ingredients to offer consumers more sustainable choices while reducing its environmental impact.
As part of the initiative, JBL is showcasing its premium Live Series Headphones, True Wireless earbuds, and Soundbars, which form the heart of the campaign.
The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.
Blending fashion with tradition, the collaboration spotlighted bandhani — a centuries-old Indian tie-dye technique — as the central design language.
Freshwrapp’s foil, which is ISI-certified, is widely recognized for its versatility—it can be used for wrapping, cooking, freezing, and even serving.
Set to be available starting June 13, The Ranveer Singh Meal is a vibrant, three-item combo featuring two burger options — McVeggie (Xplode) for vegetarians and McChicken (Xplode) for non-vegetarians
This partnership celebrates bold travel fashion and redefines accessories and luggage as expressive style statements.
To manage production volumes and minimize overstock, VIRGIO introduced the collection through a waitlist model, offering access via personal invite codes.
KMI Brands will continue to lead the design, manufacturing, and global distribution of Ted Baker beauty products under the renewed licensing terms.
Built with performance in mind, the on-field version of the jersey incorporates the latest adidas technologies.
Both timepieces boast design elements that resonate with fans of the character, featuring dark color palettes and subtle gothic motifs.
Developed in collaboration with conceptual designer Chaitanya Dixit, MET ROYALE redefines the role of luggage in modern travel.
Fossil’s latest release pays homage to this rich heritage with the launch of the Grand Tourer Watch, priced at Rs. 31,995.
The second edition of the accelerator will see continued support from key partners AAK and Bühler, along with the newly joined Givaudan.
The collection features standout pieces like a pleated mini skirt, crop top, denim jacket, hoodie, T-shirts, and a cardigan—each blending racing culture with a distinctly modern, feminine sensibility.
This partnership will focus on the manufacturing, marketing, and distribution of Bisleri’s extensive beverage lineup across the Middle East and Africa, beginning with its UAE debut in 2025.
The game invites players to travel through six vibrant cities, including iconic destinations like London and Tokyo, as well as the fictional town of Stilesville.
This collaboration is set to deepen Nykaa Fashion’s engagement with Gen Z and millennial consumers by celebrating individualistic styling.
The launch of PATRÓN EL ALTO also makes a bold appearance in Indian travel retail, especially at Mumbai and Delhi airports during May and June 2025.
The initiative will include a dynamic social media campaign designed to spark discovery, conversation, and connection among a new generation of players.
The campaign introduces Suhana through the iconic adidas Originals Superstar sneaker, aiming to reintroduce the classic silhouette to a new generation of sneaker enthusiasts.
The collection pays tribute to the anime’s legendary status, capturing its dynamism through oversized and boxy silhouettes, perfect for the season.
The collaboration continues under the brand's positioning of “Master the Moment,” which TCL says reflects its focus on empowering consumers through innovative digital experiences.
The announcement is accompanied by an exciting new collaboration with action star Vidyut Jammwal, who now joins the Spykar community as the face of this launch.
Crafted with attention to detail, the Acharya Panchakacham Veshti is designed for spiritual observances, religious rituals, and culturally significant events.
Through this association, HMIL aims to broaden its brand narrative, emphasizing shared values such as authenticity, simplicity, and trust.
Karan Johar, known for his impeccable sense of style, was recently spotted at the prestigious Cannes Film Festival, effortlessly showcasing the Tommy Hilfiger luggage range.
The pop-up store is now open to the public and will remain operational until June 29, from 11 AM to 11 PM daily.
The smartphone will be locally manufactured in partnership with Dixon Technologies, aligning with India’s Production Linked Incentive (PLI) scheme.
The tournament will kick off on June 12 at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.
Set within a fun and imaginative PUMA universe, RCB Shotline offers a glimpse into what might happen if cricket, football, athletics, and badminton stars shared the same hotline.
Launched initially in high-footfall areas of Delhi and Kanpur, the campaign is already generating positive responses from both retailers and shoppers.
To kick off this exciting collaboration, Dettol Icy Cool has unveiled its first television commercial (TVC) featuring Dhoni.
The Tab Lab in Panaji is part of a growing network of over 70 similar labs established across India.
Through dynamic silhouettes, graphic storytelling, and a sharp street aesthetic, DCYPHR turns fashion into a form of advocacy.
Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix.
The collection spans across multiple lifestyle categories—apparel, accessories, school supplies, home essentials, and more—curated in partnership with 21 global and local licensees.
The Lilo & Stitch collection was unveiled on May 24 at a vibrant event hosted at Megumi, Mumbai.
This association also underlines Wella’s ambition to shape the future of hairstyling with innovation-driven solutions — from vibrant color transformations to advanced hair care products.
The collaboration was introduced through a playful, engaging social media campaign that quickly gained traction online.
The launch of the Monster High x Playmobil collection is scheduled for Fall 2025 across the EMEA region, with a broader global roll-out planned for 2026.
This capsule reflects Rowing Blazers’ continued commitment to blending heritage with modern culture—a hallmark of the brand’s design ethos.
Celebrating fifty years of transforming innovation into cultural icons, Oakley introduces “Artifacts From The Future,” a new era of inventions designed for tomorrow but available today.
Comprising 50 exclusive pieces across apparel and accessories, the collection blends the nostalgia of Disney fandom with the edginess of global streetwear.
The campaign, which goes live this week across Instagram, YouTube, OTT platforms and more, blends humour, style, and everyday relatability to highlight the benefits of the Smart Ring.
Taking the excitement up a notch, the launch includes a limited re-release of 20 pieces of the highly sought-after Casio Ring Watch—a collector's favorite that sold out within moments of its initial launch.
The limited-edition collection reflects on the journey of those who once believed in magic and now embody it in their everyday lives.
A standout feature of the collection is the oversized shirts adorned with dynamic manga art, combining graphic intensity with all-day comfort.
The move comes at a time when Formula 1 is seeing remarkable growth among younger audiences.
This exclusive line includes a variety of items such as notebooks, planners, artist-grade pencils, and a backpack—all featuring classic illustrations and quotes from the Peanuts gang.
The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.
The newly launched collection introduces three exclusive models designed to meet the diverse needs of gamers and professionals who prioritize comfort and design.
The upcoming 8th edition of the Mumbai Half Marathon is scheduled for August 17, while the 12th edition of the Wipro Bengaluru Marathon will take place on September 21.
The newly launched Boomer Lollipop will be available in three vibrant flavours — Strawberry, Orange, and Watermelon — designed to reflect the dynamic, expressive spirit of today’s youth.
Fossil brings the legendary DC Super Hero to life through a curated line of watches, wallets, and jewelry that reflect the enduring legacy of Superman.
The collaboration goes beyond mobile screens, with Sting® x BGMI co-branded bottles hitting retail stores and e-commerce platforms across India.
In celebration of this high-profile association, Bisleri has introduced special limited-edition bottles that feature branding inspired by the action-packed film.
The range has been carefully formulated to address common concerns such as tangling, dryness, and scalp sensitivity, while being free from toxins and harmful chemicals.
To elevate the launch, Sneaker LAB has also announced a special three-month initiative titled The Golden Wipe – A Ticket to Meet AB, which will run from May 16 until October.
The exclusive Twiddles x Barista product lineup will include Multigrain Bars, Energy Bites, and Nut Mixes, designed specifically to complement Barista’s signature coffee offerings.
A highlight of the drop is a limited-edition plush toy that captures Stitch in a signature pose from the new movie, available only at Primark.
The highlight of the collection is two distinct watches, each priced at $250 and accompanied by a signature Superman “S” shield lapel pin.
To build anticipation ahead of Season 6, IndianOil UTT and JioStar will roll out pre-season coverage from May 12, offering fans exclusive insights into team strategies and player stories.
The collaboration with Sanrio introduces bold and colorful apparel featuring fan-favorite characters Hello Kitty, Cinnamoroll, and Badtz-Maru.
As part of the collaboration, FanCode will work hand-in-hand with LALIGA to launch a multi-faceted promotional campaign aimed at increasing awareness and fan engagement in India.
The franchise is launching an all-new digital game titled Teletubbies: Custard Chaos in collaboration with Smobler, a next-gen gaming studio based in Singapore.
Each toy will be designed to challenge young minds, offering hands-on learning inspired by real-world science and engineering.
Each set in the lineup is inspired by iconic Hot Wheels designs, featuring precision details, customization options, and real metal components.
The Claire’s x Stitch collection features 35 specially designed products, each adorned with hand-drawn Stitch illustrations created exclusively for Claire’s.
Loungefly has built a strong reputation for its collaborations with beloved entertainment, food, and lifestyle brands, consistently offering limited-edition items that quickly become cult favorites.
Following the overwhelming response to its first pop-up in Gurgaon, the brand brings the Wizarding World to Bengaluru from May 1 to June 3, 2025.
From May 9 to 11, select Starbucks outlets across Delhi, Mumbai, and Bengaluru will offer customers a handcrafted dried flower bouquet along with a special keepsake — tokens designed to honour the nurturing presence of mothers.
Created in collaboration with fragrance innovator Nirvana Brands, the line includes five premium, genderless scents, each designed to evoke pivotal moments in the band’s storied history.
The new collection will span a wide range of magical offerings, including bath elixirs, essential body care products, face masks, lip balms, and themed accessories.
Minecraft continues to evolve into a global lifestyle brand, offering fans new and meaningful ways to engage with the world’s most popular sandbox game.
With Dreamers, the collaboration between Jaipur Rugs and Gurjeet Singh challenges conventions of both luxury and authorship.
Scheduled for June 7 and 8, the event will be held at the DOME, SVP Stadium in Mumbai, aligning with the excitement of the 2025 NBA Finals.
A recent Uber-conducted survey among women riders across major metros revealed that 85 percent of respondents had skipped or cancelled night outings due to concerns about safety and transportation.
The limited-edition packs feature fan-favourite characters such as Spider-Man, Iron Man, Captain America, Thor, and Captain Marvel.
The announcement coincides with the launch of Paul & Shark’s Spring/Summer 2025 collection, with KL Rahul as its face.
Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.
The highlight of the collection—the designer scarf—features intricate illustrations inspired by the botanicals in Tanqueray gin, such as juniper berries, citrus, and herbs.
The exclusive experience was further elevated by the presence of 75 top creators from across New Delhi, who attended the event last evening.
With this partnership, Crocs aims to expand its cultural and consumer footprint in India by tapping into Rashmika’s pan-India appeal.
This exciting comeback is facilitated through a strategic partnership with Beautindia, with the brand’s product line set to retail exclusively on Nykaa.
The collaboration comes alongside the relaunch of the brand’s flagship product, Comfort Blue, now upgraded with Smart Fresh Technology.
With this acquisition, Redwolf’s co-founders — Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra — will now be part of The Souled Store team.
This marks a strategic milestone for Haier in its ongoing effort to combine sports and entertainment through its ‘Sport-o-Tainment’ approach.
The announcement comes as the brand introduces the world’s first Zero Oil Kitchen, a unique concept where food is prepared entirely without oil, cream, or butter.
Beyond its association with IPL teams, Bisleri has established hydration partnerships across a wide range of sports in India and the Middle East.
The set includes a full-sized serum, a mini version, and a pouch, all adorned with Tweety-themed designs.
With over 15 lakh happy customers, Zouk continues to grow online and offline, with exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon.
The TURBOWPN continues to push the boundaries of sneaker design with its exaggerated proportions and statement-heavy look.
The campaign for the collection was executed by digital agency Social Beat, which adopted a phased and visually-led storytelling approach.
Coinciding with the T20 season, boAt has unveiled a new campaign titled ‘Real Se Bhi Clear’, designed to spotlight its Aavante Soundbar range.
The launch features Mickey Mouse integrated into Fossil’s Heritage design, showcasing a fresh interpretation of the iconic character.
As part of the campaign rollout, the partnership will be activated across various digital channels, television commercials, and on-ground engagements during the IPL season.
Rinku Singh will play an active role in raising awareness about the importance of clean and effective supplements, particularly among aspiring and professional athletes.
The pilot utilizes Google Astra's multimodal capabilities to create a smartphone-based assistant that interprets in-store environments in real time.
The original track produced under Air.Wav features emerging Indian hip-hop artists RAK, Tienas, and Feni Fina, supported by producers Dhiraaj and 3BHK.
Every piece is a canvas—featuring vivid prints, intricate detailing, and sculptural, tactile elements—making each accessory an immersive artistic experience.
Campa has announced Ram Charan as its official brand ambassador.
The new menu item is now available across 1,200+ KFC locations in India, as well as on the KFC app, website,.
The collaboration features KKR players Manish Pandey, Venkatesh Iyer, and Harshit Rana in a dynamic rap music video.
Appearing in her third campaign for the brand launching the collection, Ariana Grande undergoes a radiant transformation through dazzling crystal jewelry.
The collection merges bold colors with oversized silhouettes, graphic prints, and Y2K-inspired cuts—think cropped tops, singlets, oversized tees, and miniskirts.
To mark the beginning of this exciting journey, bigbasket launched a hyperlocal digital campaign that captures the soul of Bengaluru.
The collection includes a variety of apparel such as T-shirts, polo shirts, shorts, joggers, shirts, and co-ord sets.
A spectacular 166-feet-long runway was set up at the iconic Mumbai landmark, where Vivienne Westwood unveiled a selection of Spring/Summer 2025 looks/
The event brought together top media personalities and influencers, offering them an exclusive first-hand experience of the newly launched Sun Serum.
Captured through a visually striking campaign, the collaboration embraces themes of authenticity, ambition, and cultural pride.
This collaboration merges makeup artistry with elements from the beloved “Minecraft” universe, allowing fans to create looks inspired by the film.
The Rareism x TRESemmé collection features 20 sleek, sophisticated pieces crafted from luxurious fabrics in a bold color palette of classic black and metallic gold.
A significant highlight of the collection is Banaras brocade, reinterpreted with a modern sensibility and paired with Amit Aggarwal’s signature handwoven polymer.
To highlight the laptop’s versatility, ASUS has partnered with Bollywood star Tiger Shroff for a high-energy social media campaign.
As part of the association, Euro India Fresh Foods will introduce a series of fan engagement initiatives and giveaways.
To further engage fans, Mumbai Indians and Lattafa India will introduce an Exclusive Mumbai Indians x Lattafa Fragrance Collection, a limited-edition range inspired by the team’s resilience and power.
The show also introduced Lakmē’s new 9 to 5 Hya-Matte range, a groundbreaking beauty innovation crafted for the unstoppable modern working woman.
The collaboration stems from the longstanding friendship between Salman Khan and Jacob & Co.’s founder, Jacob Arabo.
Unveiled on the latest episode of The BarberShop podcast, hosted by Shantanu Deshpande, the launch generated significant excitement among audiences.
Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.
Made with a fermented yeast protein blend, the wafer contains no palm oil and no added sugar, ensuring a guilt-free indulgence.
PUMA already enjoys a strong presence within the Premier League through its official partnership with reigning champions Manchester City.
The pop-up store showcases an extensive range of merchandise, including enchanting stationery, plush toys, house-themed accessories, and collectibles.
As part of this extended partnership, FanCode Shop has been appointed as the official jersey manufacturing partner for Rajasthan Royals.
Brand Concepts Ltd. will manage the design, manufacturing, and distribution of Juicy Couture's bags and accessories in India.
The partnership will feature various co-branded initiatives, exclusive fan engagement events, and in-stadium promotions, ensuring that TownBus snacks become an integral part of the RCB match experience.
Third Wave Coffee’s signature brews will be available at RCB’s home stadium, ensuring that every sip becomes part of the celebration.
This marks CSK’s first-ever official footwear partnership, giving Ludic an opportunity to engage with millions of passionate supporters and amplify its presence in the lifestyle space.
This groundbreaking collaboration brings together Camikara with Fort City’s beloved Jaggernaut, a brew made using palm jaggery from Andhra Pradesh.
The Peanuts collection will be available in over 150 Starbucks stores across India throughout April, coinciding with Starbucks’ Global Month of Good.
As part of the integration, Flipkart SuperCoins users will enjoy exclusive offers on official merchandise from major sporting events and franchises available on FanCode Shop.
The project aims to transform everyday walls into vibrant murals that celebrate the region’s rich traditions, landscapes, and evolving cultural identities.
Through this collaboration, Livfast will energize the stadium experience, bringing the thrill of speed, power, and passion to fans.
As part of the partnership, ConfirmTkt’s brand logo will feature on the sleeve of RCB’s official and training jerseys, reinforcing its presence in the cricketing arena.
As part of this partnership, Bumrah will compete in Skechers Cricket footwear and feature in marketing campaigns for the brand’s performance and lifestyle collections.
The campaign features renowned artists Kabir Cafe, EPR Iyer, Madhur Sharma, and Raghu Dixit, who have created tracks that integrate real-set production techniques for an immersive visual experience.
This collaboration brings together culinary expertise and cutting-edge technology to offer home cooks and professional chefs a superior cooking experience.
For the upcoming season, Havmor will roll out cricket-themed campaigns, fostering a deeper connection with both cricket and ice cream enthusiasts.
Elevating the festival experience, H&M curated intimate acoustic performances by renowned artists Lisa Mishra and Kayan (Live).
While working with an audio giant like Bose could be seen as a challenge for an Indian brand, Khatri acknowledged that Noise had to undergo rigorous testing to meet the highest standards.
The dinnerware in this collection is built for longevity, offering superior resistance to chipping, scratching, and breakage.
The festival will feature four dynamic stages, with Corona taking over the main stage—renamed the Corona Sunsets Stage.
The partnership with IGP aims to add a touch of joy to Women's Day celebrations, making every woman feel valued and recognized for her contributions in everyday life.
Beyond timepieces, the collection extends to Minecraft-inspired wallets, which incorporate the game’s iconic textures and details.
From dancing at the Sangeet and leading the Baraat to seamlessly managing bridesmaid duties, this collection ensures style without compromise.
To commemorate this partnership and celebrate its fifth anniversary, Fable & Mane is set to launch a major campaign in April, starring Kareena Kapoor Khan.
The campaign featuring Karan Aujla launches today, marking the start of a comprehensive promotional initiative spanning digital platforms, outdoor activations, and retail outlets.
The collection introduces a series of limited-edition statement pieces, meticulously crafted to push the boundaries of textures, materials, and sculptural forms.
On April 1, 2024, HYPHEN’s social media team jokingly announced a mango-flavored lip balm, only to be met with an overwhelming consumer response requesting the product for real.
Operating in more than 80 countries, including India, the U.S., U.K., Europe, the Middle East, and the Far East, the company is committed to delivering superior-quality food products.
The standout piece in the collection is the Novablast 5 Limited-Edition Running Shoe, featuring FF BLAST™ PLUS cushioning technology for enhanced bounce and responsiveness.
This collaboration is particularly significant as both brands are helmed by women entrepreneurs committed to empowering women through design and craftsmanship.
Featuring dawn-like pearls, paradise-green aquamarines, and reimagined Kundan work, each piece symbolizes warmth, affection, and the nurturing energy of self-worth.
By combining FanCraze’s licensed ICC products with STAN’s interactive features, the partnership introduces a new era of digital engagement for cricket enthusiasts.
The brand combines modern aesthetics with premium materials such as aluminium, teak wood, and weather-resistant fabrics, ensuring long-lasting beauty and functionality across various climates.
Designed to immerse travelers in the enchanting world of Hogwarts, the pop-up met with an overwhelming response from fans of all ages.
Conceptualized and executed in collaboration with McCann Content Studio India, part of McCann Worldgroup, this pioneering campaign exemplifies Mohey’s forward-thinking approach to marketing.
The winning designs will be transformed into exclusive fashion pieces and sold at JACK & JONES JUNIOR and VERO MODA GIRL stores, both in-store and online.
To bring this vision to life, a team of over 12 creators, including photojournalists and photographers, traversed the festival, seeking out intimate moments rather than grand spectacles.
Beyond exploring skincare products, visitors can participate in expert-led skincare workshops that focus on seasonal skincare, mindful beauty, and facial massage techniques.
The collaboration will see CakeZone introduce a special range of cakes and single-serve desserts, while Olio Pizza will launch the Motu Patlu Kids Meal featuring collectible add-ons.
As the first B Corp-certified business to partner with the team, ELEMIS aims to bring its sustainability standards to a global platform.
To mark this launch, the brand has collaborated with folk metal band Bloodywood and indie artist Rashmeet Kaur.
Crafted with precision, the collection features over eighty meticulously designed pieces, including T-shirts, polos, shirts, denim jackets, and jeans.
Held on February 15 at Bandra Fort, Mumbai, the event began with a 2-km sunset run, setting the stage for participants to engage with like-minded individuals in a natural, high-energy environment.
With Shah Rukh Khan representing the brand, Elan is poised to redefine the standards of high-end real estate, bringing unparalleled elegance and grandeur to the sector.
ASICS’ athlete Harmanjot Singh emerged victorious in the Half Marathon, further elevating the significance of this historic event.
This special edition sneaker marks Brain Dead’s 10-year anniversary and showcases a bold, chaotic fusion of patterns and prints, staying true to the brand’s distinctive artistic approach.
The video, created by White Rivers Media, narrates the significance of Maha Kumbh, tracing its origins and its relevance in contemporary times.
Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.
Škoda Auto India has announced Bollywood actor Ranveer Singh as its first-ever brand ambassador, marking a significant move for the automaker.
To mark this collaboration, DailyObjects has introduced a playful campaign film crafted by Propaganda, a creative agency founded by Mohamed Rizwan.
Having previously collaborated with brands like Svami and Budweiser, the brand continues to position itself at the forefront of fashion, culture, and lifestyle experiences.
The campaign also featured shade-matching sessions and live product demonstrations, allowing customers to experience TIRTIR’s offerings firsthand.
To introduce the range, NIVEA released an engaging TVC featuring Samantha Ruth Prabhu, showcasing her daily skincare routine with the brand.
This collector’s edition gift set includes both a sustainably tanned natural leather strap and a double-layer slip-thru fabric strap, offering two distinct looks.
This historic collaboration makes Solitario the first lab-grown diamond brand to associate with the world’s biggest women’s cricket tournament.
Developed in collaboration with Single.id, the cross-reward program identifier by Enigmatic Smile, the ‘DHONI’ app grants users access to Single.id’s vast retail network.
The collaboration unfolds in a three-part video series, where Passi embraces a lighthearted kitchen experiment, allowing Veeba’s signature sauces to take center stage.
Milind Soman has gained widespread recognition for his achievements, including a Limca Book of Records feat for running 1,500 kilometers and participating in prestigious global endurance events such as Ironman and Ultrarun.
This partnership has driven a ~10 percent market share increase in the Rs. 1,500- Rs. 2,000 TWS segment, further cementing Boult’s leadership in the competitive audio space.
Rooted in the brand’s commitment to excellence, this new collection is designed for individuals who appreciate refined details and a timeless sense of style.
The film concludes with the empowering message: "When you move your way, the world moves with you. Campus, Move Your Way!"
The campaign, conceptualized by VML, will be amplified through a 360-degree strategy, spanning television, digital platforms, and retail activations.
The campaign is complemented by revamped packaging designed to provide transparency, convenience, and confidence to consumers at the point of purchase.
As part of this collaboration, Sharvari will headline Sprite’s latest campaign, "Sprite, Thand Rakh," which aligns with the brand’s signature messaging of staying cool in all situations.
This collaboration not only emphasizes Dubai’s leadership in luxury fashion but also underscores the city’s commitment to setting trends and shaping the future of fashion.
The collection features a variety of footwear options, including Bubblegummers, Floatz, and North Star, catering to all age groups.
The film is paired with a reimagined version of "I’m Sticking With You" by musician and producer James Blake, capturing the essence of The Velvet Underground's classic song.
Whether you’re a devoted Hello Kitty fan or simply looking to add a playful twist to your style, these press-on nails will instantly elevate your look and let your nails shine as bright as your personality.
Taking the experience a step further, Bold Care has also placed Polaroid cameras at every SOCIAL outlet, allowing couples to capture their special moments.
At the heart of this collaboration is the striking ‘Flaming Hearts’ print, sourced from Dhruv Kapoor’s design archives.
With these partnerships, Archies continues to redefine the art of expressing love, ensuring that Valentine’s Day is filled with cherished memories, thoughtful gestures, and heartfelt connections.
With over 300 styles across categories like jeans, t-shirts, shorts, and trousers, JACK & JONES ensures that customers can skip last-minute mall runs or frantic searches through their wardrobes.
The collaboration will allow Indian consumers to own pieces inspired by The Met’s unparalleled collection of 1.5 million works of art, merging history with contemporary design.
Positioned as an audio-first platform, Velvet curates engaging, cinematic, and imaginative audio content, predominantly in Hindi, with plans to introduce content in English and other Indian regional languages soon.
The lineup, featuring brands such as AXOR, Bata, Being Human, LEGO, The Souled Store, TVS NTORQ, Welspun, and more, spans across apparel, accessories, footwear, home essentials, and two-wheelers.
The video features Arjun attempting to focus on his workout while surrounded by distractions—heavy breathing, whispered sweet nothings, and balloons bursting. The chaos nearly gets to him.
Spinner is crafted to deliver premium hydration with three refreshing flavors—Lemon, Orange, and Nitro Blue—offering an energizing and thirst-quenching experience.
As part of the campaign, Shoppers Stop has introduced several engaging initiatives to make the celebration more special.
The campaign highlights the bond between the duo while promoting the brand’s latest haircare solution for oily scalps—the L’Oréal Paris Hyaluron Pure Shampoo.
The brand made its debut in Chicago, a key market that serves as the gateway for its global expansion, with an exclusive invite-only event.
The collection will be available exclusively on A47.in starting February 7, 2025, giving fans an opportunity to own a piece of cinematic history ahead of the film’s release.
Renowned for its unique fusion of high-energy performances and the spirit of the open road, the Riders Music Festival will feature an exciting array of activities.
Bringing the catchy tagline “Aur Kuch Nahi Mangta, Sirf Fanta Mangta” to life, the campaign film takes a fun and quirky approach to indulgence.
This limited-edition choco biscuit offers a delightful fusion of nostalgia and indulgence, allowing fans to celebrate their love for the wizarding world in a delicious new way.
The campaign aims to combat drug abuse among Indian youth, encouraging them to embrace sports and a healthier lifestyle.
In addition to live streaming, Astroyogi is introducing certified authentic spiritual products such as specially curated prasad boxes, Sangam Jal, and facilitating chadhawa offerings for remote devotees.
The collaboration was facilitated by WRM, which focused on building a connection between culture and commerce to create a meaningful impact.
Adding to the excitement, actor, and trendsetter Ayesha Kanga is set to make a special appearance at the pop-up on February 1st.
By integrating Barbie, Kiddopia aims to provide young learners with a dynamic and interactive educational experience, making foundational concepts more appealing and enjoyable.
The campaign is brought to life through an exciting collaboration with Alaya F, a Gen Z icon who perfectly embodies the spirit of the generation—fearless, expressive, and unapologetically authentic.
The campaign, conceptualized by the Team Laird agency, brings Mert and Marcus’ distinct aesthetic to life through stunning visuals.
The product line emphasizes ergonomic design, sustainability, and longevity, ensuring both style and comfort.
This year’s collaboration introduces a range of exciting limited-time menu items that combine Tim Hortons' signature flavors with the distinct caramelized taste of Biscoff.
As part of the collaboration, Sharvari will actively promote Wellbeing Nutrition’s sports performance products alongside its daily wellness essentials.
Marking the 10th edition of the prestigious marathon, the merchandise was launched digitally, offering a first look at the official race day apparel and footwear for the event scheduled on February 23, 2025.
The Hyderabad Superstars will be led by experienced coach Jonny Andrews, who has been associated with Pickleball since 2016.
The iconic brand has re-entered the Indian market with the opening of an exclusive 3000 sq ft showroom within Creaticity’s ecosystem.
Bringing a fresh perspective as a leading voice from the Global South, Aishwarya sees her role in the eSC as an opportunity to merge sustainability with high-performance racing.
Showcasing the brilliance of clear crystals and delicate crystal pearls, the collection includes bracelets, earrings, a whimsical tiara, and a statement heart pendant.
As part of this extended partnership, Jimmy Shergill will feature in upcoming campaigns for HMD’s feature phone range across multiple platforms.
The Marvel HQ: Kids Super Hero Fun watch app offers engaging features to entertain children while encouraging creativity and physical activity.
Scheduled to take place from January 28 to February 14, 2025, the National Games will see participation from over 10,000 athletes, officials, and coaches, including more than 4,500 women athletes, competing across 30+ categories and 45+ events.
In the ad, Shahid Kapoor is seen interacting with various U&i products, showcasing their advanced functionality and sleek designs.
The ad showcases Johar and Panday in a moment of simplicity, relishing crispy pakode made with Rajdhani Besan.
Fans can also join the "Taste Twist" Sweepstakes through the "Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie."
The TVC portrays Dhoni’s resilience and mirrors Livfast’s reliability, focusing on how the smart inverter ensures uninterrupted power during critical moments.
Their latest collaboration features a rap video infused with Baba Sehgal’s trademark humor and clever lyrics, aiming to tackle the emotional challenges associated with hair loss and inspire men to take timely action.
The collection offers a delightful selection of sweaters, pajamas, and ultra-soft touch T-shirts, all designed for maximum comfort and style.
The campaign emphasizes key features of Taneira sarees, including the Silk Mark certification for pure silk and the handcrafted designs that celebrate Indian artistry.
The #SwitchToSofter campaign highlights the need for informed decision-making when it comes to choosing baby care products.
Both Sameera and Mira are celebrated for their unique parenting styles, and the film showcases how they approach snack time with a blend of enjoyment and care, something many parents today can relate to.
The Ezhuthola stage will host celebrated authors, poets, and thinkers, providing a platform for discussions and ideas that reflect the enduring impact of literature.
Dilli Dillwale features a formidable lineup of eight world-class athletes from around the globe, with an impressive collective tally of 60 gold medals in international competitions.
The showcase is scheduled for February 6, 2025, at the renowned Sony Hall in Manhattan.
The collaboration captures the spirit of Mumbai by highlighting the unique characteristics of its neighborhoods.
The range includes a first-of-its-kind yellow Oreo cookie in India, featuring 16 unique Pokémon designs, making it a collector’s delight.
A range of Bosch appliances, including hobs, ovens, dishwashers, and refrigerators, will feature prominently on the show.
In the ad, Katrina Kaif steps into the role of a close friend to a young bride, exuding a blend of protective affection and graceful camaraderie.
Aerome's signature scent, Amber Trail, has been designed to embody MG's timeless sophistication and premium ethos, enhancing the ambiance of MG showrooms and service centers.
Conceptualized by 82.5 Communications, the campaign emphasizes Havells' commitment to providing efficient and stylish grooming solutions that help consumers refine their personal style.
The collaboration was showcased through an exclusive Instagram reel titled "Flourish Your Space, Flourish Your Life."
The event, held on Saturday, January 18, at the iconic UB City in Bangalore, was a stunning showcase of style, artistry, and innovation.
Set against contrasting backdrops of rugged quarries and bustling cityscapes, the campaign features Kartik Aaryan showcasing the Brezza's versatility and dynamic performance.
The collection, which marks a first for the designer in the world of jewelry, includes a wide array of pieces, from traditional haars to modern chokers and haslis.
Visitors will have access to a wide variety of beverages, including Coca-Cola, Thums Up, Sprite, Maaza, Fanta, Kinley, Minute Maid, and Charged.
The centerpiece of the collection, the Moko x Naruto Transit Backpack, is designed with elements inspired by manga artistry.
The popular brand set up food stalls offering a variety of flavorful dishes, making this grand event even more special.
This innovative showroom, designed at a cost exceeding Rs. 18 crore, is set to bring Goldmedal’s extensive product range closer to customers across the country.
The World Pickleball League will take place from January 24th to February 2nd at the prestigious CCI Mumbai.
In an unprecedented move, the National Games will feature a fully sustainable beverage solution, alongside several other eco-conscious initiatives.
Known for its innovative, high-quality products, Nykaa Cosmetics has become synonymous with playful, high-performance cosmetics designed to inspire self-expression.
The initiative comprises two key films focusing on makeup and skincare, each highlighting Myntra Beauty’s commitment to simplifying beauty discovery.
Jaypore, Aditya Birla Fashion and Retail Limited’s leading artisanal lifestyle brand, has announced a partnership with Shobitam, a prominent D2C ethnic fashion brand.
The Disney Home x Sanderson by H&M Home collection is now available in stores and online.
Reise Moto’s offerings are meticulously designed to meet the needs of Indian riders across diverse terrains and climates.
The Maha Kumbh Mela 2025 is anticipated to welcome approximately 400 million devotees, making it one of the largest spiritual gatherings in the world.
To commemorate this momentous occasion, Coca-Cola India has launched a special Maha Kumbh edition packaging for select beverages, celebrating India’s rich cultural heritage.
CHUK will supply its compostable tableware, made from bagasse, exclusively to restaurants participating in government programs during one of the world’s largest religious gatherings.
The centerpiece of the campaign was an advanced, tech-enabled heater installation at Cyber Hub, Gurugram.
With their impressive online following—Sana Makbul boasts 2.4 million followers and Khanzaadi has 1 million—both celebrities have brought added influence to the campaign.
The collaboration between GUESS Inc. and Tata CLiQ is a significant milestone for both brands as they strive to bring trendy, high-quality denim to the Indian market.
Currently, Lemon Salons boasts 10 outlets across Mumbai and plans to expand by opening five more stores by the end of 2025, with potential expansion beyond Mumbai.
The campaign is set to be showcased across print, digital platforms, and General Entertainment Channels (GECs) in multiple regional languages, reaffirming the brand's commitment to celebrating India’s cultural heritage.
The partnership debuted with the world premiere of Meanwhile, Elsewhere, a production by Darpana’s Artistic Director, Yadavan Chandran.
The partnership will debut at the India Open 2025 in New Delhi, setting the stage for a dynamic collaboration that will shape the future of badminton in India.
The video features the talented dancers showcasing pieces from The Bear House’s versatile smart-casual collection, which includes shirts, polos, jackets, t-shirts, and shackets.
Recently, BigMuscles Nutrition also launched the Hustle Banaye Muscles campaign, which spotlighted women actively pursuing fitness goals and taking control of their health.
This exciting partnership is complemented by the launch of a captivating new campaign titled ‘Kya Baat Hain,’ which showcases Vaani Kapoor and aims to further cement the brand’s presence in the competitive tiles market.
The ISPL Season 2 Auction, held on December 11, 2024, in Mumbai, featured intense bidding among six teams, signing 96 players for a combined total of over Rs. 5.54 crore.
The inaugural season is set to kick off on January 24, 2025, promising an electrifying blend of sports and entertainment.
The promotional campaign is now live across Ospree Duty Free’s stores in key cities, including Mumbai, Lucknow, Jaipur, Amritsar, and Ahmedabad.
Marking the company’s first major initiative of 2025, the “Unhustle Fitness” campaign addresses the growing consumer demand for sports nutrition products that support sustainable fitness journeys.
Organized by the Super Car Club Garage (SCCG), this landmark event will take place from January 10 to 12, 2025, at JK Gram in Thane.
To mark this milestone, Louis Vuitton and Murakami have enlisted Zendaya as the face of the campaign.
The fabric, crafted from a luxurious blend of 40 percent cotton and 60 percent linen, combines durability with a refined texture, making it ideal for versatile applications.
The rebranding reflects a shift in consumer preferences, with modern men prioritizing skin health, individuality, and confidence over traditional grooming narratives.
As a co-sponsor of MTV Roadies Double Cross, Avvatar India brings its ethos of performance, strength, and determination to the show.
Participants also received complimentary sunscreen samples and kits, reinforcing HYPHEN's commitment to promoting holistic well-being and skin care.
The campaign emphasizes Tide’s Ultra Oxi Boost Power PODS as the ultimate solution for tackling even the most challenging stains, both within the MCU and in real life.
This announcement comes just one day before the highly anticipated launch of the POCO X7 series, set for January 9 at 5:30 PM.
This launch coincides with the 30th anniversary of The Lion King, a beloved classic that has captured the hearts of Indian audiences for decades.
Founded in the United States, Obagi Medical is celebrated for its clinically proven solutions addressing various skin concerns such as aging, hyperpigmentation, and uneven skin tone.
As the Hockey India League makes its comeback after a seven-year hiatus, the franchise has also made key appointments, including legendary Indian goalkeeper PR Sreejesh as Director of Hockey.
The latest campaign, featuring Karisma Kapoor, speaks directly to women who face societal pressures to meet unrealistic standards.
The league’s growth and development have been guided by an interim working group made up of representatives from the three cricket boards, alongside strategic partner Rules Sports Tech, which represents the funding partners.
his dynamic Punjabi music festival, known for celebrating the essence of Punjabi culture, will take place over two thrilling days on January 11-12, 2025, in Delhi.
The campaign, #PlayItLarge, was trending on Twitter on December 28th, 2024, following the show's premiere.
Coupled with RiteBite Max Protein's nutritious offerings, the initiative encourages a mindset shift toward proactive, healthier living by making fitness goals more achievable and enjoyable.
Collaborators include Wonderful Pistachios’ in-house Wonderful Agency, DDB Mudra for creative adaptation, and PHD India for media execution.
The winning designs from this initiative are now proudly featured on Naturals’ ice cream cups, giving young talent the chance to see their artwork come to life.
Among the collection’s highlights are designs based on the “Viva La Vida” style guide, which features iconic motifs such as Flora and Self-Portrait.
The WaysToLays journey began with celebrated chefs like Kunal Kapur and Manish Mehrotra, alongside food content creator Shivesh Bhatia.
The campaign embodies the uplifting sentiment of "you’ve got this," which encourages travelers to approach their journeys with grace, ease, and mindfulness.
The campaign is more than just a promotional effort; it’s a call to action for individuals to embrace the New Year with purpose and reflection.
The campaign underscores boAt’s commitment to blending cutting-edge technology with a touch of humor.
The narrative emphasizes diamonds as a timeless emblem of personal expression and achievement. The inclusion of Koirala further underscores the essence of grace and relevance in modern storytelling.
Festival-goers will also have access to exclusive Squid Game merchandise and themed photo opportunities, adding another layer of excitement to the event.
The campaign captures the essence of #CantStandStill, motivating individuals to embrace their ambition and continuously push boundaries.
The campaign highlights the transformative benefits of Streax Gel Hair Colour, offering superior grey coverage, added nourishment, and a brilliant shine.
The limited-edition TGR pack, encased in an intricately designed package by Falguni Shane Peacock, embodies sophistication and is the ideal choice for premium gifting.
The video provides an entertaining twist, bringing together the world of food delivery and crime-solving, in a fun, unexpected way.
The brand’s jeans collection, featuring relaxed-fit and power-stretch slim-fit styles, is crafted from premium twill for durability and comfort.
As part of this initiative, Fabindia and Penguin are hosting their first reading event at the Fabindia Experience Center, located on Golf Course Road, Gurugram.
The visuals emphasize a stark contrast between the conventional image of a corporate worker and a confident, well-groomed man, symbolizing the "Bearded Boss."
The campaign is an extension of Simply Fresh’s mission to promote innovation and sustainability, values that align with the featured individuals' stories.
The collaboration reimagines Senna’s lifestyle for a new generation, blending fashion with the story of one of motorsport’s greatest drivers.
The collection features an array of treats, including non-alcoholic chocolate shots, chocolate bars, signature desserts, and a showstopping signature cake.
The collection features meticulously crafted sweatshirts and hoodies, offering a fusion of classic artistry and contemporary style.
The campaign leverages Bhuvan's signature Instagram sketch format to showcase FWD's trendy collections in a way that appeals directly to the youth demographic.
The alliance will offer an exclusive selection of shows from the PowerKids and Kartoon channels, featuring a mix of nostalgic classics and modern-day hits.
The power of collaboration lies in its ability to bring together different worlds, creating something that speaks to millions.
The collaboration perfectly highlights how boAt’s premium sound and Zepto’s rapid delivery combine to ensure every celebration is seamless.
Nutrela Nutrition offers India’s most certified and advanced range of bio-fermented and vegetarian nutraceutical products.
The campaign effectively highlights Hafele’s commitment to its purpose: “Maximising the Value of Space. Together.”
LDAC, a breakthrough in audio coding, ensures every detail of a track is preserved, offering an authentic, studio-quality listening experience for music enthusiasts and creators alike.
The special edition pack has been curated for India in partnership with Universal’s licensing partner, Black White Orange.
Godawan Estuary Premium Water marks a significant step in Diageo India’s journey of crafting elevated experiences for discerning consumers.
itled 'Hustle Banaye Muscles 2.0', this campaign emphasizes the dedication and perseverance needed to achieve health and fitness goals.
he partnership highlights STRCH’s commitment to redefining activewear by focusing on comfort, functionality, and style, catering to the fitness-conscious audience.
Sirona is introducing its award-winning PeeBuddy products to ensure women no longer have to compromise on their comfort or well-being during live events.
This strategic move follows the brand’s recent partnership with Rashmika Mandanna for its haircare campaign, underscoring Pilgrim’s commitment to engaging multiple celebrity ambassadors to broaden its reach and connect with diverse audiences.
The campaign taps into the Korean wave, or Hallyu, which continues to captivate Indian audiences through its music, fashion, and entertainment.
As the brand ambassador, she will play a pivotal role in promoting KT Professional’s innovative offerings to consumers who seek salon-quality hair care solutions for their everyday needs.
This partnership between Lauritz Knudsen and Mumbai Indians represents a strategic alliance underpinned by shared values of innovation, trust, and performance.
Grammy-nominated artist Jorja Smith will make her India debut, captivating audiences with her soulful sound.
The collaboration underscores the shared commitment of both brands to innovation, quality, and fostering strong community connections.
The project includes three carefully curated song recreations that aim to captivate audiences by blending nostalgia with a contemporary touch.
With this partnership, Sugar Free Green aims to encourage consumers to adopt a healthier lifestyle while enjoying the sweet moments of life.
The brand also introduced its latest proposition, #NotJustTiles, which emphasizes its transformation into a premium lifestyle brand offering more than just ceramic tiles.
The SOEZI x Hello Kitty collection aims to bring Hello Kitty’s iconic kawaii style to nail art enthusiasts.
Braven’s role as a key partner at the event emphasized its dedication to strengthening India's sports ecosystem at all levels—ranging from grassroots to professional stages.
The campaign aligns with SOFY’s tagline, “Your Dream, Your Way,” celebrating the vibrant spirit of today’s youth—free, ambitious, and diverse.
The Pushpa Collection features an array of exquisite gold designs, intricately embellished with uncut diamonds, mother-of-pearl, and semi-precious stones.
The new line takes inspiration from the Kanto Region, introducing the next evolution of the cult-favorite silhouettes.
This partnership blends Aprajita’s expertise in traditional Indian craftsmanship with Scherezade’s modern design sensibilities, resulting in a collection that balances heritage and contemporary style.
Through this collaboration, Mother Dairy will leverage its extensive network of booths to ensure the availability of packed and certified Bharat Organics products.
The partnership kicks off with a quirky, humorous film that captures Vir Das in his signature comedic style.
The collaboration is being executed in partnership with ABC Studios, a full-service entertainment company for South India, led by renowned entrepreneur Sarvesh Shashi.
The campaign leverages collaborations with popular regional influencers to showcase Kurkure as the ultimate snack choice in Uttar Pradesh.
Through this collaboration, Real Ritual’s full lipstick range will now be available on Nykaa's user-friendly e-commerce platform, ensuring customers nationwide have easy access to the brand’s signature products.
This special edition is a tribute to the high-energy vibe of MTV Hustle 4, blending the worlds of entertainment and cuisine seamlessly.
Supporting the brand's mission, one of India's most beloved celebrity couples, Anushka Sharma and Virat Kohli, have backed Blue Tribe’s efforts to promote sustainable eating.
Drawing on the duality of creation and destruction, the timepiece embodies G-SHOCK’s “Never Give Up” spirit and celebrates resilience, inner strength, and transformation.
This season features eight teams: Bengal Wizards, Bengaluru SG Pipers, Punjab Patriots, Hyderabad Strikers, Gujarat Panthers, Yash Mumbai Eagles, Shrachi Delhi Rarh Tigers, and Chennai Smashers.
As part of this collaboration, ixigo Trains has launched a new advertisement featuring Rohit Sharma in a unique avatar—a rapping ticketman!
Henry’s Pizza, launched by Verdy in 2023, has become a cultural landmark in Osaka, blending food, art, and fashion.
Created in collaboration with Mumbai-based creative agency Please See//, the campaign is titled “The Trip Starts with Nasher Miles.”
The range is crafted with premium materials, ensuring durability, UV protection, and ultimate comfort.
Part of Beurer’s “Make in India” initiative, the GL 22 Monitor combines German precision with technology designed to meet the specific needs of Indian consumers.
The campaign video humorously takes aim at celebrity gatekeeping, showcasing offers on premium and luxury brands from both global and Indian labels.
The ad, now live on Swiggy India's Instagram handle, promotes the platform's Bolt offering, which includes 10-minute meals and beverage delivery services.
To promote this innovation, Asian Paints has launched an exciting new campaign, The Safe House, featuring brand ambassador Ranbir Kapoor.
Attendees participated in engaging sessions covering makeup techniques, skincare routines, personal styling, and professional etiquette.
With the first season set to take place in Mumbai, Swiggy’s team has the unique opportunity to play in front of home fans, further energizing local enthusiasm for the sport.
The launch of the collection comes alongside the release of Paddington in Peru, the latest cinematic adventure of the lovable bear.
The extensive collection spans more than ten categories, each infused with elements that fans of the Harry Potter franchise will instantly recognize.
This latest partnership represents Timex’s foray into the premium watch segment, offering an exquisite blend of rugged sophistication and expert craftsmanship.
Since its debut in 2023 with 17 products, La Pink has expanded its portfolio to more than 60 products, focusing on customer feedback to continuously improve both formulations and packaging.
The brand’s partnership with Blinkit further revolutionized this space, allowing customers to shop for intimate products alongside everyday essentials—delivered in just 10 minutes.
The workshop, held with the enthusiastic participation of Bombay Shaving Company’s male employees, offered a hands-on experience in the art of floral arrangements.
As part of this initiative, Sirona partnered with IntrCity to distribute its signature hygiene products to female travelers.
This marks the first-ever movie-themed banana chip flavor, a unique tribute to Pushpa’s strength and resilience.
The 25-ticket set, created by Precious Sound in collaboration with B.H. Mayer commemorates each venue from the legendary month-long tour.
The partnership aims to establish Salt Oral Care's presence in high-traffic retail locations, including premium supermarkets, airline lounges, hospitality venues, and pharmacy chains.
Unveiled at an event in Mumbai, this partnership signifies SOCIAL’s entry into co-branded merchandise, blending Wrangler’s Western-inspired aesthetic with SOCIAL’s urban and cultural identity.
Currently serving as the Business Head for the Hindi-speaking Market (HSM) and Content Head for Disney+ Hotstar (Hindi), Bose has more than a decade of experience in the Indian entertainment industry.
The RSVP x ITRH collection features a dazzling array of crystals, soft pastels, and striking animal prints, catering to women who love to shine and make a statement.
The three-film series spotlights MakeMyTrip’s wide-ranging accommodation options, including International Hotels, Homestays & Villas, and Domestic Hotels.
Through this initiative, Livpure seeks to inspire the youth of the region towards a healthier lifestyle using the transformative power of football.
To deepen its connection with participants, Avvatar will collaborate with Spartan influencers to create engaging content on social media.
Crafted with precision from premium patent leather, the Rivia Oxfords boast a sturdy TPR sole that ensures durability, while the lace-up closure guarantees a secure and comfortable fit.
The brand’s latest global positioning, "Audacity Wanted," celebrates modern masculinity—one defined by individuality, authenticity, and the courage to embrace all aspects of life.
Each piece in The Wizard of Oz collection comes with exclusive packaging and a certificate of authenticity, making them treasured keepsakes.
At the heart of this partnership is the #DigTwistSlurrp campaign, featuring a vibrant short film that highlights the joy of healthy snacking.
Twiddles aims to fill a long-standing gap in the market by offering nutritionally dense, satisfying snacks without compromising on taste.
Each frame in this collection pays homage to Iron Man’s legendary suit design and Tony Stark’s refined elegance.
The campaign features Swiss Beauty's brand ambassador, Taapsee Pannu, who inspires women to express their individuality through bold makeup.
The primary target for Nisara in the UAE is consumers aged 25-45, who are seeking premium-quality perfumes at accessible price points.
The “Beats x Kim” collection is already out now and is available through Apple.com/in, select Apple stores, and authorized retailers.
By encouraging youth to find their own rhythm and carve unique paths, the campaign reminds everyone that staying true to oneself is rewarding.
‘Maati,’ which debuted in October, will see its tracks released over the coming two months across Warner Music India’s YouTube channel and social media platforms.
The partnership comes on the heels of a successful $3.5 million Series A extension round by The Good Bug, backed by Sharrp Ventures, the family office of Marico Group Chairman Harsh Mariwala, and Fireside Ventures.
The two brands have merged the worlds of sports and dating by announcing a singles-only running event, aimed at connecting like-minded individuals in person.
The Andaz Apna Apna merchandise collection will be available exclusively on www.a47.in starting November 4, 2024.
Founded in 2024 by college friends Rafi, Karthik, Srinivasa, along with cousins Ravi and Rama, ChocolateX was born from a vision to create natural, wellness-focused options for enhancing intimate experiences.
Senco Gold & Diamonds has partnered with Kartik Aaryan’s highly anticipated Diwali release Bhool Bhulaiyaa 3 for in-film promotions, further strengthening its brand reach.
Bold Care is also looking ahead to more engaging brand collaborations, aiming to bring intimate wellness discussions to a wider audience.
The collection includes a wide array of apparel, footwear, and accessories that reflect both brands' commitment to aesthetic innovation and high-quality craftsmanship.
Alongside Koechlin and Thakur, the campaign enlists renowned chefs Guntas Sethi and Saloni Kukreja to inspire home cooks, showcasing Morphy Richards' appliances and their versatility.
Global footwear brand Hush Puppies, exclusively retailed by Bata India, has launched ‘The PartyReady Collection'—an occasion wear line designed with advanced comfort technology, featuring Bollywood's style icon, Jim Sarbh.
Wellbeing Nutrition, a prominent name in India's wellness and nutrition sector, is elevating its presence in the wellness market with the launch of a new campaign featuring Soha Ali Khan and Kunal Kemmu.
To make this collection even more appealing, Cadbury has partnered with Bollywood’s beloved couple, Saif Ali Khan and Kareena Kapoor Khan, lending an air of glamour and sophistication to the launch.
This strategic agreement enhances Brandman Retail's portfolio, which already includes top-tier brands such as New Balance and On.
The collaboration showcases the signature charm of actor Kartik Aaryan while highlighting Chinese Wok’s authentic Desi Chinese cuisine.
For over five years, BACARDÍ has hosted India’s largest Halloween parties, making CASA BACARDÍ a synonymous name with the festive season.
Executed entirely by Bottomline Media, the digital campaign showcases the extensive range of gourmet selections available at Nature’s Basket, giving it a refined and stylish flair.
The Marvel Fossil collection made its global debut on October 21.
Central to MiniKlub's philosophy is the concept of "Happy Parenting," which underscores the importance of fostering a positive and stress-free parenting experience.
The Neon Energy Collection offers a range of apparel and footwear that stands out, making a powerful fashion statement.
The collection showcases Chenille embroidery, puff prints, and intricate printing methods, making each piece visually striking and stylish.
Under this partnership, EPACK Durable will set up a dedicated manufacturing facility in India to produce Hisense’s range of air conditioners and home appliances.
With the addition of Chaturvedi and Sreeleela to spearhead the campaign, Fantastik! aims to further solidify its position in the coated wafers segment.
To promote the range, Sugar-Free has collaborated with Bollywood superstar Shahid Kapoor, a well-known advocate of a healthy and balanced lifestyle.
This partnership merges Reebok’s established reputation in the fitness industry with Generation Joy’s knowledge in the nutrition sector.
Fans can expect to see digital collectibles from iconic films such as Jab We Met, Khakee, Golmaal Returns, and Masti, among others.
With the festive season in full swing and families coming together to celebrate, these hazelnut-based mithai options make for the perfect gift to share with loved ones.
Pokémon Go's upcoming Festival of Lights event will take place in Bengaluru on November 3, 2024, at Phoenix Marketcity.
This collaboration aims to position Sokudo's Made in India electric two-wheelers as the most intelligent and affordable choice for Indian consumers.
This marks the first time a brand and a quick-commerce platform have combined sound to create a more engaging shopping atmosphere.
A highlight of this collaboration is the pièce de résistance—a stunning 10-foot sculpture of a tiger, crafted by Jayesh Sachdev, which is on display at Zara's flagship store at Phoenix Palladium in Mumbai.
Priced at Rs 1500, this Limited Edition Gift Box by Fix My Curls and Fae Beauty offers a delightful combination of hair and lip care essentials.
The collection features an array of stylish items, including graphic tees, hoodies, sweatshirts, and trucker jackets, alongside Levi’s newly launched 578 Baggy Jeans.
These designs are specifically crafted to enhance performance, comfort, and agility for cricketers at all levels.
The FILTR Martini is currently available for purchase in Goa and Maharashtra, with plans for an upcoming launch in Bangalore and Gurgaon.
The special capsule collection features GEOX’s two signature styles: Walk Pleasure leather shoes and Spherica ECUB-1 low-top sneakers, designed to provide a transformation solution for both urban workers and professionals.
The collaboration, named Wrangler x Hot Wheels, features a collection of bold denim pieces, jackets, coveralls, and graphic tees, available in coordinating styles for both youth and adults.
By teaming up with these beloved Bollywood icons, Cellecor aims to expand its reach and connect more deeply with audiences across the country.
This collaboration aims to elevate a traditional pastime by infusing it with Malhotra's signature style, bringing a touch of elegance to every game.
Available both in-store and online, the collection brings the whimsical charm of Winnie the Pooh to a variety of everyday items, catering to fans of all ages.
This new partnership was officially revealed at the prestigious Monaco Yacht Show 2024.
Inspired by Nexa’s ethos of global innovation and excellence, the inaugural collection showcases avant-garde artistry viewed through a futuristic lens while maintaining an intrinsic Indian essence.
ALDO’s accessories further elevate the festive experience.
The collection is designed around the theme of ‘Cottage Core Kawaii,’ combining the colorful and playful vibe of Hello Kitty with péro's unique craftsmanship.
Central to this partnership is the introduction of the "Greed Corner" within the Bigg Boss house, where contestants will have the opportunity to enjoy a variety of Go Cheese items.
Artisan bakery brand The Baker’s Dozen (TBD) has partnered with Bollywood actress Soha Ali Khan for its ongoing consumer awareness campaign, ‘The Truth We Knead,’ the company announced recently.
This collaboration marks a unique milestone for both OG Beauty and Chanchalani, as he becomes one of the few YouTubers in India to co-found a beauty and wellness brand.
eauty and skincare brand MyGlamm to celebrate the festive spirit of Navratri. As part of this exciting collaboration, customers visiting select Clovia stores will be treated to a complimentary beauty makeover provided by MyGlamm, along with a special gift
The collaboration with Wild Wild Women is more than just a celebration of fashion and music; it is a statement of empowerment, diversity, and individuality.
This collaboration aims to deliver advanced water purification solutions that ensure Indian households have access to safe and healthy drinking water.
The new dine-in cafés will feature an eclectic menu that includes pull-apart bagels, croissants, gourmet breads, and a diverse range of beverages.
The collection also includes a limited-edition Wrangler-branded miniature die-cast ’85 Ford Bronco, catering to both fashion enthusiasts and collectors alike.
The campaign aims to inspire young consumers to embrace their individuality and live authentically, aligning with the brand's core message of self-expression.
With a total of over 215 points of sale, KAZO’s Disney-inspired collections are now more accessible than ever, allowing fans to easily discover and purchase their favorite items.
Diagnosed with Type 1 diabetes at the age of two, Kiara understands firsthand the significance of nutrition in managing her condition.
This campaign reimagines PUMA's iconic slogan, “Cricket Is Everyone’s Game,” with the provocative tagline—YOU NEED BALLS.
The campaign, shot by renowned photographer Stas Komarovski, reflects Calvin Klein’s modern aesthetic through stripped-back portraits that allow Disha's sensuality and confidence to shine.
The product will first be launched in South India, with plans to expand to pan-Indian markets through e-commerce platforms.
The Autumn Winter 2024 collection has been thoughtfully crafted for the modern, multifaceted youth who prioritize both boldness and comfort in their designs.
This new collection features a stunning array of handcrafted accessories, including sleek trays, elegant boxes, striking vases, and exclusive decorative pieces.
The collection includes four bold designs: sleek, gender-neutral black boots, two versatile black bags, and a statement-making black teddy bear charm.
Titled "Celebrate Every Step," this campaign is a vibrant extension of Bata’s global initiative, “Make Your Way,” which celebrates stories of perseverance and success for individuals who strive to shine.
A standout feature of this campaign is Ananya Panday speaking in Korean, marking a first for an Indian actor in a digital campaign.
Sonam Kapoor makes an appearance in the film, revealing the secret behind the baby’s smooth and soft skin: Johnson’s baby cream.
As the anniversary festivities unfold, the PUMA x Ghostbusters collection is poised to become a must-have for sneaker collectors, Ghostbusters fans, and fashion-forward individuals alike.
The collection features over 100 meticulously crafted styles designed for the fast-paced, modern lifestyle of urban women.
This new collaboration with Marvel marks another exciting chapter in Coca-Cola’s ongoing efforts to bring innovative experiences to its global audience.
The prestigious event, which celebrates the brilliance of Indian cinema, will take place in Abu Dhabi from September 27th to 29th.
Shanaya Kapoor embodies both looks effortlessly, draped in exquisite bridal ensembles that reflect Tilbury’s signature artistry.
With this strengthened partnership, Red Bull KTM Factory Racing and Marelli Motorsport aim to push the limits of motocross performance, blending top-tier technology and racing expertise in their ongoing pursuit of MXGP glory.
Featuring 26 unique designs, the collection incorporates sleek high-shine finishes, bold cut-out frames, and dual-toned temples, ensuring that each piece stands out.
This partnership marks a perfect synergy between Vicky’s unique style and Campus Activewear’s dedication to empowering self-expression through fashionable, comfortable, and trendy footwear.
The ad highlights Nirvana’s latest product lineup—Nirvana Space, Nirvana IVY, and Nirvana Ion ANC Pro—each designed with standout features that elevate them to the top of their category.
This collaboration marks a historic moment as Sanon becomes the brand’s first-ever global ambassador of Indian origin, embodying Pepe Jeans' bold, edgy, and eclectic spirit.
The campaign features four of India’s most dynamic and inspiring female cricketers—Jemimah Rodrigues, Shafali Verma, Shreyanka Patil, and Radha Yadav.
The two companies have collaborated since 2019, resulting in two generations of Ray-Ban Meta glasses, and the new agreement aims to produce more "multi-generational smart eyewear products."
Uniqlo plans to open approximately six to eight new stores in Mumbai and Pune over the next two years. The retailer is also in discussions with several prominent malls in these cities for potential locations.
The Fall 2024 MICHAEL Michael Kors collection, including the coveted Jordi and Colby bags, is now available online and in Michael Kors stores worldwide, inviting fashion enthusiasts to embrace the season’s fresh styles.
‘Pragati Ke Rang’ features the remarkable stories of four YouTube creators who, despite hailing from small towns, have gained substantial social media followings through their inspirational content.
The collaboration will feature co-branded campaigns, product lines, and experiences that connect the TransformersONE movie with Bisleri's products.
The collection features 70 unique pieces that draw inspiration from the color palette and design elements characteristic of carnival settings.
The Max Fashion x Kalki Koechlin 'New New You' campaign is set to launch on 20th September and will be available at all Max Fashion stores across India as well as online.
The multigrain pasta collection is available in two SKUs: Multigrain Macaroni (400gms) and Multigrain Penne (400gms).
The LEGO Group will also play a major role at Formula 1 events, bringing their creativity and fan engagement expertise to life through fun and interactive fan zone activations throughout the F1 season.
This collaboration is supported by in-store promotions and a robust social media campaign, which will engage food lovers across India, highlighting the significance of this unique partnership.
This eagerly awaited collection is timed perfectly with the release of the highly anticipated Transformers One film, offering fans a fashionable way to celebrate the blockbuster movie.
Voyage Eyewear’s DRIFT Collection features advanced lens technology that provides superior UV protection, reduces glare, and enhances contrast, ensuring a clear and unobstructed view in any environment.
The highly anticipated Miss Universe India 2024 grand finale will take place on September 22, 2024, at Zee Studios in Jaipur.
Timed to coincide with the release of the latest episodes of Netflix’s Emily in Paris, the collection is a collaboration with Viacom 18 and is available at 260 select stores and online at Bata.com.
The collection’s packaging reflects the show's chic Parisian theme, featuring elements like hearts, croissants, airplanes, and the Eiffel Tower.
The bags are designed to seamlessly integrate into every woman’s lifestyle while reflecting the bold and unique personality of Gabriella Demetriades.
The Hush Puppies x Peanuts collection brings together two iconic characters: Hush Puppies’ beloved basset hound and Snoopy, the famous beagle from Peanuts.
The collection, developed in close collaboration between Zidane and Montblanc Artistic Director Marco Tomasetta, includes five meticulously designed pieces in classic black and a sophisticated green-hued pewter.
The ACG Jr. NBA program is set to commence on Tuesday, September 24, with tournaments in Chennai and Mumbai, and will subsequently travel to Aizawl, Delhi, Kolkata, and Ludhiana.
The collection is highlighted by the Chuck 70 Wedge, which features a hidden 2.5-inch wedge heel integrated into the Chuck 70’s upper and midsole design.
The new campaign will launch across iD Fresh’s social media platforms and will be available in Hindi, Kannada, Tamil, Malayalam, and Telugu.
he partnership coincides with the highly anticipated launch of Dyson’s first high-fidelity, audio-only headphones, set to debut on 23rd September 2024.
The new cafés will feature a menu that includes a wide range of coffee-based beverages by Rage Coffee alongside Wat-a-Burger’s signature dishes, perfected over the past decade.
The Nautica N83 collection, designed for the modern man who values both style and functionality, brings a vibrant and adventurous spirit to your wrist, inspired by the elements of the sea.
The exclusive collection was unveiled at Jaypore’s Phoenix Palladium store, marking an evening that blended craft with culture.
The company has set ambitious sales targets for the UK market, aiming to sell 400,000 units of the device this year.
This latest collaboration showcases Tao Paris's dedication to innovative, trend-forward designs, enhanced by Seema's signature bold and vibrant style.
The collection includes everything from lively hair accessories and bold tote bags to cheerful jewelry, cozy socks, and bubbly home decor items.
Shivam Dube, known for his dependable and aggressive performance as a middle-order batsman, particularly stood out during the recent T-20 World Cup, establishing his presence on the global stage.
The Reebok x Barbie collection will be available worldwide starting September 20 through Reebok.com and select retailers.
Diana Penty will be featured in an exclusive video where she shares her personal skincare regimen using The Body Shop’s Vitamin C products.
For a limited time, fans can indulge in the exclusive Barbie x Krispy Kreme Collection, available at participating Krispy Kreme locations.
This unique collaboration features Bollywood filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra.
Bollywood star Tahir Raj Bhasin graced the runway, donning an avant-garde ensemble designed by Narendra Kumar.
The ‘It Feels Right’ campaign underscores the benefits of using high-quality cloth diapers made from organic cotton.
As the new face of Lotus White Glow, Anushka Sen stars in a dynamic digital video commercial (DVC) that will be showcased across major social media platforms, including Instagram, Facebook, and YouTube.
This exclusive product, available nationwide from September 1st, was offered specifically to Starbucks Rewards Members, marking a significant milestone for the brand.
The acclaimed actress and producer will be joining the brand’s prestigious lineup of spokespersons, which includes notable figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello.
The ceremony was graced by notable sports figures, including Gagan Narang, Olympic medallist and Chef-de-Mission for the Paris 2024 Olympics, and Jaspal Rana, renowned Indian sport shooter and pistol coach.
The sets are crafted to capture the dynamic and heart-pounding action of the Mario Kart video game series, turning the world into a race track for fans of all ages.
Initially, this contactless payment feature will be available to Mastercard cardholders from select leading banks, with plans to expand to additional banks in the near future.
The announcement includes a video that highlights Sourav’s journey from an aspiring dreamer to a YouTube icon, aiming to inspire and engage youth through genuine content.
The focus of the campaign is Blue Tribe's new no maida Soya Chaap, a ready-to-eat product made from a blend of soy flour and wheat flour.
This launch expands Brawny Bear’s range, which includes date-based chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners.
The new campaign, titled “There’s something BIBA about her,” was conceptualized and executed by Enormous Brands.
This collaboration will commence with the 2024-2025 season and will continue until the end of the 2026-2027 season.
The new four-piece footwear collection allows kids to wear their favorite character from the screen, promoting confidence and curiosity through playful fashion.
The new abCoffee locations will be situated within Shoppers Stop stores at Rohini, Delhi, Bannerghatta, Bengaluru, and Andheri, Mumbai.
House of Amel’s new catering collection offers their entire dessert range in charming bite-sized portions.
Crafted by India’s renowned couturier Suneet Varma, the collection is designed to push the boundaries of denim fashion with the theme ‘Denim Beyond Definition’.
This transaction values BFL Group at $1.2 billion and marks a significant development in the retail sector.
his collaboration with Myntra, where Blackberrys has been an integral part of the portfolio since 2014, builds on a shared goal of catering to India’s evolving fashion preferences.
The launch will feature an exclusive collection of 3,333 unique digital avatars of Geet, which will be available for purchase.
The new "Beetlejuice" collection continues this tradition by reimagining the brand’s best-selling phone cases with distinctive designs inspired by the beloved Tim Burton film.
This women’s apparel line merges Donald Duck’s iconic charm with contemporary fashion trends, offering a fresh and playful take on the beloved character.
The partnership is set to enhance the brand’s reach and visibility, leveraging Khan’s immense popularity across diverse demographics in India and abroad.
The brand's rapid growth is driven by The Cartel Bros' co-founders, including Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.
Ruturaj Gaikwad, captain of the Chennai Super Kings and a standout in international cricket, perfectly represents the TechPro ethos with his dynamic on-field presence and relentless drive.
The ring is designed to adjust to individual needs by setting personalized goals based on recovery patterns and overall health, ensuring that users are not only working out but doing so intelligently.
This collaboration represents a perfect fusion of Medusa's renowned brewing expertise and the captivating world of the HBO Original series, "House of the Dragon," creating a truly unique offering in India's beverage market.
Timed with the streaming of Season 4 of the beloved Netflix series, this collection brings the allure of Parisian sophistication to tea lovers across the U.S.
The campaign draws inspiration from the insight that homes are filled with unexpected moments—whether it’s spontaneous celebrations, lively parties, or simple daily mishaps.
Rashmika Mandanna will be prominently featured in Pilgrim’s latest brand campaign, titled "The Secret is in the Mix."
The game will be made available to over 500,000 BMW and MINI vehicles through an over-the-air update via the AirConsole platform on August 21st.
Best known for their signature vanilla-themed scents like Vanilla Vibes and Smokin’ Vanilla, the brand has recently introduced an exciting new twist on vanilla—Vanilla Caramello Perfume.
Taking personalization to the next level, boAt employs AI technology through its microsite called BH.AI to create unique, engaging, and playful blackmail messages from the Blackmailer Professor.
Heritage German consumer electronics & industrial goods brand, TELEFUNKEN, is excited to expand into Indian Market with Bradford License India as their exclusive Licensing Representative.
The commercial highlights the transformative power of kajal, a staple in every Indian woman’s makeup kit.
In conjunction with the appointment, STAR Brand is set to unveil a refreshed logo and new packaging for its Atta, Rice, Oil, and Salt products.
In addition to the Nykaa launch, Kass plans to expand its presence by setting up kiosks in leading retail chains such as Westside, Lifestyle, and Pantaloons.
The collection features meticulously designed frames that embody the essence of each Hogwarts house.
Available across all 515+ Max Fashion stores and online at maxfashion.in starting August 9th, the collection ensures widespread accessibility and constant novelty with weekly style refreshes.
Anamika Khanna, known for her distinctive approach to fashion, has infused this collaboration with her flair for merging contemporary tailoring with luxurious loungewear.
With the support of Skin Miracle's 20-year legacy, Dapper Dude aims to expand its reach to over 5,000 salons in India and neighboring countries.
The partnership will be managed by RISE Worldwide, which exclusively handles Sharma's endorsements and ventures.
This collaboration is set to transform how Indians approach healthy cooking by highlighting smart kitchen choices.
Tara will advocate for the brand’s commitment to providing affordable, cruelty-free, and gentle hair care solutions that are kind to the skin.
As part of this collaboration, the Ramraj Cotton logo will be prominently featured on the back of Chennaiyin FC's playing kits.
To capture the film’s suspenseful essence, Ospree Duty Free created a dark, immersive room experience that mirrors the film’s chilling ambiance.
The House of the Dragon-inspired limited-edition collection will debut later this month, promising an unforgettable experience for all.
Edelweiss extract has 43 percent more antioxidant power than retinol, making it a powerful ingredient in skincare. The Edelweiss range aims to leave skin looking and feeling stronger, smoother, plumper, fresher, and bouncier.
Recent industry reports predict rapid growth in the women’s footwear segment in India, with an expected CAGR of 20 percent until 2027.
The collaboration, exclusively available at Bata, elegantly explored the concept of ‘Time’ through various perspectives.
This limited-edition lineup is inspired by the iconic '90s Barbie DreamHouse.'
This collaboration not only celebrates the legacy of Britney Spears but also showcases the limitless potential of creative partnerships across different industries.
This partnership, with Tasva as the ‘Official Ceremonial Dress Partner’ for Team India, marks a significant milestone in Tasva’s journey, showcasing the spirit, culture, and elegance of India on the global stage.
To celebrate this collaboration, boAt has introduced the exclusive Deadpool Edition Airdopes Alpha, which will be available exclusively on Flipkart and the boAt website.
This series will also mark the debut of new coaches, Gautam Gambhir for India and Sanath Jayasuria for Sri Lanka.
This new collaboration merges Beyoung’s fashionable clothing with Bhuvan Bam’s signature humor.
This collaboration unveiled on National Ice Cream Day, features the exquisite 4700BC Himalayan Salt Caramel Popcorn.
The collaboration leverages the power of collective movement to inspire positive change and foster unity among colleagues, consumers, communities, and partnering organizations across India.
The collection was launched at Bonkers Corner’s flagship store in Lower Parel, Mumbai, providing fans with an immersive experience to explore and purchase new items.
This launch is part of Timex's 170th-anniversary celebrations and marks a continued effort to blend timeless craftsmanship with innovative design.
Antim Panghal’s partnership with ASICS marks a significant milestone in her career, as the brand commits to supporting her continued growth and success.
The show has already attracted considerable attention, with each episode surpassing 1 million views.
This collaboration, significant for the retail and Indian market, will begin in the 2024-2025 season and continue until the end of the 2026-2027 season.
The new collection, part of Asian Paints' INK Jaipur series, represents a fusion of traditional craftsmanship and contemporary glamour, redefining wallcoverings with exquisite detail.
The launch of the Eveready Siren Torch marks a significant milestone in the brand’s commitment to women's safety.
The latest product line—Torq, Dash, and Derby Black—draws inspiration from Ford Mustang's bold aesthetic.
These stores, ranging from 3,000 to 5,000 square feet, will introduce the innovative ‘store of the future’ concept, unveiled in April.
The partnership between Rohit Shetty and SNICKERS is drawing attention not just for its celebrity endorsement but also for the transformative possibilities it presents.
Founded in 2012 by entrepreneurs Neha Kant and Pankaj Vermani under Purple Panda Fashion Limited, Clovia has steadily grown within the fashion industry.
The exclusive collection showcases over 20 premium products tailored for corporate professionals.
The collection was unveiled during a captivating evening at St. Regis in Mumbai.
Already hosting exclusive brand boutiques for IWC Schaffhausen and Jaeger LeCoultre at Jio World Plaza, Art of Time adds the Panerai boutique to its portfolio effective from June 2024.
Crocs, a casual footwear brand present in more than 85 countries through wholesale and direct-to-consumer channels, also includes the HEYDUDE brand.
Aligned with its Sport-o-Tainment strategy, Haier India has actively invested in diverse sporting events such as Roland-Garros and the ATP Tour, enhancing its connection with millions of tennis enthusiasts nationwide.
Alongside this partnership, PUMA India has launched a large-scale outdoor campaign to celebrate and support the country's athletes.
Bravado has collaborated with Supervinyl and Brain Dead Studios to organize exclusive events and introduce limited-edition merchandise across Los Angeles on July 9th and July 12th.
The relaunch is accompanied by a nationwide promotional campaign spanning various multimedia channels, including television, digital platforms, OTT, mobile, and gaming.
This collaboration between realme and Sony will see the debut of the world's first Sony's LYT-701 camera sensor in the realme 13 Pro Series 5G.
Limited to 100 pieces globally, with only two available in India, this exclusive timepiece can be found at TimeVallée by Art of Time in Mumbai and Bengaluru.
The goal of this collection is to empower travelers to confidently explore the globe with stylish, water-resistant, and sustainable luggage that is ideal for daily adventures.
The first collection, launched on 6 July, centers on the fabric suitable for all seasons and occasions: denim.
With the introduction of Bassheads 122 ANC and the "Bass ReWired" campaign, boAt aims to bring back the best of the 90s with a fresh perspective.
With this collaboration, both athletes join the esteemed PUMA family and will actively promote PUMA’s diverse range of footwear, apparel, athleisure, and accessories through various engagements and initiatives.
Foxtrot Uniform's inaugural sneaker collaboration showcases the ASICS SportStyle EX89™, originally known as the GEL-EXTREME.
This initiative delves into the mindset of the Olympic and World Champion, highlighting his relentless pursuit of excellence for the nation.
The event marked the re-election of veteran actor and Padma Bhushan recipient Mohanlal as AMMA President for an unprecedented third consecutive term.
The partnership aims to elevate the visibility of Uttar Pradesh's eco-tourism offerings.
Moreover, select Starbucks flagship stores in Madrid, Barcelona, Paris, and Lyon will undergo a thematic transformation inspired by "House of the Dragon."
This partnership aims to bolster India's aspirations for the 2036 Olympics.
The unveiling of the Official Ceremonial Dress took place in the presence of Dr. Mansukh Mandaviya, Hon'ble Minister of Youth Affairs and Sports, and Dr. PT Usha, President of the Indian Olympics Association.
The collection draws inspiration from Heinz’s renowned ketchup red color and beloved iconography, combined with Kate Spade New York’s colorful and iconic designs.
The collection showcases dresses with graceful A-line silhouettes in premium fabrics and delicate floral prints, perfect for garden parties, soirées, and evening events
The ash green collection offers discerning connoisseurs two iconic pieces: the Stanley & Starbucks Quencher and Tumbler, designed to elevate the beverage experience to new heights.
Members of Air India’s frequent flyer program Flying Returns, which was recently upgraded, will be able to earn seven Flying Returns points for every Rs 100 spent on tickets to visit the Air India Aviation Academy at KidZania’s theme parks in Noida and Mu
Kinder Joy has rolled out new packaging adorned with beloved Barbie and Hot Wheels characters on individual packs.
The ad captures this transformation, highlighting how the fragrance boosts his confidence and aura, making him the center of attention.
FanCode Shop will manage end-to-end product and customer experience, including manufacturing, logistics, customer care, and marketing.
Discovery Global Consumer Products to introduce its latest masterpiece, the 'House of the Dragon’ Exclusive Edition.
The 'YiPPee! Toss' campaign will be launched across multiple media platforms nationwide.
The first fully electric Range Rover is set to be unveiled later this year.
RENEE offers a diverse range of captivating scents such as Ombre Oudh, Citrus Blast, and Aqua Bliss.
The company will extend comprehensive support to EKA's fleet across all cities.
This extension builds upon the brand’s successful five-year collaboration with the ICC from 2018 to 2023.
The set includes a racing driver minifigure adorned in Aston Martin-branded overalls and a helmet.
Nivia Sports will serve as the official ball, equipment, and kit sponsor for the league in a multi-year agreement.
India proudly ranks as the second-largest consumer of Korean content, witnessing a staggering 775 million views for the renowned K-pop group BTS on YouTube in 2023 alone.
The Mighty Indians,’ an intellectual property owned by Mumbai Indians, represents a groundbreaking venture in India.
The collaboration unveils a series of Brigitte Bardot portraits, approximately 30 in number.
The campaign’s Digital Video Campaign (DVC) showcases Kapoor's dynamic portrayal
The collection offers multi-functional products for the face, eyes, lips, as well as body and hair.
From May 9th to 31st, each performance will transport attendees into the theatrical realm of the Scottish Highlands.
In this collaboration, Organic Harvest's range of 100 percent certified organic skincare products takes center stage.
Discovery Global Consumer Products to introduce their latest collection inspired by 'The Dark Knight'.
Weatherbond 8 stands out as a top-tier exterior paint engineered to endure the harshest weather conditions.
The footwear line is tailored for agricultural professionals, construction workers, outdoor enthusiasts, and trendsetters.
PUMA will provide exclusive, top-quality performance kits, speed suits, and travel gear to every athlete affiliated with AFI.
UNIQLO Debuts Latest “Roger Federer Collection by JW ANDERSON”
This crossover promotion will introduce 10 exciting new Happy Meal toys including Hello Kitty x Dark Magician, Cinnamoroll x Blue-Eyes White Dragon, Badtz-maru x Red-Eyes Black Dragon.
Keebler is delighting moviegoers with its Limited Edition Despicable Me 4 Rocky Road Fudge Stripes.
The collaboration between Rahul Mishra and Hoegaarden represents the epitome of sophistication and excellence.
Hoegaarden & Rahul Mishra Join Hands for ‘Summer in a Glass’ Edition
This collaboration aims to provide lightning-fast 10-minute delivery service to customers nationwide.
he latest edition offers a wide range of classic timepieces, timeless accessories, and leather goods.
This collection serves as a testament to utilitarian design principles and honors the origins of each brand.
This partnership introduces a limited edition Star Wars pack for Dabur Herb'l's popular Activated Charcoal Toothpaste, blending oral care with the timeless allure of the Star Wars universe.
This collaboration aims to provide customers with a meticulously curated selection of Pre-Owned Timeless Icons, focusing on luxury handbags renowned for their craftsmanship.
The collaboration also saw the launch of Sternhagen's Smart WC, featuring smart controls and over 15 functions, enhancing the bathroom experience with technological innovation.
Aligned with Coca-Cola India's dedication to sports, the three-year partnership underscores its role in shaping the sports and gender equality landscape positively.
This collaboration merges the teeth-whitening properties of Dabur Herb'l Activated Charcoal toothpaste with the timeless charm of Star Wars, creating an intriguing dental care experience for young adults.
As part of this partnership, Boldfit will introduce an exclusive line of Mumbai Indians-branded merchandise, including cutting-edge fitness tools.
The campaign shines a spotlight on the "My Embrace" collection, an iconic range that pays homage to the timeless muse of the brand - the Zoya woman.
The MyGlamm Super Makeup Range is an innovative collection of makeup products designed to cater to the multi-tasking lifestyle of today's empowered women.
Located in the vibrant heart of New York City's East Village, 'Bungalow' officially opened its doors to eager diners on March 23rd, featuring an exquisitely curated menu of multi-regional Indian cuisine.
Shoppers Stop and EaseMyTrip offer shoppers a chance to win exciting holiday packages, including stays at premier destinations like Kashmir, Kerala, and Goa, along with travel vouchers.
The campaign showcases Amazon Fashion as a comprehensive platform offering a diverse range of clothing, shoes, watches, accessories, and more.
The 'Wish Your World Was Anime' campaign is a testament to Crunchyroll's commitment to bridging cultures through the power of Japanese anime.
Established as a brand under the esteemed Raunak Group, Sleepfresh Mattress boasts a legacy of over 25 years in the mattress industry. With an extensive presence across the country, including a network of 1500+ retailers, 40+ exclusive stores.
PUMA is the official kit partner of Delhi Capitals and has inked a multi-year deal with the team's parent companies JSW and GMR, expanding its presence in the cricketing realm.
Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
As the Official Time Partner for the 2024 season, Movado's collaboration with the Rajasthan Royals reflects its ethos of perpetual advancement.
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.
This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.
This move marks Fixderma's inaugural venture into cricket sponsorship, marking a significant milestone for the brand's expansion strategy.
This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.
As the T20 league enters its 17th season, continuing to enthrall audiences globally, ConfirmTkt is poised to provide cricket enthusiasts with an enriching experience.
This collaboration seeks to energize Eveready’s connection with the youth and strengthen its commitment to excellence, inspired by Neeraj Chopra's exceptional achievements in the world of sports.
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.
This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.
Accompanying this is the Autobot Bullseye figure, transforming from a dog into a mailer package reminiscent of Target's beloved icon.
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.
This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.
Captured by renowned photographer Kim Hee June, the campaign epitomizes this season's blend of casual sophistication and modern allure.
This collaboration highlights INNISFREE's commitment to sustainability and effectiveness. The Green Tea Seed Hyaluronic Serum, a core product, is now improved with encapsulated HA for 72 hours of deep hydration, promising plump and radiant skin.
Crafted meticulously in wool and silk, the Jaanwar Collection offers a narrative that transcends time, inviting individuals to immerse themselves in the wild elegance of ancient cultures and untamed landscapes.
The highlight of this partnership is the launch of a limited edition esports-themed T-shirt, a distinctive piece of apparel celebrating the passion and camaraderie within India's rapidly growing gaming community.
This unique collaboration, blending the essence of Indian heritage and global luxury, unveils the Estée Lauder x Sabyasachi collection, featuring 10 exclusive Satin Matte and Ultra Matte Lipsticks.
This partnership signifies ENTOD's dedication to advocating eye and skin health in India and delivering innovative solutions supported by extensive research.
This collaboration heralds a seamless fusion of artistic prowess and luxurious home textiles, curated to transform living spaces into expressions of elegance and personal style.
The partnership between Swarovski and Disney is deeply rooted in a shared legacy of sparking wonder and delight for over two decades.
This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for wo
This collaboration will see the team, led by Sanju Samson, proudly don UBON's logo on their helmet and cap throughout the tournament, reinforcing UBON's role as the Official Audio Partner of the Rajasthan Royals.
Beyond being a mere introduction of magical merchandise, this collection signifies a remarkable step for Marks and Spencer as it introduces the mystical allure of Hogwarts into the self-care routines of individuals on the Indian subcontinent.
This exclusive partnership promises to redefine gifting with a touch of haute couture, offering experiences that are as fashionable as they are flavorful.
This strategic partnership not only involves Vijay Sales advertising with Wahter but also transforms its 33 stores across the Delhi NCR region into prime advertising spaces for brands collaborating with Wahter.
The star attractions include the Messi X Burger, the Messi Golden Chicken Sandwich, and a range of tasty meals designed to cater to young palates.
This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.
Known for its nature-inspired floral fragrance, indulgent textures, and 100 percent vegan-certified formulations, the collection offers a self-care experience that delicately envelops the skin in a petal-like scent.
This collaboration symbolizes the seamless integration of tradition and modernity, encapsulating the essence of both brands.
Delta Galil USA, renowned for its ownership of fashion entities like Splendid, 7 For All Mankind, P.J. Salvage, and more, collaborates with Brown in a unique venture that challenges the conventional norms of the ready-to-wear market.
Amol Kale, another Core Committee Member, sees the partnership not only as an augmentation of entertainment for the tournament but also as a catalyst for forging additional brand collaborations in the future.
This collaboration, timed perfectly for the Valentine's season, signifies a union of Archies' rich legacy in the gifting industry with Mondelez India's expertise in crafting beloved chocolates and biscuits.
This collaboration ventures beyond the introduction of a line of dynamic colored bottles; it signifies a fusion of legacies and values, transforming wellness into an immersive experience.
GiGi, adorned in Axiom Space's next-generation spacesuit, serves as the Ax-3 mission's zero-gravity indicator, building on its debut mission during Axiom Mission 2 (Ax-2) last May—the first-ever space voyage for a Build-A-Bear stuffed animal.
Under the agreement, BBC assumes responsibility for the global design and sourcing of DC Shoes' footwear and snowboard boots. Additionally, BBC will handle wholesale distribution for the brand across the U.S. and Canada.
The collaboration aims to provide simplified products and content at an accessible price point, exclusively available at Target.com and in over 1,500 Target stores.
The collaboration encompasses a diverse array of Care Bears-themed items, including plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
The anime adaptation of "Solo Leveling" is based on the immensely popular Korean web novel penned by Chugong, later transformed into a webtoon and manhwa in 2018, featuring illustrations by DUBU.
This new variant is the result of a dynamic collaboration between SOL and renowned fashion designer Siddartha Tytler, establishing a new benchmark in the fusion of olfactory artistry and style.
This Mystery Plush set, debuting at Walmart stores nationwide, brings Elizabeth's vibrant and soft creations, including characters like Pickle, Georgie, and Cousin Derp, to mass retail for the first time.
Adapted from the best-selling Korean web novel by Chugong, "Solo Leveling" originated as a webtoon and manhwa in 2018, featuring illustrations by DUBU.
Commencing with the introduction of Transformers and G.I. Joe products, each Page Puncher will now feature a complete comic book along with two articulated figures.
This collection marks the brand's significant venture into avatar fashion and digital retail, featuring four design themes inspired by the musical genres of coaches Reba McEntire, Gwen Stefani, Niall Horan, and John Legend in NBC's The Voice Season 24.
As Glucovita Bolts embarks on this journey with Motu Patlu, the collaboration promises to create an enchanting blend of energy and entertainment, captivating children across India.
The upcoming 'Zebronics X Santanu' collection will feature doodle and abstract-art-covered products, spanning audio, IT gadgets, smartwatches, and more.
The collection serves as an inviting focal point for those with a penchant for creativity and the finer things in life.
Miraggio and Deme have created a collection that captivates quintessential modern women and sets new standards in the fashion landscape.
The Pebble X Pepe smartwatch seamlessly captures the timeless allure of denim for your wrist, combining design and style with innovative wearable technology.
This strategic move aims to further solidify Lee's standing as the preferred denim choice for the young audience in the country.
The designs play with proportions, utilizing a wide array of textiles and handcrafted embroideries while maintaining an extremely wearable silhouette.
The team, eyeing another title after their 2019 victory, not only thrills players, management, and fans but also brings great joy to their exclusive brand partners featured on the team's uniform.
This historic partnership not only sets a unique milestone for the fashion industry but also pays homage to the unsung heroes who protect the nation.
The Manic Panic Bath and Body Holiday Collection boasts a range of gift sets and products, designed for self-pampering or thoughtful gifting.
The culmination of the celebration was marked by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.
This development reinforces the enduring relationship between the two entities, with Suditi continuing as one of the exclusive manufacturers of licensed NBA apparel in the Indian market.
The Digital Service Provider (DSP) agreement between UMG and Sewasew Multimedia marks a significant stride for the Ethiopian music industry.
This enduring partnership has given rise to a distinctive capsule collection, featuring a recurring bunny doodle hand-drawn by artist Ben Evans, Barbie's close friend and collaborator.
By blending cinematic heritage with cutting-edge technology, Shemaroo aims to introduce the Bollywood metaverse experience within BharatBox.
The fusion of technology, artist-led instruction, and a supportive community defines the essence of the collaboration's new augmented reality (AR) art kits.
Mad Beauty's Elf collection is available for purchase via a shoppable QR code at the event, offering visitors a tangible connection to the celebration.
This strategic alliance, facilitated through Claire’s exclusive production studio, CMedia, signifies Claire’s evolution into a brand lifestyle and cultural force through a series of entertainment content initiatives.
This partnership underscores a strategic alignment between Monster Jam and JCB, emphasizing shared values of performance, innovation, and a commitment to delivering superior experiences to their respective customer bases.
The Sandbox and Banijay Brands Collab to Bring "Peaky Blinders" and "Black Mirror" to the Metaverse"
Each experience is centered around a main theme or character from a "Black Mirror" episode, allowing users to unlock different areas, make connections, and explore the "Black Mirror" world on a deeper level.
This collaboration aims to augment Bata India's premium product offerings and cater to the needs of fashion-conscious consumers.
The collection will be exclusively available for purchase on SHEIN's online platforms in the United States, parts of Europe, and Australia, including Shein.com and other SHEIN-branded retail and digital channels.
As a part of this partnership, members of Air India's frequent flyer program, Flying Returns, are now eligible to earn 7 Flying Returns points for every Rs 100 spent on tickets.
This online store aims to provide fans in India with the most extensive selection of official NBA merchandise available in the country.
The Balenzia X Playboy collection is set to make its debut on November 2nd, 2023, just ahead of Diwali, presenting a distinctive and appealing range of socks that seamlessly encapsulate the essence of both brands.
The collection also features cutting-edge sportswear in the form of adidas GORE-TEX jackets and pants, offering unparalleled performance suitable for active sports and daily lifestyles.
This collection is designed for parents, grandparents, and caregivers, offering them a delightful range of outfits to celebrate the enduring friendship of Snoopy, Charlie Brown, and all their cherished friends.
Under this agreement, Kidz Concepts will undertake the design, manufacturing, and distribution of sportswear, activewear, swimwear, and performance outerwear tailored for both boys and girls within the United States.
The forthcoming Ben Sherman collection will primarily concentrate on golf apparel, presenting a range of technical performance styles tailored for men.
This platform will provide effortless access to an extensive range of Good Earth dining ware, encompassing dinnerware, cutlery, serveware, table linen, and more.
Unlike its previous foray in the Indian market, where the company was selling cars such as the popular Cielo and Matiz, it will now advance into the energy and battery, electronics and e-bikes segments in the near future.
This new release draws inspiration from the Western universe, representing a unique reinterpretation influenced by Bad Bunny's distinctive style, with the vast desert serving as a wellspring of creativity.
This extended licensing agreement empowers Sony Music to continue utilizing audio play rights from Studio 100 Media under their kids and family label, Europa.
This strategic collaboration positions THG as an official partner in the domains of nutrition, technology, e-commerce, and sustainability.
This collection embodies a delightful fusion of nostalgia and contemporary style, embracing pop-culture that transcends the conventional confines of fashion.
This initiative builds on the recent 'Hasbro Women Innovators of Play' challenge, which called for the creation of the next significant mass-market toy or game led by women.
This collaboration will involve the development of new licensing initiatives in collaboration with fresh partners across various categories.
In this groundbreaking initiative, Mackly introduces not only innerwear but also an extensive range of children's clothing that promises to redefine children's dressing experiences.
The Chunky sneaker collection embodies fashion, comfort, and style, perfectly tailored to meet the demands of the contemporary Indian lifestyle.
This partnership has resulted in a capsule collection of limited- and special-edition timepieces, leather goods, and jewelry that cater to collectors.
The Wishful Festive Collection by Sahil Kochhar showcases an array of exquisite designs that draw inspiration from traditional Indian craftsmanship while embracing contemporary trends.
Petra Higby, CEO and Founder of The Caviar Co expressed, the unexpected delight of combining Pringles and caviar, describing the meticulous pairing of their high-quality, sustainably sourced caviar and roe with Pringles flavors.
PMI, the existing toy partner, has launched its Prism Toy exclusively at Walmart stores in the US, offering collectibles, mini figures, games, and more.
Chennai Super King’s Player Deepak Chahar's DNINE Announces Digital Marketing Partnership with TZS Digital
The focus of this collaboration centers on the exploration and development of innovative macrocyclic peptide-radioisotope (peptide-RI) drug conjugates.
Exclusively available at Sam's Club for this season, this majestic castle archway stands an impressive 12 feet tall and deep.
This landmark deal encompasses the creative design, manufacturing, and expansive distribution of outerwear for the esteemed Champion and C9 Champion brands exclusively in North America.
Create 100 is a global celebration of creativity marking 100 years of Disney storytelling.
The newly formed company will operate under the name TKO Group, with Endeavor retaining a 51 percent controlling stake while existing WWE shareholders will hold a 49 percent interest.
The film promises heart-pounding action, captivating visuals, and an unforgettable cinematic journey, paying homage to the valor of the Indian Air Force.
This exciting global collaboration merges the distinctive style of Farah menswear with the vibrant essence of contemporary youth fashion.
Kiddoze stands out as a prominent player in the Indian retail sector, focusing on providing a healthy and enjoyable alternative to traditional supplements to meet a child's daily nourishment requirements.
Legendary musicians such as Ringo Starr, Britney Spears, Christina Aguilera, Snoop Dogg, and Doja Cat have previously promoted footwear collections from Skechers.
This collaboration, scheduled for launch on September 5, 2023, will unveil a limited-edition hand-painted jacket and a hand-painted hoodie, embodying the shared commitment to self-expression and originality that defines both brands.
The extensive product line will encompass a wide range of items, including kitchen tools, gadgets, bakeware, cookware, spice racks, cutlery, and cutting boards, catering to the food preparation category.
The goal is to accelerate the expansion of full-price retail operations in physical stores throughout the UK while optimizing growth across Ben Sherman's UK e-commerce, retail, and wholesale segments.
This agreement encompasses the sales of network infrastructure and consumer devices by both companies, effectively granting them worldwide access to each other's patented and standardized technologies.
This strategic alliance is poised to revolutionize SPARC Group's distribution of Forever 21, bringing added value and diversity to SHEIN's vast customer base, which currently serves 150 million online users.
Mattel's decision to revive Barney symbolizes the company's strategic approach to leverage its vast intellectual property (IP) portfolio for reinvigorating beloved heritage franchises.
The advertisement kicks off with a captivating action sequence featuring Deepika, elegantly attired and skillfully battling villains in her living room.
Paul and Mike Chocolate have earned a stellar reputation for their unwavering commitment to excellence, crafting chocolates that are not only visually stunning but also extraordinarily delectable.
Incorporating both Bollywood melodies, which are an integral part of the youth's cultural backdrop, and the surging popularity of contemporary hip-hop, the Royal Stag Boombox seeks to ignite the imagination of today's generation.
Exuding glamour and timelessness, the new Vespa envisioned by Justin Bieber showcases his artistic flair. A monochrome aesthetic underlies the distinctive style of the Bieber-signed Vespa.
The campaign showcases Geisha Designs' exquisite Fall-Winter 2023 collection harmoniously paired with the unique festive footwear styles from Metro Shoes, solidifying this collaboration as a stellar collaboration written in the stars.
The forthcoming birthday extravaganza for Little Singham promises an array of distinctive treats and indulgences, featuring iconic creations such as Panja Attack Pancakes, Atta Majhi Satakli Waffles, and Sher Ka Dum Hot Chocolate.
The brand, Ferrero Rocher Moments, has taken a momentous stride by rejuvenating its brand communication strategy through the enchanting presence of actress Sara Ali Khan.
This alliance will empower Medichic to present an extensive range of exclusive products and designs tailored for countless nurses and medical practitioners who have long been ardent devotees of Loteria.
The limited-edition Skechers x Jen Stark capsule boasts two distinct styles and is exclusively available at skechers.in as well as Skechers retail outlets in India.
This 19-piece capsule collection offers footwear, handbags, and accessories straight out of the early aughts, allowing you to embody any Barbie and have all the closet staples you wished were human-sized.
The Barbie-themed collection is now available for shopping in-store and online at zara.com.
The presence of Starbucks on the platform will be a compelling addition to Myntra's home offerings, which already include 100+ most-loved and renowned brands like Home Center, Fab India, Nestasia, and H&M.
The Barbie film has been heavily promoted by Mattel and its creators in the lead-up to its release date, and it has already collaborated with numerous brands, including Xbox and Airbnb.
Working closely together, both platforms will actively pursue various marketing opportunities, such as playlist cover mounts, genre page banners, and editorial playlist placements.
For the first time, Manyavar blends the captivating world of Marvel with its distinctive Indian wear outfits, creating an exceptional fusion of fashion and fantasy.
With shades like Air Kiss, Rosewater, Juicy Apple, and the internet-favorite Black Honey, this limited-edition collection is set to become a new staple in your beauty routine.
This collaboration signifies a significant milestone, as MTV expands its renowned franchise into the children's market for the first time in India.
The Ahmedabad resort boasts 17 Roadies-themed rooms meticulously designed to cater to the needs of modern-day travelers.
This partnership with Bengaluru-based The Fantam brings exclusive Kingfisher merchandise to fans across the country, offering a wide range of stylish bar accessories, captivating board games, beautiful wall d?cor signage, and trendy apparel.
In conjunction with the collaboration, MyGlamm proudly incorporates its signature campaign, #GlammUpLikeAStar, which epitomizes the brand's expertise in creating makeup looks inspired by celebrities.
Facilitated by IMG, the global licensing agency for "Angry Birds," this partnership aims to develop a series of educational games that utilize the beloved characters and settings from the Angry Birds franchise.
This collaboration between Hasbro and Mattel takes place amidst the backdrop of significant film releases this summer.
This co-branded cereal variant, created through a strategic licensing partnership with HERSHEY'S, aims to provide consumers with a delightful chocolatey experience.
This marks Kura Sushi's first partnership with Warner Bros., specifically featuring characters from the popular Cartoon Network series, "We Bare Bears."
Consisting of 24 pieces, this capsule collection caters to kids aged 8-14 and will be conveniently available for purchase both in-store and online.
The Forever 21 x Barbie collaboration is their most expansive yet, featuring a diverse selection of 76 items spanning various categories such as logo T-shirts, sweatshirts, swimwear, sleepwear, denim shorts, vests, and jackets.
The brand has also announced the launch of its limited-edition Kinder Joy range of Tom and Jerry and Hello Kitty toys, which is likely to increase brand loyalty and attract collectors of all ages.
This innovative partnership highlights Rario's commitment to providing advanced products, while KKR is taking bold steps to connect with and excite its devoted fan base.
This collaboration will provide Manic Panic Dye-Hards with a new way to spice up their food and start their mornings with a unique twist.?
For this cricket season, ITC Master Chef Creations and RCB have joined forces to bring authentic flavors right to your doorstep with their traditional recipes that are created by master chefs using age-old techniques with precision.
Within the framework of this partnership, Karan and Moin will be responsible for designing the players' attire for all non-playing events during the season.
The two companies, as part of the PDS Multinational Group, will leverage each other's expertise and experience in a variety of categories including luggage, footwear, gaming, tech accessories, beauty, toys, and gifts.
Through the partnership, Triller users will be able to create short videos using licensed songs from Saregama.?
This collection represents the pinnacle of excellence and is crafted with revolutionary diamond-cutting technology that unleashes infinite flashes of color from handcrafted diamonds.
Chhota Bheem is an Indian animated comedy adventure television series created by Green Gold Animation. The series is extremely popular among kids and is accessible in four different languages, including English, Hindi, Telugu, and Tamil.
The collection includes four oversized T-shirts and four stringer vests in two different color schemes, each showcasing a character graphic from the Buu Saga.
Delighting consumers across the country with its rich, creamy, and innovative flavors, Havmor has also roped in India's heartthrob cricketer Hardik Pandya as the face of the brand.
Following the success of the Nerf Super Soaker RoboBlaster, the expanded line focuses on epic activities for friends and family to play together, leading with the Nerf Super Soaker Blast Slider, a 16-foot water slide with a built-in water blaster.
As part of the association, the power and solar solutions brand?s logo will appear on the front of the Rajasthan Royals' official playing kit and training kit.
The new line adds 14 fancy dress wigsto existing styles with new exciting colorways found in Manic Panic?s iconic hair dye selection including impactful vibrant colors and their iconic Creamtones?pastels.
Wrogn and Virat Kohli Foundation Partner with Bollywood Icons Karan Johar and Badshah for a Limited-Edition Capsule Collection.
As an established provider of pret styles and looks for the modern-day woman, Madame's designs reflect a perfect blend of classic and contemporary trends, allowing them to articulate their individuality and create a mood that resonates with them.
The collection includes a range of apparel such as t-shirts, polos, pants, and vests. All pieces in the collection feature the iconic Mumbai Indians logo along with unique designs that reflect the team's spirit and style.
Featuring Mumbai Indian women cricketers, Harmanpreet Kaur, Yastika Bhatia and Natalie Sciver, the Digital Video Campaign will run across social media and OTT platforms.
The Buffet is Khali?s and every meat-eaters delight with a wide range of products on offer, making it an even meatier deal.
TIGC plans to leverage its popularity to increase brand visibility, drive engagement and establish itself as a top fashion choice among Indian youth through digital campaigns.
The partnership will see the group design, manufacture, wholesale, and distribute all product types and categories for the brand globally from AW23.
The partnership between Rario and PBKS to create unique digital player cards using cutting-edge blockchain technology is a significant milestone for the cricket community.
Finding well-fitted pants with comfortable and durable fabric is often cumbersome, and that?s why this collection was born.
The flavor ? paired with a Peeps-inspired design in vibrant yellow packaging ? is a celebration of the approaching spring season.?
The Coca-Cola Spencerian script morphs into sketches Rosal?a drew while sampling Coca-Cola Move during a creative workshop.
Through this association, Carrera aims to widen its appeal among aspiring young customers and millennial groups that live by their own rules and approach life standing out from the crowd.
The Bastua collaboration journey unites IKEA home-furnishing knowledge with Marimekko?s art of printmaking to celebrate the pleasure and joy of self-care rituals.
The Georgette collection offers a limited-edition Rainbow colorway on select Nuna products that are exclusively available on the website?and at the Nordstrom NYC flagship location in New York.
At launch, Shemaroo?s Virtasy marketplace will list NFTs related to iconic Bollywood films, such as images, movie clips, and 3D, metaverse-ready avatars.
UnCrave understands how meat lovers feel without meat and fulfills this gap with the most meat-like, vegetarian solution through its plant protein-based meat products.
From the casual, throw-back mood of the latest catwalks to the feminine silhouettes and shimmering tones of the red carpet and the dynamic attitude of contemporary street style, this drop frames it all.
The agency will establish and develop Netflix?s consumer products business in India, as well as in Sri Lanka, Pakistan, Bangladesh, and Nepal, the company added.
The four-year partnership will give Sorare the license to license to sell digital trading cards from all 20 Premier League clubs.?
With authentic animatronic features that mimic the mannerisms and behaviors of both real animals and mythical creatures, the FurReal brand has led the interactive pets' category for over eighteen years, selling over 100 million pets in more than 75 count
Smiffys will be previewing these new collections at Spielwarenmesse in February and are available for pre-order now.
The donut features Stan?s traditional Old Fashioned recipe flavored with caramel and topped with a caramel glaze, finished with Morton Coarse Sea Salt.
Offering distribution through its Indian infrastructure, Gameworks LLP is looking to deliver the success Orchard Toys has seen in the UK, Italy, and USA.
Twinset said that Italy-based De Rigo will design, produce and distribute its branded optical frames and sunglasses, with the debut collection launching in March.
Players can pick their driver from a broad range of officially licensed emoji brand icons or use the detailed generator to create their own unique character from over 20,000 combinations.
Zebronics Collabs with Warner Bros. Discovery, Launch DC Consumer Wearables and Electronics in India
These products, including smartwatches, audio, and IT devices will depict Black Adam, Aquaman, and The Joker. ?
This is the first time in the history of Miss Universe that capes were introduced in the contest, with the countries? having the freedom to design them basis their creative sensibilities.
In addition to generating excitement and enthusiasm for the movie, this partnership is set to further increase brand affinity among Bisleri?s local consumer base.
The strategic collaboration will aid both brands in terms of consumer outreach and serving complimentary, fresh, new yet relevant product categories to existing audiences.
The show has been instrumental in providing an unprecedented dose of glamour and entertaining audience with its engaging content and adding grand new elements year-on-year.
Each participant will also receive a kit with a T-shirt, chest number, and participation medal, with premium kits, to include items such as yo-yos, caps, visors, squeezes masks, and eco bags.
The Beatnik Moc, introduced in July, is an outdoor-inspired iteration of Reebok?s Beatnik.
Jennifer Flynn Case, President, Flynn Collective, brokered the licensing agreement at CES 2023.
Consisting of three individual drops, this collaboration with Shanaya accurately reflects the spirit of the brand; fun, stylish, unique, and confident.
The show has been instrumental in providing an unprecedented dose of glamour and entertaining audience with its engaging content and adding grand new elements year-on-year.
The collaboration includes new My Hero Academia-themed gameplay in Fortnite Battle Royale and Zero Build.?
Crystal Dynamics will develop a new multiplatform ?Tomb Raider? title, with Amazon Games providing full support and publishing the game globally.?
2023 is the Year of the Rabbit, making Lady M's collaboration with the Sanrio character even more meaningful as My Melody is a cake-eating white rabbit.?
The collaboration includes new My Hero Academia-themed gameplay in Fortnite Battle Royale and Zero Build.?
The Bigg Boss has become a huge platform for brands to collaborate over the last decade and a half that offers a great canvas for advertisers to connect with their target audience.
It has forged a three-year association, starting with the 2023 cricketing season.
The show has been instrumental in providing an unprecedented dose of glamour and entertaining audience with its engaging content and adding grand new elements year-on-year.?
Globally, this will be Netflix?s first-ever partnership in the audio category.
Bigg Boss 16 emerges as the biggest platform for brands to connect with its consumers.
Chef Sanjeev Kapoor will be the brand and growth ambassador for ProV and will help develop new value-added ProV branded dry fruits, nuts, and seeds products tuned to the Indian palate.
The Nike Kids CAMP Capsule Collection, which features the sport monsters and designs created specifically for this experience, is available for purchase today on the website and is available at CAMP stores nationwide.
The multi-year agreement will see Nike become the Giants? official uniform supplier, with Fanatics to produce and distribute the replica uniforms, branded fan jerseys, and apparel.
The agreement will run from January 1, 2023, to December 31, 2032, with the first collection set to drop on the market in the first quarter of 2024.
According to a company statement, gamers across India can unlock 100 Weapon XP (experience points) cards by using the 15-digit code printed inside every newly designed promotional pack of Doritos.
The PUMA x??PAW Patrol??apparel and footwear collection feature bright colors and PUMA branding alongside ?PAW Patrol??characters, Chase, Marshall, Rubble, and Skye.
This simple thought brought two friends and experts in their respective fields together for the creation of a unique movement, set out to direct your faith toward your vision, and transform your dreams into action.
As the two companies enter the nursery furniture and baby gear categories for the first time together, they share a commitment to delivering high-quality, elevated, and versatile products to parents across the US.
Its latest family pajama sets, made of eco-friendly Naia?fabric, improve quality and sustainability.
Tish and Snooky can attest to the power of hair color, having seen their work impact lives and youth movements over the generations.
The first title planned is a single-player, third-person, action-adventure Iron Man game from Motive Studios.
The alliance aims to build on the many synergies between the two partners given the shared interests and sensibilities of their respective audiences.
Leading lifestyle and fitness brands boAt and cult.fit has joined hands to launch a first-of-a-kind at-home workout program ?Fitness Xtended?.
And it?s all about creating a new approach to street culture. Keeping the tone upbeat, fun, and always unexpected, the third ZAYN X ARNETTE capsule adds color and a load of attitude to a classic.
The capsule, created in partnership with Warner Bros Consumer Products, features timepieces and jewelry inspired by the Harry Potter film series and the beloved wizarding world.
With the appointment of Xavier McKinney, the company is raising the bar even further as it expands into the US.
VAHDAM India which was the only Indian wellness brand to be a part of the coveted Oscars and Emmys Awards gift bag is now part of India?s most talked about celebrity talk show, Koffee With Karan.
This unique collaboration bridges the gap between racing and motorsports heritage with the modern-day automotive enthusiast lifestyle, culture, fashion, and art.
The brand campaign aims to highlight the collection?s ergonomically engineered design with international Parkour Artist, Chase Armitage. The campaign is live across its social media pages, including Facebook, Instagram, and YouTube.
The cricketer shares a glimpse of the dynamic streetwear collection through fun and snazzy transition reel also featuring designer Kanika Goyal who has designed Hardik?s OOTD.
As India?s largest direct-to-consumer make-up brand, MyGlamm embraces the philosophy of building a community with its users, engaging with them, and eventually creating products with their insight.
The association will see limited edition sets of 500ml, 1-litre, and 2-liter bottles. These special edition bottles capture the essence of the movie Godfather on them.
Powering Bengaluru?s pride, with fresh and healthy meat, the Bengaluru-based brand is all set to take the sporting excitement a notch higher starting October 7, 2022.
The collection ?Damayanti ' will uncover the value and luxury of comfortable clothing, as designer Anju Modi creates her first-ever collection with TENCEL Lyocell and Modal fiber.
The brand strategically wiped out its social media pages resulting in curiosity and speculation amongst esports fans and veterans.
This combination delivers a great new product that brings in all the complexities and richness of an Espresso Martini and will be available soon exclusively on Jimmy?s?Cocktail's website.
Through interactive games, stories, videos, and songs, the app provides kids from ages 2-5 opportunities to navigate everyday challenges and emotions as they explore foundational concepts such as numbers, colors, shapes, and more.?
House of the Dragon is a prequel to the popular show Game of Thrones and was released in August. Based on the book Fire and Blood by George R. Martin, the show focuses on the genesis of the Targaryen family.
The range of products includes the official Parle-G Dipping Mug, Genius Diary, Genius Phone Grip, Chai-Love Coaster, and Tote Bag.
Just Corseca launched premium smartwatches Ray K?anab!s, Snugar, Sportivo, and Stayfit J!ve, which will be available at Croma?s store.
This marks the first-ever collaboration of FDCI X Lakm? Fashion Week with a Tata IPL team.
The deal comes with the launch of a new CoComelon title added to Igloo Books' popular Storybook Advent Calendar range for the 2022 holiday season.
The beer is easy to drink and an ode to the comfort we seek in a hot cup of tea on a rainy day, or a chilled beer after a long day's work!
To make this launch larger than life, emoji company and RECUR have enlisted the help of one special poo emoji brand icon named Barry Dingle.
An Airtel Thanks App discount coupon code will be printed on the reverse side of the labels of PET bottles to provide consumers with access to avail the offer.
Set to launch in September in China, including Hong Kong, Taiwan, and Macao, the collectible range will be sold in blind boxes to encourage the fans to be surprised and discover the whole collection.
The IP will feature in a new episode of ?Clash of Kings? entitled ?Dunhuang Civilization?.
This collaboration will witness the coming together of two ?food connoisseurs? who serve the same passion for serving nothing but real, natural, and gourmet ingredients.
emoji Roller will be the first game developed in the emoji brand game series and is set to ?roll? out during IAAPA Expo Europe.
This collaboration gives fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung?s cutting-edge screens.
Under the partnership, Harrdy will engage with PUMA?s large base of customers and create exclusive content poised to further cement the brand?s market leadership position in India.
121 million women use sanitary napkins in the country, and that multiplied by eight pads per cycle amounts to 1 billion pads per month and a staggering 12 billion pads each year which takes hundreds of years to decompose.?
As part of the partnership, the brands will co-create a whole range of easy recipes that embody the visions of both Myprotein and Blue Tribe to provide consumers with high-quality nutrition for diverse needs.
The characters? names are in English on the front upper loop, in Japanese on the reverse, and the Dragon Ball Z logo on the bottom loop, showing the level of detail and passion that has gone into this collaboration.
This collection comes in continuation with adidas? and Rohit?s long-standing partnership and commitment to end plastic waste.
SRM Entertainment has entered into an agreement to use Zoonicorn with its proprietary Sip With Me children's cup line of products. SRM will develop a full line of Sip With Me Cups for the Zoonicorn franchise.
Milton plays a supporting but vital role in empowering the mother-daughter duo to venture out as entrepreneurs for tiffin delivery service in the movie - a distinguishable product placement that fortifies an already strong story.
The spring/summer 2023 collection is Soulland?s first take on making a gender-free collection. It contains a variety of fits: tight, straight, loose, and oversized ? catering to different body types and preferences.?
Prior to the reveal, Karan Johar?s announcement of the matchmaking platform piqued the curiosity of his audience as the Instagram reel received mixed reactions from the public.
As part of the campaign, MyFroyoLand will be serving bespoke PilgrimXMyFroyoLand flavors in their outlets across India to promote the exciting new flavors of the lip range.
Noise has partnered with Amazon miniTV, as the title sponsor of India?s first courtroom comedy show, ?Case To Banta Hai?.
The new packaging will also be visible in the brand's existing lollipop flavors ? Strawberry and Caramel.
This campaign has reinforced that belief and served as a clarion call for people to have fun while discovering their real selves with the help of an eclectic mix of content creators.?
Founded in 1996, YG Entertainment is one of the leading entertainment companies in South Korea. Artists on their roster include K-pop sensations such as AKMU, BIGBANG, BLACKPINK, iKON, SECHSKIES, TREASURE, and WINNER.
For the ?Believe in Wonder? collection, Nivedita draws inspiration from the architecture, history, and spirit of the Amazonian warriors in Themyscira.
Through this collaboration, EatFit aims to convey its ethos and the message of healthy food eating to a larger global audience and continues its efforts to help the world lead a clean, better, and health-conscious lifestyle.
To highlight the collection?s USP of perfect fit, durability, and softness, the content studio conceptualized and created 3 engaging bite-sized videos and features digital personalities Shayan Roy and Govind Menon.
The collection is available to shop across select Taneira stores and on the brand?s official website.
This limited-edition set includes an exclusive gold-painted Banjo-Kazooie Youtooz vinyl figure fans can't get anywhere else!
To resonate with this innovative collection, the brand brings Vikrant for its campaign to promote the concept '#MoveFastLiveSlow?.
This is another exciting step forward in the company's growth as a brand builder and its plans to double sales of owned brands by 2026.
The label is dedicated to the soul of India, its various colours, components, and hues that define our diversity.
Funskool has obtained the license to launch the series of action figures from Green Gold Licensing and Merchandising India Private Limited.
With the Hero ISL action returning to Hyderabad after a two-year hiatus owing to the global pandemic, Hyderabad FC will be working on various activations and promotions throughout the city all around the season.
The collaboration promises to increase the already expansive product range of SPACES to offer users a more holistic home d?cor experience and inspire people to live a richer life at home.
The two companies will work together to source suitable games for IP integration of MGA brands, launching limited-time events or stand-alone games that engage current players and unlock new audiences.
IAM will develop a licensing program targeting motorcycle and car enthusiasts, automotive professionals, motorhome owners, and a growing outdoor and leisure market for families.
For this collaboration of the two well-known lifestyle brands, the Victorinox brand values of iconic design, functionality, quality, and innovation have been creatively combined with the expertise and know-how of the adidas design team.
As a watchmaker known for creating haute horlogerie pieces, Jacob and Co. is revered worldwide; and Ethos will now make its treasured watches accessible to the Indian market as its exclusive retailer.
Rainbow?s reimagining of the children?s novel launched in late 2021?on Italy?s Rai Yoyo, and quickly became the leading show on the channel.
The company launched its digital ad campaign highlighting the features and benefits of using a lightweight Feather Diaper.
The collection unites Hello Kitty and Pusheen for the first time to celebrate friendship and long-lasting connections.
The Coach x Tom Wesselmann collection will be available to shop at pop-ups and store takeovers globally.?
The shop is known for its streetwear offerings and is owned by Wagmi-san, a digital artisan whose collections and NFT community recently welcomed the global sports brand.
The collaboration leverages TUMI innovation and design excellence and Razer?s iconic aesthetic and branding, which is one of the most recognized in the global gaming and esports communities.
The collaboration integrates STAPLE?s signature design into the iconic Classic Clog silhouette, embracing Crocs? spirit to Come As You Are.
The rug, launched during Ramadan, serves as perennial piece designed to suit the dimensions of a modern home and executed using timeless craftsmanship of Jaipur Rugs.
The Sabyasachi + Starbucks? collection will feature a range of lifestyle drinkware including ceramic mugs and stainless steel tumblers.
The new collection features four vivid designs inspired by Daniel?s trail-blazing approach to hair which uses palettes of bright colors to blend one-of-a-kind hairstyles.
The fourth collaborative project between PLEASURES and Reebok has been inspired by the higher-level concept of evolution and how it impacts both design and life itself.
This limited collection reimagines one of Reebok?s most iconic fitness silhouettes, the Nano X1, through Rothco?s ultra-functional, military lens.
This latest collection from PUMA features a full run of footwear including Clyde, Suede and Wild Rider styles.
This limited-edition collection is available at the OBEETEE store in Mehrauli Gurgaon Road, South West Delhi as well as at Shantanu & Nikhil store and?OBEETEE's website.
The new accessories collection will feature mini backpacks, crossbody bags, and wallets.
With the True Square Over the Abyss, Rado and Thukral and Tagra aim to connect people through a timepiece that is universal, unique and smooth, comfortable and durable.
The new line features a new face and eye palette with Megan's 10 hand-picked shades.
The new kit is available to be purchased via adidas India's website and selected adidas stores.
Aerosoles x Laura Ashley collection offers curated assortment footwear pairing Aerosoles’ vegan materials with Laura Ashley’s prints.
The new line includes a range of boardshorts, T-shirts, button-down wovens, jackets, fleece and accessories.
This marks the first ever sports apparel collaboration from the iconic Finnish design house.
The MeUndies x The Rolling Stones collection for men and women features the band's tongue and lips logo on undies, socks, bralettes, and loungewear in sizes XS-4XL.?
The Chi x Barbie Collection celebrates Malibu Barbie?s 50th-anniversary milestone.
The all-new PUMA x White Castle collaboration features two footwear styles, including the classic PUMA Suede and the Future Rider.
Ranveer becomes the first ever independent creator from India to get an exclusive deal with the platform.
The namesake womenswear designer and Reebok have teamed up to design a fresh iteration of the iconic Club C silhouette, inspired by women empowerment.
LEGO VIDIYO, a music video maker experience, has announced two new videos starring the Kidz Bop Kids available now on the?Kidz Bop YouTube Channel.
Rounding out the look, the Arwa Al?Banawi Forum Lo sneaker features branded lace jewels, a graphic footbed with contrast binding, and gold foil co-branded details.
Mr. Men Little Miss x Casetify collection stars the likes of Mr. Happy, Little Miss Sunshine, Mr. Tickle, and many others.
The collaboration will be focusing on?the Forum, a 1984 basketball model from the Adidas archive that the brand has recently reintroduced with retro versions.
The Switch Fix, with their love for taming the wild with science, turned to Goodmylk?s plant mylk for its personal care products.
This video will be followed in June with a reimagining of The Wiggles famous song ?Fruit Salad.?
The duo has designed a series of tech accessories to update your iPhone, AirPods, Apple Watch and more.
The special items include seven womenswear items, four G Loved base short-sleeve cotton T-shirts and three felted cotton sweatshirts that are adorned with the playful Bananya characters.
The lemlem x H&M collaboration is a womenswear collection that features a relaxed, fashion-forward range of caftans, beachwear pieces, swimwear, jewelery and accessories, made of more sustainable materials.
The new collection is an amalgamation of Jaipur Rugs? decades of craftsmanship with Abin Chaudhuri?s vision and design aesthetic drawing inspiration from architecture in different epochs.
H&M x The Fixies collection is made of 100% sustainable cotton, organic, and recycled.
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